press release training workshop example of a press release for a new product

But, with so many people on information overload via social media, texts, and emails, how do you generate excitement? What elements should your press release include or exclude? How much information is enough? How much is too little? Should you send out a traditional press release, or would an online-only press release suffice? Including the following elements should give you a good outline of how to write a press release for an event, while generating a buzz that will tell your reader that yours is not an event to be missed! View more press release writing tips and examples in another of our blogs.
The site also includes case studies, something that can be closely tied to releases. There is no direct pricing on the site, as users must request information via a login and request form. However, if you can spare $6K to $12K on an annual single or double license subscription, then it’s the best public relations software one can ever use. The companies listed seem to run a full gambit and include many Canadian sites and businesses, making this perfect for resellers and anyone looking for international distribution.
SEO expert Jeremy Levey, now with Mars Med Supply, recalls when he worked at CardCash.com and the company signed up for a 12-month unlimited press release plan in 2013. “We sent many press releases with a decent amount of links and got little SEO boost from it. We actually saw the drop in effectiveness over the course of 2013 and we just dropped it towards the end,” he told online marketing agency Local Fame.
Executive or staff announcement:  announce staff changes, especially in upper management or at the executive level, and include biographical information and photos.  Example headline:  “Vice President of Operations Named at ABC Company.”
Artezio will take part in the discussion of healthcare development in the USA. The company’s representatives will hold meetings with key participants of the conference in Las Vegas and share their experiences of technology system implementation.
The book will be published globally through both online (Amazon, BarnesandNoble.com, etc.) and 90% of bookstores in the US. In addition to global distribution, both hardcover and paperback books can be ordered and shipped through the distribution network within 24 hours of an online or bookstore order.
Thanks, Kari! You’ve confirmed what I thought. I’m a (very) small business on a shoestring startup (or maybe just baling twine) but with a unique, timely and as far as I know, unheard of product. Waiting to be discovered is a bitch so I want to make some noise that will be heard. As far as one-on-one emails to reporters, do I start at the top with GMA? 😉
Assertion has announced India’s first ever webinar to be hosted on OSP compliance, marking a milestone in the compliance industry. Sreekanth Nemani, a telecom expert, will present and share his extensive knowledge on the essential need to become compliant with DoT regulations. Previously, Assertion… – March 04, 2018 – Assertion
[Band] That Rocked Cleveland Brings Unique Sound to Buffalo is a start. This format assumes you’ll include some details from that appearance in Cleveland, obviously (and that you’re appealing to writers in the Buffalo area).
Experts recommend that your release should also include at least one quote in the body. The quote should come from someone knowledgeable about the announcement being made, such as a product manager if you’re announcing a new invention, or a top executive if announcing company wide changes. The quote can also be used to explain how your announcement makes you stand out from other competitors, even if you don’t mention them by name.
Our study found that 56% of office workers deemed perks were at least moderately important when evaluating a job — and we were surprised to discover that a majority of employees would prefer certain work perks over a raise, including flexible hours and remote work opportunities.
Here are a handful of other free distribution sites that you can use for SEO purposes. My preference is to use sites with a Page Rank of 4 and above, and I don’t usually bother with PageRank 3 and below sites due to time constraints. Your situation may be different.
Press releases over the years have generally followed a standard format, including the same basic pieces of important information. And despite other changes to best practices, every press release still must include the following:
Seattle, Washington – January 1, 2018 – Widget Com’s new Widget-Z phone goes on sale just as the Flim Flam Marketing Group releases an eye-opening report on cell phone use and some surprising situations in which the phones are being used. One of the points illustrated by the survey is the fact that 60 percent of all phone owners have used their phone in the bathroom. To commemorate the launch of the new Widget-Z, Widget Com is challenging phone users to clean up their phone use habits.
The beginning of a press release — just as with a magazine article, book or promotional pamphlet — is the most important. A strong headline (and, for that matter, email subject line when you send out the pitch) will pull in journalists seeking good stories. Your headline should be as engaging as it is accurate.
We are currently using pressmediawire.com. They offer unlimited press release distributions for $1200 first year and $720 (40%) each year after http://www.pressmediawire.com/authorsignup.cfm I think it is a good deal. We also use http://www.seoprwire.com for free press release distribution. it is PR 3 and provides great results in searches.
Topsarge Business Solutions (TBS) is proud to announce it is now a Wiley Everything DiSC authorized partner. Already a leader in corporate training and communication, this partnership sets TBS even above its competition. Everything DiSC is a research-validated a personality assessment that helps… – March 04, 2018 – Topsarge Business Solutions LLC
Not only do they provide free press release distribution services, but for an additional fee, they can also help create press releases, making them an incredibly versatile free press release distribution site.
It’s a toss up between PRWeb and PRNewswire for the best paid press release site. PRNewswire has the highest score of all the paid sites and offers a huge arsenal of tools for optimizing your release. It’s reported to have the best overall distribution also, but it comes with a hefty price tag. The average cost of a release with all the bells and whistles can cost as much as $1,000 although they do have iReach, which starts at $129. PRWeb offers a robust release around $200. Both offer activity and SEO reporting on press releases.