press releases definition how to release press release

If you were going to write a press release about your new product, it needs to be newsworthy. In other words, nobody wants to read a press release that just says, “Hey, we made a thing!” Instead, arrange your press release so that it includes the most unique benefits of your new product.
What follows are three examples, pretty much picked randomly, which show how it’s done. The first two have a little biz-blab in them, but are still reasonably effective. The third one (from Microsoft) is an excellent example of how to write a press release that will intrigue reporters and editors.
Just below your last information paragraph includes a short, positive statement about your company. This is known as the boilerplate portion and is a canned promotional sound bite that often contains a website address, length or scope of business, a slogan, etc.
Submitting a press release is self-explanatory and somewhat repetitious. Once you submit a press release at one of my recommended sites, you will realize that the other sites have a similar submission process. Depending on how many press releases that you intend to submit (and how different they are in content from one another), you may want to narrow down your selection.
Massachusetts College of Liberal Arts (MCLA) is the Commonwealth’s public liberal arts college and a campus of the Massachusetts state university system. MCLA promotes excellence in learning and teaching, innovative scholarship, intellectual creativity, public service, applied knowledge, and active and responsible citizenship. MCLA graduates are prepared to be practical problem solvers and engaged, resilient global citizens.
There is a source of natural color that cannot be replicated: quotes. Including a good quote from someone in the company or close to the product/event can give a human element to the press release, as well as being a source of information in its own right.
The real gold of a press release lies in the indirect value. If your press release is unique, eloquent, valuable, and attention-grabbing, a newspaper, media outlet, or other blog is more likely to pick it up and champion it. When they do so, your company gets that golden link, mention, citation, buzz, referral traffic.
Ten years ago, people still relied on morning papers for news. Today, the vast majority of your company’s customers and prospects scan headlines on Twitter or see what’s trending in their Facebook feed.
Ben Moskel, President of Apex Next, will host an educational marketing event for attorneys and legal professionals. During this informal free workshop Ben Moskel will explain new online strategies that attorneys and law firms can use to grow their business. The strategies focus on acquiring new clients… – March 03, 2018 – Ben Moskel
In a month-long trial by Vitis Public Relations, just three of 60 free press release distribution sites (Online PR News, Open PR and PR Fire) won mentions in Google news.  Four (PR Fire, News Wire Today, PR Zoom and Idea Marketers) won placements in Google web results.
“While free press release sites are tempting, I’d advise not to use them for distribution. Google has labeled many of them as spam. If you have a good news release that is worth getting out, spend the money and distribute it through a reputable site such as Business Wire, PR Newswire or Marketwired,” comments Sara Callahan, owner of Carter West Public Relations.
One of the strongest things of this particular release is our headline. With so many sexist problems that are flying through the media, we decided to highlight while she is just one woman – she truly is changing the business game for everyone. We also tried to highlight her past and how that plays into her career now, as well as showcase how others perceive her. There is nothing better that speaks to someone’s leadership and integrity than actually hearing from followers.
There’s your news! There are several types of press releases you can write. Starting a business. Having new employees joining your team. Your company wins awards. You’re working with a charity. Or anything new or different about your business and its product line constitutes a newsworthy press release.
The old standard is that a release should be similar to a story the journalist would write. Reporters often stick to a structure known as the inverted pyramid, which means the most significant parts or the story should be at the top, with everything getting less important as you go farther down the page. This ensures that even someone who just reads the top of the release will get the most important information, and makes it easier to cut text from the bottom for space.
And time your releases right. If you want to send out something at the beginning of the tour as a kind of save the date that’s a good idea, but be sure to follow up with individual media as relevant dates approach.
Not from press releases pickups – there’s a difference between these copy/paste press release pickups and real news coverage. If it’s organic, unique media coverage as a result of the press release (but not just a rerun of the press release itself) the backlinks will likely help your overall SEO.
It takes times to write a press release effectively. After it is only half the battle. But once written nicely, it can add a spark your business and its sales. Now that you know how to write a press release, have its template and format, we are sure you will never get stuck when tasked with writing a press release. Even if you do, follow the tips or search for a sample press release which is easily available online. Good luck!
PRWeb is one of the better-known press release companies that receives lots of exposure. In a test, SteamFeed found that one of their releases received 57,489 impressions, 1,096 reads, 109 online pickups and 49 desirable interactions. There are five price tiers, ranging from $99 to $369.
Former TV news anchor and media professor Mark Grimm gives easy to understand tips on how to create a great press release. This media training Includes plenty of insider’s advice on writing, visuals and journalists’ needs with strong examples (2013)
As you start to write your press release, come up with the creative angle first.  Take off your sales hat and think about it from the reader’s perspective:  why should I care, and what makes it special?  Once you have your angle, then state the facts which support the news as objectively as possible.  This will help give your press release the right tone and allow you to fit it more easily into the accepted format.
This is a little obvious, but you need something newsworthy to issue a press release, otherwise who cares? Have a look at Canadian ecommerce company Well.ca and their impressive list of awards for which they’ve garnered significant media attention:
We recommend PR Web as the best press release distribution service for online exposure because they include significantly more online resources in their distribution network — over 30,000 compared to over 5,900 for eReleases and over 1,400 for PR Newswire.
Advanced Circuits, North America’s third largest printed circuit board (PCB) manufacturer, has released version 4.0 of PCB Artist®. The free design software offers many features and functionality found in paid PCB design packages without the price tag. PCB Artist® includes advanced layout capabilities,… – March 04, 2018 – Advanced Circuits
Craft each release to target a specific media outlet and send it to the specific reporter who covers that beat. This information can usually be found on the outlet’s website. Blasting the identical press release to multiple outlets and multiple reporters at the same outlet is a sign that you are taking shortcuts rather than targeting a specific market.
However, the real marketing magic comes when you know how to do the above well.  When you get that, a press release for your book can be a game changer for your sales and authority – not just a pride metric like many use it for.
LetterPress Chocolate, the first bean to bar chocolate maker in Los Angeles, has partnered with Ucayali River Cacao in Peru to help farmers move away from Coca production to Cacao. Coca is processed into cocaine and is a very dangerous venture.

Leave a Comment

Your email address will not be published. Required fields are marked *