press release writing exercise sample press release format

You must put a name to the quote. Journalists despise having to quote faceless representatives. When businesses choose to hide behind the word “spokesperson”, it demonstrates a clear lack of resolve. Tell the world exactly who in your company thinks what, and busy reporters will be eternally grateful.
No matter who your target audience is, you’ll want to target them in the body of your press release. When people know that you’re talking directly to them, they’re not only more willing to read your press release, but they’re also more likely to share it.
Come out and join us in making wishes at the wishing fountain at Greenfield Village. 13,000 children are living in foster care in Michigan. Please come make wishes with us. Working together… We are Michigan’s statewide foster, adoptive and kinship parent coalition. Our families are working togethe…
Hi Emmy. I just saw your video on marketing. So good! It filled a few gaps I hadn’t covered in my research. But one thing is still blurry to me. I would ask you : Where, in an email to the review sites, should we present the Press Release? Say I write to Toutcharcade. My first thought is I would be personal with them, talking to them about my game, my team… And if so, would I copy paste the Press Release below, in the email? Or are we supposed to place that PR as attachment to the email (just like the screenshots and Youtube trailer). Also is there a particularity that differs a review site to an article site? Many websites seem oriented towards revewing only. I’m guessing we need a different approach with them, without a PR. Sorry for the long post. Thank you!! Dominic
The new Widget-Z phone offers a different kind of user experience designed to get users off of their phones as quickly as possible so that they spend less time on the phone and more time in the world around them. Widget Com has gone to great lengths to design a phone where the user can customize their phones to show their most used apps, right there on the start screen. In doing so, Widget Com gives the user the power to get their activities done in fewer steps. This means less time on the phone and more time living life.
Glean.info welcomes guest posts on its blog. If you have an idea to share about PR, marketing, social media and other related topics, send it to editorATcyberalert.com. We look forward to hearing from you!
Here are a handful of other free distribution sites that you can use for SEO purposes. My preference is to use sites with a Page Rank of 4 and above, and I don’t usually bother with PageRank 3 and below sites due to time constraints. Your situation may be different.
Don’t send large bulk emails. Some channels don’t want any email attachments or accept press releases only via their website. Find out about their preferences and send either individual emails or BCC’ed emails to small groups with similar requirements. When approaching a content producer individually, let them know that you’ve actually read or watched their work and understand the subjects they cover. Be genuine, not a suck-up.
The second paragraph is what you should feed to every press outlet and reporter: the who, what, when, where and why of your event, announcement or roll out. This is what they’re looking for when they read your release. Between this and the paragraph above, the reporter should now know everything they would need for a small blip piece. Of course, you want more exposure than that, so you provide more detail below.
Agencia Boliviana de Información (La Paz) Agência Brasil (Brasília) Agenzia Fides (Vatican City) Agenzia Nazionale Stampa Associata (Rome) allAfrica.com (Mauritius) Anadolu Agency (Ankara) Austria Press Agency (Vienna) Asian News International (New Delhi) Asia News Network (Bangkok) Athens-Macedonian News Agency (Athens) Algeria Press Service (Algiers) Belga (Brussels) Bloomberg (New York) Bolpress (La Paz) CBC (Ottawa) Catalan News Agency (Barcelona) Canadian Press (Toronto) Catholic News Agency (Denver) Catholic News Service (America) Central News Agency (Taipei) Deutsche Presse-Agentur (Hamburg) EFE (Madrid) Kenya News Agency (Nairobi) Kyodo News (Tokyo) Integrated Regional Information Networks (Nairobi) Interfax (Moscow) Inter Press Service (Rome) Islamic Republic News Agency (Tehran) MTI (Budapest) News Agency of Nigeria (Abuja) Pakistan Television (Islamabad) PAP (Warsaw) Lusa (Lisbon) Maghreb Arabe Press (Rabat) PanaPress (Dakar) Press Association (London) Press Trust of India (Delhi) RIA Novosti (Moscow) Swiss Telegraphic Agency (Bern) TASS (Moscow) Tanjug (Belgrade) Télam (Buenos Aires) Tunis Afrique Presse (Tunis) United Press International (Washington, DC) United News of India (New Delhi) Vietnam News Agency (Hanoi) Xinhua (Beijing) Zenit (Rome) Zee Media Pvt (Mumbai)
· Regional USA and India News Sites- Syndicated to regional and local USA and Indian news sites like Alaska News Desk, Atlanta Chronicle News, Nebraska News Desk, Utah Headlines, New Jersey Headlines, South Carolina Magazine, Washington Magazine, South Dakota Chronicle, Texas News Headlines, New York Chronicle, Northern India Herald, Bangalore Samachar, Himachal Pradesh Newspaper, Southern India Reporter, Aurangabad Magazine, Mysore Newspaper, Gujarat Magazine, and Kerala Daily to name a few.
Ultimately, the PR person or agency has to have credibility and they have to be in the news business. Publicity is a thing of the past and now it is more PR and Marketing. The audience is more sophisticated and they are swayed by their friends likes and dislikes. Facebook is the largest news agency nowadays and is all of Facebook’s “news” fit to print. The audience is also now more so than ever, multi-cultured and that kinship is dominant as well.
Trek to Teach is a nonprofit organization that sends fluent English speakers to teach in Nepal near the Himalayas. In addition to teaching, Trek to Teach strengthens local communities by helping schools build infrastructure, paint their classrooms, and find furniture.
It might seem trivial, but the most important part of your press release is the headline. Most journalists are incredibly busy, and their inboxes are overflowing with generic press releases. Unless you’ve got a snappy subject line, chances are that your press release will go straight in the bin without getting read. So, what constitutes snappy?
If you’re starting an online retail business that is truly remarkable, a good press release can be all the spark you need to blast your business into outer space, where you won’t find martians, but could potentially get that first sale (and many more) you’re thirsting for. This is why we keep reiterating that you should focus on being different, newsworthy and exceptional from your competition, that is the key “secret sauce” in all of these strategies and tactics.
4. Body. The body of the press release is where you really get to tell the story of the event. This portion of the release will usually have two or three paragraphs. Use the first paragraph to elaborate on the details the event. Talk about the target audience, any guests who will be featured and their background, and the benefits of attending. If the venue is historic or ties in with your event in some way or the date coincides with history or a special anniversary with your company, mention this. This part of the press release can be a bit more descriptive than previous sections.