press release writing software sample press releases for events

Lasershootingrobots.com, the leading manufacturer of luxury hand-made laser shooting robots in North America today announced it would be expanding to Europe. The company, which prides itself on crafting unique one-of-a-kind laser shooting robots for residential and commercial projects, will tie up with Chuck Norris Metal Workers (CNMW) to manufacture and ship its products to Europe.
For example, if you were writing a press release from Tesco apologising to residents for the upheaval caused by the building of a new store, you wouldn’t write “Residents are up in arms over Tesco building works” – that’s what the paper might print. You write “Tesco is taking residents’ concerns seriously and holding a public meeting on…”
This paragraph is for giving your reader clear reasons why they should write about your band and review your album (and just saying because it’s a great album won’t cut it). Use this paragraph to mention things like:
Take Catbrella Inc., a fictitious ad agency, which just gained its 10th Twitter follower after two years of paid social media efforts. To announce its achievement, Catbrella could issue a press release like the one we’ve dissected below.*
If you’ve never written a press release before, you’re in luck: The Internet is chock-loaded with examples and models you can use. More than likely, someone has already composed a press release on the same topic that you can use for Don’t copy — but do soak up their style and manner of ordering the content.
A valuable part of creating and distributing press releases is having the ability to track and analyze how they’re performing. This lets you see what works and what doesn’t as well as what’s resonating with your targeted audience.
Exposure is still an essential element of free press releases, but not in the traditional sense. Now, even with limited or almost no resources or budget, free press release sites make it possible to create a free press release and have it distributed all over the world.
Give your press release an attention grabbing title that’s to the point. You want to attract the attention of news reporters and readers. Keep the overall length of your press release short – this isn’t the right forum for verbose language. The writing should be concise and professional. While it’s not necessary to stick to a particular style guide, you should defer to the editorial guidelines of your PR distributor. Research existing press releases in your industry to get a feel for the style and tone. Insert just one hyperlink to your website from branded anchor text (eg. Wpromote). Choose a reputable PR distribution company (For example PRWeb or PRNewswire). The Panda updates penalized free submission PR sites much harder than established sites. Even pay sites have been penalized; however, they are working with Google to take steps to remedy this issue and stay legitimate.
Dateline – CITY, State, Month Day, Year (eReleases) –The opening sentence is the most important element in a press release where you should succinctly summarize what is being announced. The opening paragraph should clearly get the reader’s attention through a strong hook while providing the most important facts. As a best practice, write your press release first then come back and develop the opening paragraph as a summary of the press release. Then compare this new opening paragraph with your initial first paragraph.
Final Thoughts: Over the past few years, the popularity of PRWeb as an affordable newswire has dwindled. However, if you do not mind spending $99 for the placement of your news on handful of sites, including financial feeds, social media and PRWeb website, you can give it a go.
Although free press release distribution websites may seem like an easy public relations tactic, PR experts generally recommend avoiding them or at least being extremely leery of them. Paid news distribution services offer far better results, assert PR and SEO gurus.
Emirates Airlines have always been known for their service quality, while flydubai is popular for low cost fares. By announcing their collaboration, both service providers benefit from gaining access to customers who would normally stay with one of the airlines. This opens up opportunities for more travel options and more flexible price points for air fares. The press release effectively relays these points to consumers and is expected to increase sales for both airlines as they gain access to a wider consumer base.