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An effective press release written for a product launch allows you to attract attention from high profile media groups and also get the attention of target buyers in your market. A well written press release can increase brand awareness and also promotes your online presence. Remember that writing about critical features, benefits and the ‘why’ behind your product launch all help create a high impact message. Whether you’re a start-up or an established corporation, here’s how to write a press release as an announcement for your product launch.
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To close your tour press release, include the contact information of the person (again) in charge of handling press queries about the shows. Make a suggestion of what you want the person to reading the press release to do with this information: If you would like more information, or if you want to interview the band or review the show, please contact [so and so]. 
The best way to find the best PR sites is to talk developers who are making apps like yours and learn what is working for them. Getting press coverage can be tough, but one good mention can be the difference between becoming well-known quickly and grinding it out for several months.
Everyone wants to be in the national news, but don’t discount smaller, local, even weekly newspapers. Why? You already have one of the main things they look for in stories: a local angle. There’s also less PR competition, which makes it easier to pitch the reporter (as long as you have a great story!) You have a greater chance of a bigger story, and of the journalist including a photo (which makes it easier to catch the eyes of readers).
As you sift through your message boards looking for quotes, you see a trend appearing. There are lots of messages criticizing Hollywood actresses and pop singers for being too thin. Many girls are saying that seeing these women make them feel bad about their own bodies. A number of the boys are pointing out that they don’t find ultra-thin women appealing.
This online press release website can really help to explode your exposure and profits. At Free Press Release you have the ability to send out a free press release with a large variety of custom fonts that help you to create a more unique looking message. One of the best features on the website is that for only $1 you can insert up to three unique images in your press release. This gives your press release a more professional feel and helps connect readers to your brand. Sprinkle in a press release with images every other week and you are spending next to nothing to take your advertising efforts to the next level.
The first paragraph should not be longer than three to four sentences and should contain at least the primary benefit of the product. Don’t make the boilerplate longer than 100 to 150 words; the majority of the word count should be located within the body of the press release. Keep your press release within the 400 to 500 word range for offline distribution, and the 300 to 400 word range for online distribution.
Most journalists use search engines like Google and Yahoo! News to research their stories. This is partially because they can search for specific information, so they are able to have more targeted control over the information that they find. This helps to separate the signal from the noise, reducing their overall research time. Therefore, it’s a good idea to have your press release listed on these search engines.
Hi Keith, thank you for the comment. This is all great insight and I appreciate you taking the time to post it here. Because both you and Craig posted similar comments, I want to make sure I clarify the intention of this post. This post is meant as a guide for how to correctly format a press release for general distribution using AP Style guidelines and other best practices. It is not meant to provide tips for how to contact writers. As you allude to in your post, and as I preach on my site, sending a template-driven message to every journalist you reach out to, is not a good idea. Each message you send should be personalized and tailored to the interests of that journalist’s audience. In regards to what format you use for your press release. Journalists have their preferences as to which format they like to receive press releases in. I’ve worked with writers that span the gamut on this. That said, I think your points about copying and pasting the text into the body of your email over a attaching a Word document are completely valid. When I recommended Word in the previous comment, I was speaking to the specific context of general distribution, i.e., when you submit your press release to sites like Games Press. (Games Press requests Word document attachments as its preferred method to receive press releases in it’s submission instructions to avoid running into copying and pasting issues: http://www.gamespress.com/about_howtosubmit.asp). Looking back on my comment, I think I could have been way clearer though 🙂 Apologies for that. Again, I appreciate both your and Craig’s input here. It’s great to hear this feedback straight from journalists.
Journalists are generally taught to get as many of the five Ws (who, what, where, why and when) in the opening line of news stories, so if you want examples of great first lines for press releases, look no further than your daily newspaper.
The choice of speed over style may be off-putting to some, but if you want to submit your news without long waits for pages to load, then this free news release distribution site will be one that you’ll enjoy using.
Now, however, thanks to the rise of digital marketing and, more specifically, free press release websites, businesses, brands, and even individuals submit press releases for different purposes. Yes, exposure is still part of it, but so are other factors such as SEO.
Experts recommend that your release should also include at least one quote in the body. The quote should come from someone knowledgeable about the announcement being made, such as a product manager if you’re announcing a new invention, or a top executive if announcing company wide changes. The quote can also be used to explain how your announcement makes you stand out from other competitors, even if you don’t mention them by name.
The company is based in Beltsville, Maryland. They offer 24-hour editorial desk support in the U.S., Canada, and the U.K., which is incredibly convenient, especially if you need to send out a late night release for early morning press release distribution.
Translation: The new release does more stuff. Why the extra verbiage? As I explained in the post Why Marketers Speak Biz Blab, the BS words are simply a way to try to make something unimportant seem important. And, let’s face it, a 6.0 release of a product probably isn’t all that important.
The new and completely redesigned website offers visitors richer insight into the Company’s innovative, hands-on approach to Residential, Commercial and Workplace architecture, construction management and interior design in the Greater NYC area. – March 03, 2018 – GWB Architect
5.     Good press releases can spread far and wide. A while back, I talked about the importance of targeting smaller local media outlets. One of the reasons I gave is that most major media outlets get a significant percentage of their stories from local media outlets throughout the world. That’s how the news industry works. One reporter picks up a story, and then it spreads from one publication to the next.
SOLVARO supplies perfect-fit ventilation grilles for Valtra tractors » SOLVARO, the Kirchheim-based specialist for metal components, is supplying ventilation grilles for Valtra tractors that are such …
Whenever you’re distributing a press release online, you also want to make sure that it is optimized for search engines. Choose a specific, long-tail keyword direct extra traffic to your press release. You never know what journalists and bloggers might stumble upon your release just because you took this extra step.
List your tour dates but limit the list to no more than five or six upcoming dates. Indicate that the full list of tour dates is available on your band’s website. Include the website address, as well as any social media channels you or the band uses to promote your work. If there is anything special about any of the shows, for instance, if a show is an afternoon gig or if the show is 18+ only, include that information.
6. Finally, the press release should include contact information. This is the company name, telephone number, address (if you wish, it is not necessary in a press release), the company’s website address, the name of the key person to contact about the release, and an email address.
The job of the press release title is to grab attention and encourage the journalist to read more. Don’t labour over what title might look good in print – most journalists/editors will change the title to suit their readership.
Use a hook. Tying your event into trends, news, and social issues can add excitement and urgency to a press release for an event. The reader feels they are getting more value by attending than staying away.
Title. Concisely describe what the release is about. For SEO, try to use a client keyword phrase in the title, preferably at the beginning and in place of the business name. “Sunshine Coast IVF” is one of our target keywords. I could have optimized this title further by putting our keyword first with a title like, “Sunshine Coast IVF Clinic Announces Opening Of New Clinic In Buderim.”
Note: Please do not submit a release here that you have distributed through other similar channels. This will only hurt your efforts as it is seen as duplicate content and loses its prominence. We recommend that if you are sending out releases through more than one channel on the same topic that you rewrite each distribution slightly to give it its own unique flavour.
The second paragraph expands on the first, giving a bit more detail. Often, the third paragraph provides a quote. The fourth paragraph outlines final information, such as other products in development, for example.
In the past decades, large areas of forest in Sumatra, Indonesia have been replaced by cash crops like oil palm and rubber plantations. New research, published in the European Geosciences Union journal Biogeosciences, shows that these changes in land use increase temperatures in the region. The added warming could affect plants and animals and make parts of the country more vulnerable to wildfires.
The right press release distribution service can provide your small business with access to journalists and websites that you may not be able to otherwise reach on your own. We recommend eReleases because we believe that they offer the best combination of distribution to traditional and online media for the price.
On the About Us page, they display a video that introduces many of their team members, including their founder. Each employee also has an extensive bio that really helps you get to know them and feel connected.