press release submission software social media release form template

Considering that journalists are flooded with potential stories and pitches on a daily basis, making yours stand out from the pack is crucial. While the format for a press release is basic, the content of the release should be anything but. Follow these eight tips to write a great press release that will make your company look professional, accessible and attractive to writers looking for stories.
NACCE has added two more college presidents to its ranks of college administrators committing to entrepreneurship through NACCE’s Presidents for Entrepreneurship Pledge (PFEP). – March 03, 2018 – National Association for Community College Entrepreneurship
Your entire press release should be error free. Have someone else check your grammar and proofread for typographical errors. Double check all links, facts, statistics, data, and contact information before you publish your press release.
Just below your last information paragraph includes a short, positive statement about your company. This is known as the boilerplate portion and is a canned promotional sound bite that often contains a website address, length or scope of business, a slogan, etc.
To be honest, a lot of this boils down to a matter of luck. Newsrooms are chaotic and distracting places – and so even the most intriguing press release on earth might slip through the cracks if it’s sent to the wrong reporter at the wrong time of day. But if you follow the aforementioned writing tips, you should emerge with a fairly ironclad press release that will almost definitely get published somewhere.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
However, a well-timed press release on the picture put this little book of….umm…whatever…right into the limelight.  This caused the book sales to skyrocket and even had Rob Gronkowski himself do a fake TV trailer for a “Gronking to Remember” movie with HBO’s Funny Or Die.  (Not shown here because it’s pretty inappropriate – I’ve got standards.)
Writing a company press release can be a pain. Having a template to get you started can make it quick fun and easy.There are a few rules you need to remember when writing a press release. One being try keeping the press release to one page. You want the press release to be around 400-500 words. Sometimes services you use to get your release to the public will charge extra if it is over this 400-500 words. Examples include Business Newswire, Dowjones Newswire, Marketwire or PRNewswire. So, make sure you keep it short and sweet. Not only will this save you money, but getting your point across in a more clear and precise way will help readers to understand your point better.
Free press release distribution services from Newswire Today allow subscribers to access a comprehensive network of corporations, PR agencies, market research reports, business journalists, freelance writers, and news content providers.
Appearing in web searches may be valuable as a way of trying to put your news in front of people searching for your target phrases – though it is unlikely this will be effective where the target phrases are more than moderately competitive.
Headlines should include the keywords you’ve chosen to target in your press release. This makes them easier for search engines to find and rank, and helps ensure that your readers and the media understand the subject of the press release. Remember that you don’t want to go overboard with the keywords: just include them naturally throughout.
Whether a certain channel or journalist takes interest in your production depends on things like your budget, genre, subject matter, filming location, cast members, awards or other related things such as a unique production method. Start by defining your strategy. Ask yourself, who would consider your production newsworthy. Based on that, you can choose to focus on the mainstream media, freelance writers, indie film websites, notable bloggers / vloggers or other mavens. Depending on your subject matter, you may even find traction outside the typical channels. For example, with a documentary about mental health – approach mental health organizations.
After the first step, the second most important component is the ‘Title’ or the ‘Headline’. This should be bold and centered. On demand, the font size can be made bigger than the other text to make it stand out. The headline is the main element of the press release and the reason for making it stand out is to draw the attention of the people who might be interested in reading it.
I think PR services are used to get instant results within short time. Getting backlinks which will boost the Google Ranking. So according to my opinion PR distribution is one of the good option to get the instant traffic to promote your products.
The lead, or first sentence, should grab the reader and say concisely what is happening. For example, if the headline is Careen Publishing releases new WWII novel, the first sentence might be something like, Carpren Publishing, Ltd., today released their first World War II novel by celebrated writer Darcy Kay. It expands the headline enough to fill in some of the details, and brings the reader further into the story. The next one to two sentences should then expand upon the lead.
For your brand building it is better to share the articles written about you rather than just your own virtual press office – and don’t forget to add links to the articles to your “featured in” section on your EPK website.
PR.com is a leader in paid and free press release distribution. To reach journalists, increase online visibility, and attract new customers, submit via our global online news and press release distribution service to top search engines, thousands of websites, social media, blogger networks, as well as via print, broadcast, radio, mobile channels, and more.
Who – What – When – Where – Why – How. Almost all newspaper stories start off by answering most of these questions. Try to answer these questions in your story. For example: Sherry Smith won first place in the Cutest Pet contest yesterday at Columbia Mall. Check your local newspaper for more examples.
Research. Use encyclopedias, dictionaries, almanacs and other reference materials to get the facts you need. More and more reporters are doing their research on the Internet. Research includes interviewing people — such as a professor or doctor or coach — who know the facts. And your research may be just your own observation of an event: for example, reporting on the visit of a policeman and his dog to your class.
Make intelligent, real-time decisions to orchestrate your communication strategy in a unified way across earned, paid, and owned channels. Listen to your audiences, Target and build relationships with influencers, Create compelling content, Engage with audiences across channels and Analyze program effectiveness.
While operating under the same company, there are two versions of this free press release distribution: free content distribution and paid content distribution (targeted). Both offer different services for different business needs, creating a versatile free press release service.
Search engine optimization (SEO) refers to the process of optimizing a website to improve how it ranks on search engines like Google. The higher a website ranks, the more likely it is that people will click on it and visit it. If many high quality websites, such as the Washington Post or USA Today, link back to your company’s website then search engines will “know” that your website is of a higher quality as well. This will help to increase your ranking on that search engine’s results page.
The right press release distribution service can provide your small business with access to journalists and websites that you may not be able to otherwise reach on your own. We recommend eReleases because we believe that they offer the best combination of distribution to traditional and online media for the price.
I love eReleases. I have found that they have the best results of any service online for the best price. Mickie and his team go above and beyond with service and I love that I can see that my release is actually read by members of the media. Thank you for your help in getting our news in fr
Do you suggest this overall article for an effective press release for a book’s upcoming publishibgm OR/AND for an already published book, for which the author is setting up a book tour & is sending press releases in attempt to book & confirm locations/cities for book readings? Any changes you suggest (short tips) for the latter in press releases?? Thank you so much,
Example: A home security company is launching a new website with improved useability and customized features. Since the news is general and not talking about a specific product or service, we’ll usually point the links back to the company’s home page.
The first paragraph of your release should cover the who, what, why, where, and how of your new launch, update, or development. Reporters don’t have a ton of time to sift through details and fluffy background information — they just need the facts that’ll help them tell your story to someone else from a position of authority. 
In our Quick & Easy Guide to Sharing Your Press Release with the World, we provide tips on these and other press release nuts and bolts. But, while the basic bones of all releases should remain the same, each press release’s purpose will present key differences in the way it should be formatted.
Nice list but very expensive options for the paid sites. I have used a guy on Fiverr who submitted to some premium press release and news sites at a fraction of the cost and the results were good – http://fiverr.com/datwriterguy.
A press release is a short summary of your research. Journalists often use press releases when deciding to write a news article on recent scientific research. Although some science journalists are scientists, they are unlikely to be experts in every area that they cover. Therefore, a press release should be clear, concise, engaging, and – most importantly – accurate.
This paragraph is where you will explain your new product, your discovery or any advances that your company has made. You should also include quotes, if they are available. This will give your readers an objective view of your press release and, if you quote experts, should make your press release stand out as credible.