press release writing exercise authors press release

As stated by an article in Forbes, “Press releases are still beneficial for SEO in 2015, but their power and their nature are in the middle of a transformative shift.” Therefore, press releases should not be your top priority but rather an addition to the rest of your holistic SEO strategy. If other areas of your SEO strategy are ironed out, press releases will help boost your authority.  
A premium website, however, will aggressively pursue journalists and work to ensure clients receive traffic for their PR, but this might not be necessary if you’re announcing a minor bit of news that doesn’t require such a large-scale PR effort.
If you’re relying on a free press release distribution service to get your news in front of journalists and bloggers, the odds are that it isn’t going to work except perhaps in a few special cases. If you really must use a wire service, you’d be better served with a premium service. Having said all that, one of the best ways to get journalists interested in your news is traditional PR media relations – find the right journalist, get your story straight and pitch it. We’ve got a series of how-to’s and guides on writing press releases and pitching to the press in our articles on effective press releases.
If you want to get news coverage for your business, eReleases has the best track record of generating real interest among reporters that leads to stories and mentions in articles. Their website is full of recent testimonials from companies that have used their service and were able to generate meaningful media coverage as a result.
I have used http://responsivepr.com – very good service. They not only publish press releases they distribute them to their own social network accounts: Ywitter and Pinterest. I have been very impressed by them. Costs £6.95 but I have receive excellent service.
There’s a reason that the value of earned media coverage is calculated at 3x ad rate: people tend to believe media outlets more than the advertisers. Think about it – if you saw an ad that said “This miracle drug does XYZ,” would you believe that more than if the same words were spoken by an expert and reported by a news outlet? You’d probably be more influenced by the latter. This is why influencers and brand ambassadors are so important these days.
Hiring an SEO company who uses optimal SEO practices can make the difference between high search engine rankings and not being found in the search results. Here are the top 5 SEO questions to consider before hiring an SEO company for your business.
A press release is an official announcement issued to the news media.The heading should contain action verbs, the first paragraph should answer the; who, what, why and where. The press release should contain understandable language and a quote.
Given that none of the releases was picked up by any site that might be considered to be the source of a valuable link, it seems that there is little value in using these services for link building. However, some of the sites do provide links and a few allow you to tailor the anchor text. (If you’re not familiar with ‘dofollow’ or ‘nofollow’ links, a good rule of thumb is that the ‘dofollow’ or ‘followed’ links are the kind that usually give some SEO benefit and ‘nofollow’ links generally don’t.) Most sites either didn’t give a link or gave a ‘nofollow’ link.
Sometimes a press release is distributed early and embargoed – that is, news organizations are requested not to report the story until a specified time. For instance, news organizations usually receive a copy of presidential speeches several hours in advance. Product or media reviewers are commonly given a sample or preview of a product ahead of its release date.
By making them simple to read, with simple formatting and expected places for dates, times, headlines and so forth, you make the journalist’s job much easier. And when you make their lives easier, you are more likely to get coverage in the newspaper, magazine, website, or news broadcast. . 
A personal brand is an essential business tool today. We work online, shop online, socialize online. Our profiles exist across a plethora of channels and each one is an opportunity to promote a professional and approachable brand. The idea of personal branding has become synonymous with online marketing in particular; as a way for smaller […]
The more newsworthy you make the press release copy, the better the chances of it being selected by a journalist for reporting. Find out what newsworthy means to a given market and use this knowledge to hook the editor or reporter.
The development of the telegraph in the 1850s led to the creation of strong national agencies in England, Germany, Austria and the United States. But despite the efforts of governments, through telegraph laws such as in 1878 in France, inspired by the British Telegraph Act of 1869 which paved the way for the nationalisation of telegraph companies and their operations, the cost of telegraph remained high.
One thing comes to the mind of any good journalist when they receive a press release: Why would I care? The news in your news release has to be obvious, or else your notice will be on a fast route to the recycle bin.  The first step is figuring out exactly what message you are trying to get across, and how it qualifies as news.
SMi’s highly anticipated 3rd annual Defence Logistics Central & Eastern Europe conference takes place in just 4 days. There is still time to register online. www.defence-logistics.eu/prc Topics will include regional logistics operations, joint interoperability, strategy optimisation, as well as… – March 03, 2018 – SMi Group
A press release should consist of three to six paragraphs where you provide all the relevant facts and information a reporter should use to write a story. The most important information should be listed first, with the least important information appearing in the final paragraph. Each paragraph should consist of three to six sentences written in the third person. You should maintain an objective tone and avoid hype. The average press release consists of 500 words or less. This press release template consists of xxx words.
Press release template ap style are precise, clear and to the point. These kinds of templates are designed in order to help you save time and money. For instance, you can visit online and download for yourself free template or use the format available on the internet to design yours.
Press releases are a valuable, time-tested tool that can be used to generate earned media coverage, increase sales and spread your company’s message – but only if you’re strategic about everything from story identification and development to messaging and pitching. For the best results, avoid relying too much on shiny press release distribution services that are unlikely to deliver the ROI and media coverage that you’re looking for.
There’s no denying that press releases serve a purpose when distributed directly to journalists over the wire.  Press releases get sent to the attention of assignment editors at newspapers, television and radio stations, magazines, trade publications and other news outlets, and follow a specific format designed to work well within this type of news generation (see “Format for a press release”).
A press release is an official announcement (written or recorded) that an organization issues to the news media and beyond. Whether we call it a press release, a press statement, a news release, or a media release, we’re always talking about the same basic thing.
Executive or staff announcement:  announce staff changes, especially in upper management or at the executive level, and include biographical information and photos.  Example headline:  “Vice President of Operations Named at ABC Company.”
Contact information for the person handling press for the release in the band or at the label (labels should especially consider having their label logo somewhere along the top of the page – ideally in the top right or left-hand corner).
Write an announcement about your business – a new product launch, current promotion etc. and share your message fast and easily. Our intelligent text optimization tools help you to get the most out of your content. They guide you to optimize your text with important keywords,a well structured copy and impactful links for better search visibility and to lead more traffic to your site.
You can sort any column alphabetically by clicking the arrow next to the column heading. I’d recommend going straight to Status header and finding the Winners. Those are the ones you’ll want to submit to.
Duplicate content also comes into play in any discussion about potential downfalls of press releases. Since the media outlets that pick up your press release are syndicating the text, links will be coming in from identical content pieces. Because of the nature of press releases, this means that each link will be worth less than inbound links from unique content. That being said, the added domain authority of the news sites still makes it worthwhile to distribute.
Hi, I have written several email to blog and online journal before and after my project is launched. What should I do? Should I use press release service? I believe my project is pretty cool, I think I just need more exposure.
And while it may be tempting to craft a press release that embellishes your company’s accomplishments or twists the facts to make a story sound more intriguing to the media, remember: Press releases live in the public domain, which means your customers and prospective customers can see them. So instead of thinking of a press release solely as a ticket to earning news coverage, you should also think of it as a valuable piece of marketing content.
If it were easy to write a press release, there would be no need for press release writing services, press release writing articles, books, and newsletters. Press release writing is definitely not easy.
The latest information on long-term care insurance claimants can benefit consumers considering this protection explains Jesse Slome, director of the American Association for Long-Term Care Insurance. Slome shared data as part of his weekly call with long-term care insurance professionals. – March 04, 2018 – American Association for Long-Term Care Insurance
Use action verbs, clear, understandable language, and keep your headline simple and short — fortune (and search engines) reward the brief, so keep your title to one line to clearly focus people’s attention on your topline message. 
With many press release distribution companies, they include ‘reports’. Keep in mind that these reports are strictly used as ‘proof of distribution’ of your news. Few are picked up and they should be expected to be.

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