press releases examples free pr sites

Thanks for the post and the great dialogue in the comments. Where/how should I include the press kit on my game website? For example, could do a link to download the press kit (i.e. PDF/Word docs, images in a zip file), and/or expect folks to copy/paste it from the launch website itself. Thanks in advance for your advice 🙂
Whether you run a digital marketing company or a record label, press releases are critical. Ideal for notifying the media and your readers that something new and exciting has taken place within your company, press releases can be used to announce new hires, partnerships, product launches, and more.
I know it seems easy, but careless errors can result in your release not getting published with your link in it. Take your time, read the instructions for each press release site, and follow the steps below.
All press releases must include a headline, sub-heading and a notes to editors section listing the contact information of the academics mentioned. The number of paragraphs will vary according to the newsworthiness of the story, however, the introduction must always answer the five Ws and a quotation is always needed. It is good practice to limit press releases to approximately 300-350 words, featuring the key information presented with an angle in mind. 
First and foremost, don’t try to be clever, and don’t bother with puns. Think about it: what is the key message you’re trying to get across? Shrink that message down to no more than 15 words, and make sure there are a couple colourful verbs or jagged adjectives in there. Be objective, and make a bold statement that’s a little controversial. By hooking a journalist in with an audacious opening line, you’ve passed your first hurdle. Now, it’s time to turn your attention to the story itself.
Press releases are also known as news releases. Back to basics, it means just that: news. If you’ve been marketing the same heating pad for 20 years and nothing’s changed, there’s no reason to write a press release. Editors will snub their nose and then line the bottom of their trash can.
There’s a reason that the value of earned media coverage is calculated at 3x ad rate: people tend to believe media outlets more than the advertisers. Think about it – if you saw an ad that said “This miracle drug does XYZ,” would you believe that more than if the same words were spoken by an expert and reported by a news outlet? You’d probably be more influenced by the latter. This is why influencers and brand ambassadors are so important these days.
This is the main body of the press release which means that this is the place where you share all the information you want to while making sure it is newsworthy. But before you go into writing the details, you first need to write the date and the name of the city where of the press release originated from. The body must answer all the important W’s (what, why, who, when and where) in the body of the press release.
Thanks for including http://www.prnewswire.com on your list of best press release sites. We’re very glad that we topped the list! I do have one important clarification, however. We have many, many press release distribution options that start at far less than $1000, and still include our huge online distribution network. Our team are happy to talk through the options for reaching key audiences and hitting your objectives – while staying within your budget, even if you only have a few hundred dollars to spend. Thanks!
Take advantage of the opportunity with this list of free press release websites and distribution services at least once a month on the internet.  Some might view a press release as marketing while others view it as education or information.  Regardless, if you do something worth shouting about in your business, then do so!  Press releases keep the world informed and possibly…improve the chances of getting found.
PR.com is a leader in paid and free press release distribution. To reach journalists, increase online visibility, and attract new customers, submit via our global online news and press release distribution service to top search engines, thousands of websites, social media, blogger networks, as well as via print, broadcast, radio, mobile channels, and more.
Palamedes PR: This is a UK agency with a very nicely designed site, which is a pleasure to navigate.  One aspect of Palamedes PR that is cool is their “price match guarantee.” They state that if you find a lower price for the same type of service elsewhere, they will match it.
In the next two or three paragraphs you can add more detail to substantiate your headline and introduction. Remember, your headline promised the reader that it would be worthwhile to read your release so now is your chance to keep your promise.
When an editor looks at your piece, he/she is thinking, from the first second, about how long it’s going to take them to get it to print. If your work is full of errors, lacking content, or just needs to be revised, they’re not going to waste their time. So make sure you have good grammar, all the basics, and have something to write about.
Moreover, press releases are in public domain; that is why they are easily reachable and visible to the target audience. For this reason, a press release is considered as a valuable piece of marketing content as well as a ticket to earning news coverage. The upcoming sections will discuss more about the press release format.
Your press release should be kept to about 500 words (some free PR services require you to keep press releases to 250 words or less.) Press releases should be at least three paragraphs long including the opening paragraph, a supporting paragraph(s), and a closing paragraph that restates or summarizes your main points.
Well, it depends. If you post on just a few of the better sites, you will likely get picked up by the search engines like Google and Yahoo, and will rank even better if you know how to optimize your release with keywords.
Would you prefer to follow some old school thought for your business or brand’s recognition? Definitely not! Following the old school of thought is not advantageous for your business anymore. It can seek to ruin all the efforts that you have made to build your brand. Success comes to us when we follow a new school of thought and the current trends. Similarly, when it comes to devising a public relations strategy, you need to come up with strong content to represent your brand.
I’d recommend reading the interview I did with these high school students. It could be inspiration and also has good tips: http://www.crowdcrux.com/learn-how-these-high-school-students-raised-money-on-kickstarter-without-a-dime-of-capital/
Press releases are a valuable, time-tested tool that can be used to generate earned media coverage, increase sales and spread your company’s message – but only if you’re strategic about everything from story identification and development to messaging and pitching. For the best results, avoid relying too much on shiny press release distribution services that are unlikely to deliver the ROI and media coverage that you’re looking for.
Why should these people care what you have to say? If you’re sending it to the right audience, it’ll be obvious. If you’re not, well, why are you wasting your time? Give the right people a piece of news (news, not advertising) and you’re on the right track.
Clare Freeman outlines how she writes a great press release, and uses media relationships, to get her startups international coverage in publications like The New York Times magazine and Condé Nast Traveler (2014)
The web is filled to the brim with static content. That’s bad news if you’re an up-and-coming business owner because there’s a never-ending sea of competition out there – and so if you want your brand to stand out, you’re going to have to move beyond that generic company blog and start making some real headlines.
Regardless of how you choose to structure it, it’s essential to ensure that the header stays succinct, clear, and easy to understand. This will help intrigue the reader without losing his or her attention in the process.
Recently on theplace4vitamins.com, an online store dedicated to selling the best herbal products, teenagers had the chance to say what they thought about weight loss and whether a society that pressures young people to be thin is a good thing or a bad thing.
Are you wondering why it makes sense to use a paid press release distribution service when there are so many places you can publish information online at no cost? Here are a few reasons to invest in paid distribution.
You have listed Newswire.com under your list of free press release websites. This appears to be incorrect as it is free to sign up but they want a minimum of $99 for a press release. Please can you check and review this page as I have just wasted 30 minutes and I am sure others must have had the same experience.
RULE #3: Write it like reporter would write it. If your press release looks and feels like a real article, reporters will often just file it as a story with minimal editing. Therefore, it’s up to you to make sure that your press release looks and feels like a real article. No biz blab!

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