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With free press release distribution services from PRLog, users can take advantage of not only a search optimized webpage and PDF/print version but also search optimized photos, video embedding, and formatting support.
Following up on the advertising toolbox, you also need to let the media (oh if only there was a site about web 2.0 and social networking where you could get covered…) know about your new venture. We’ve gathered 20+ sites that will help you with getting your press release out in the world for free.
Example: A home security company is launching a new website with improved useability and customized features. Since the news is general and not talking about a specific product or service, we’ll usually point the links back to the company’s home page.
If you were going to write a press release about your new product, it needs to be newsworthy. In other words, nobody wants to read a press release that just says, “Hey, we made a thing!” Instead, your press release so that it includes the most unique benefits of your new product.
The Small Business Encyclopedia defines press releases — also known as news releases — as brief, printed statements that outline the major facts of a news story in journalistic style [source:]. A press release should read like a news story, written in third-person, citing quotes and sources and containing standard press release information.
Artezio will take part in the discussion of healthcare development in the USA. The company’s representatives will hold meetings with key participants of the conference in Las Vegas and share their experiences of technology system implementation.
Content marketers have been turning to press releases as a way to promote their content. And why shouldn’t they? Release distribution allows you to reach a wide and often engaged audience through a trusted network of websites, and can drive traffic to owned media channels.
Make them read like news article – Study news articles in your local paper. News articles will have the five Ws and the H in their beginning paragraph. This is called the lead. These basic elements are:
Specific press release distribution on mobile or blogger networks often comes at a premium price. separates itself from other press release distribution services by offering low-cost, effective options for subscribers.
As the internet has gained prevalence the way journalists like to be approached has also changed. A format suggested by Kristen Nicole, a former Mashable writer who is now the Senior Managing Editor of is sending one sentence as to why this story works for my publication, and 5 bullet points for context. Kristen also recommends pitching writers directly over pitching editors saying:
No customer service is offered for the free press release distribution service. Customer service and help with your press release is available if one of our featured PR distribution packages is utilized.
The company is part of global media intelligence company Cision and serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa, and Asia-Pacific regions. It has 35 offices in 18 countries, including 10 in the U.S.
In case you don’t have a background in public relations and SEO marketing, I need to inform you about the difference between these free non-branded PR distribution sites and the well-known distribution wire services such as,,,, and others in this league.
I have had success in gaining press release coverage by coming up with the right angle or “hook” to ignite the interest of the media – starting with the title. Tying something into a news making headline, holiday theme, or other topic of interest has always been a plus. I then tailor-make media lists by hand selecting categories, and personalizing which editor, producer, or other booking contact is the appropriate fit.
While some people mistakenly believe that storytelling is reserved for novels and books, it’s a critical tool for a product-focused press release. The reason is simple: people don’t want to simply hear the features of your new product. Instead, they want to hear why they should use it, how it will change their lives, how you came up with it, and what makes it so different from anything else on the market. Storytelling is the best way to achieve these things.
Let’s stick with the theme presented in that report: you run an vitamin web site specializing in weight-loss products. Through the process described in the report, you’ve nailed down a nice, newsworthy topic – teenagers and how they deal with issues of weight. But that’s a broad topic, not a story.
Elena is founder of a technology PR agency that works with startups to billion-dollar companies. She is passionate about helping marketers and small business owners with practical publicity strategies, which she’s also using for her own bling flip flop company.
The quote: Most press release include a quote by the most relevant spokesperson for the topic of the release. The quote provides space to add some color commentary (going a bit beyond the factual basis of the rest of the release) and can also be pulled directly from the release by journalists to use in articles.
Truvaro is proud to announce to have a very wide range of safari tours in Africa. We provide everything for every budget. For a small budget safari to luxury safari package. Take the change to be flexible in your choice of how long your safari should be.
G. Pricing, availability and coming up. Just a line or 2 full of facts: stating the app’s price, the OS requirements, countries, etc. What I like to add is a really short preview/teaser of what’s coming up: the next app to come in the same app series or something exciting. Make sure you don’t confuse the reader, though.
The press release is also effective because of its multifaceted storytelling. It highlights a public figure’s connection to the local community (the same area served by our client). It balances writing about the dentist and his practice with the famous person who became his patient. And it uses multimedia: Graham spoke about his experience with our client on-camera and appeared in a number of pictures in the client’s office, which enriched our press release with unique content that is worth more than a thousand words.