press releases examples sample press release for new hire

At the right time, your company might get the call to comment on a news story. And using HARO can be extremely useful when done right, given that some of the world’s most trusted news organizations – such as the New York Times, Wall Street Journal, TIME and Reuters – have used HARO.
Press release distributors allow you to target your audience by location and industry, so assign your parameters accordingly. Schedule your release early in the morning on a weekday in order to maximize visibility. If applicable, add a photo or image to make the PR more eye-catching. Most press releases include a quote from someone affiliated with the company writing the PR, to infuse more personality into your message.
Startup Summer 2015 will bring promising entrepreneurial students from Colorado and across the country to work at Colorado startups in an unprecedented three cities – Boulder, Denver, and Colorado Springs. Students will receive real-world startup experience as well as unmatched access and education from local entrepreneurial leaders.
Great list of resources. I just put together a list of 12 Kickstarter Press Releases that raised over $1 Million. Maybe these will help inspire you for when you write yours (or hire a company). http://fundbeam.com/12-kickstarter-press-releases-raised-1-million/
I love the professionalism and sleekness of all of these templates! My husband’s company has been wanting to get their name out more, and this might be a great way to do that. I like the emphasis you have in each type of press release to tell a story, because that’s really how you get people interested; not many people want to read an article about the technicality of a new product, but if you can tell a story about how it helped someone specifically, it makes great PR.
When choosing a topic for your press release, ask yourself a few questions: is this topic newsworthy? Do people want or need to know about this topic? Is a press release the ideal medium to share this information? If your answer to these questions is YES, you can begin writing.
America’s teenagers are angry at Hollywood for glamorizing ultra-thin bodies, and many girls say they feel too self-conscious about their bodies as a result of watching TV, movies and music videos. The findings are gleaned from more than six months of ongoing discussion and debate at the website theplace4vitamins.com. According to theplace4vitamins.com President John Smith, anger and resentment toward the Hollywood ultra-thin runs deep, particularly among girls.
In our Quick & Easy Guide to Sharing Your Press Release with the World, we provide tips on these and other press release nuts and bolts. But, while the basic bones of all releases should remain the same, each press release’s purpose will present key differences in the way it should be formatted.
1. Your release gets posted on PRWeb, PRNewswire or whatever press release distribution service(s) you choose. One-off, DIY national press release distribution via these services costs around $400. PRNewswire has a nifty option that puts your press release headline and photo on a giant screen in Times Square for just long enough for them to capture the image, which you can use in future marketing materials. This costs substantially more.
The next time you’re tasked with promoting your brand’s news and content, use these templates to write a release that works, and then download PR Newswire’s Quick & Easy Guide to Sharing Your Press Release with the World. This how-to walks through the steps to take when preparing your press releases for distribution.
The next two to three paragraphs of your press release should contain the rest of the story. This should be additional details, a bit of product or company history as well as any more information they would need to know about your press release topic.
Do you suggest this overall article for an effective press release for a book’s upcoming publishibgm OR/AND for an already published book, for which the author is setting up a book tour & is sending press releases in attempt to book & confirm locations/cities for book readings? Any changes you suggest (short tips) for the latter in press releases?? Thank you so much,
Pearl, Allison, everyone at eReleases is just so professional, caring, and always available to share their considerable expertise. I cannot imagine every using another service! Thank you so very much!
If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.
The final paragraph in your press release should be the boilerplate, which presents information about your company and what it does. This should be a factual description, and it can be used repeatedly in different press releases.
A valuable part of creating and distributing press releases is having the ability to track and analyze how they’re performing. This lets you see what works and what doesn’t as well as what’s resonating with your targeted audience.
6. Finally, the press release should include contact information. This is the company name, telephone number, address (if you wish, it is not necessary in a press release), the company’s website address, the name of the key person to contact about the release, and an email address.
“While free press release sites are tempting, I’d advise not to use them for distribution. Google has labeled many of them as spam. If you have a good news release that is worth getting out, spend the money and distribute it through a reputable site such as Business Wire, PR Newswire or Marketwired,” comments Sara Callahan, owner of Carter West Public Relations.