press release tweet example release of responsibility template

The lead, or first sentence, should grab the reader and say concisely what is happening. For example, if the headline is Careen Publishing releases new WWII novel, the first sentence might be something like, Carpren Publishing, Ltd., today released their first World War II novel by celebrated writer Darcy Kay. It expands the headline enough to fill in some of the details, and brings the reader further into the story. The next one to two sentences should then expand upon the lead.
To be honest, a lot of this boils down to a matter of luck. Newsrooms are chaotic and distracting places – and so even the most intriguing press release on earth might slip through the cracks if it’s sent to the wrong reporter at the wrong time of day. But if you follow the aforementioned writing tips, you should emerge with a fairly ironclad press release that will almost definitely get published somewhere.
Yes, we offer proof of distribution for all of our customers. Other services expect you to take their word for it or point you to a link on their internal website. We believe in accountability. After your press release has been distributed, we will create a detailed listing of the exact URLs where your press release has been published to.
Press release templates are document models which are used to tell new subjects to the target audience. Overall, a press release is news originating from a business, an organization, a new startup, or an established entity. The purpose of the news story is not to persuade a reader to make a purchase of something at all; rather. You may also see Media Schedule Templates.
Use title case. Capitalize the first letter of all words in the headline (with the exception of: “a,” “an,” “the,” or prepositions as: “of,” “to,” or “from”). The combination of upper and lower case makes it easier to read.
FIRST PARAGRAPH: This 3-4 sentence paragraph should include who (the authors), what (the main finding), when (journal and date of publication), and why (relevance). Again, use the active voice and avoid scientific jargon. The first paragraph should be a stand-alone snapshot of the research.
Choose someone — two people at the most — who is an authority within the company. This could also be someone whom the press release directly affects. People want to hear from executives, project leaders, or stakeholders. The more important the individual, the more weight the quote will have to reporters and their readers.
In the body of the email, explain what is happening, when and where, who is involved, how it’s done and why it’s newsworthy. Make sure to offer all necessary information – including important dates, names, and locations.
Soulati Media conducted a head-to-head comparison of eReleases and PR Web, and PR Web provided far greater online exposure. The press release distributed through PR Web received 57,489 views from a feed or web page and 1,096 reads. This compares to the press release sent through eReleases which only received 2,371 views.
Why should these people care what you have to say? If you’re sending it to the right audience, it’ll be obvious. If you’re not, well, why are you wasting your time? Give the right people a piece of news (news, not advertising) and you’re on the right track.
We recommend eReleases as the best press release distribution service for small businesses because they offer the widest distribution for the price. Where some competitors focus primarily on web exposure, eReleases aims to get your story in the hands of qualified journalists. Their service includes distribution through The Associated Press, the PR Newswire network, and their own network of websites and journalists.

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