press release to scottsdale republic news release service

Press releases are an essential tool for getting the word out about either your own business, or your client’s. And the good news is, you don’t need to be a PR pro to write one. When you’re managing your own public relations campaign, writing press releases should quickly become very natural to you. If you’ve got news about your product, service or company, then you’re ready to experience the power of press releases.
A book press release is a means by which you showcase your book to journalists and news organizations in an interesting manner.  Basically, you’re doing the work for the journalist or news publication by writing it for them.  The best news is (pun intended) that most will actually accept the same news story that others have accepted, which is aptly known as mass syndication.
Former TV news anchor and media professor Mark Grimm gives easy to understand tips on how to create a great press release. This media training Includes plenty of insider’s advice on writing, visuals and journalists’ needs with strong examples (2013)
eReleases, PR Web, and PR Newswire all provide this service. If this is your only goal, then there are a number of services such as PR Underground, Send2Press, or SBwire that will do this for you for significantly less money. PR Underground, for example, can distribute your article to Google News and over 50 other websites for as little as $39.
Tell your story as visually as possible. Include infographics with key statistics and data, photos of your product, or a video demonstration. Replace those dry numbers with a colorful chart that visually emphasizes your point. This adds value to your press release, and could make the difference in a journalist choosing to cover your story over another.
Ideally, you want your press release to land in the recipient’s primary inbox. This is why you should not send bulk emails to hundreds of contacts. Using Mailchimp or another newsletter service will usually get your email categorized as a promotion, not primary inbox material. Even individual emails can end up in the spam folder if the sender’s email / domain is blacklisted. Check yours here:
Writing a press release without template sometimes is hectic and time consuming. However, templates have made organizations and businesses dream come true. Press release is a statement written to the media. It is a news-announcing document.
In a month-long trial by Vitis Public Relations, just three of 60 free press release distribution sites (Online PR News, Open PR and PR Fire) won mentions in Google news.  Four (PR Fire, News Wire Today, PR Zoom and Idea Marketers) won placements in Google web results.
([City where the news takes place in brackets])- In one or two sentences, write the main news or point of your press release. These can be longer sentences, but there should never be more than three in this paragraph. You’ll not be able to fit all your details in here, and that’s ok.
Below, please find a review of each press release site on our list of top free press release websites. We have highlighted some of the factors that allowed these free press release services to score so high in our selection ranking.
Don’t overwhelm your reader with too much information. So, exactly how long should a press release be? The sweet spot is right around a page — two tops. Any more, and you’d be wasting space. This isn’t an essay or novella — your goal should be to relay enough of the relevant details for a journalist to make it his or her own.
If you’re nervous about what you’ve got, do some research on what’s already out there. Someone probably wrote something on an event just like the one you’re covering. PR Web[1] and PR Newswire[2] are good places to start.
Let’s stick with the theme presented in that report: you run an vitamin web site specializing in weight-loss products. Through the process described in the report, you’ve nailed down a nice, newsworthy topic – teenagers and how they deal with issues of weight. But that’s a broad topic, not a story.