press release pictures electronic press release

However, a well-timed press release on the picture put this little book of….umm…whatever…right into the limelight.  This caused the book sales to skyrocket and even had Rob Gronkowski himself do a fake TV trailer for a “Gronking to Remember” movie with HBO’s Funny Or Die.  (Not shown here because it’s pretty inappropriate – I’ve got standards.)
  Maintaining a digital presence is extremely important. In fact, nearly 8 out of 10 of people research a company online before visiting a small business or making a purchase with them. Today, customers demand frequent communication in order to take action. They expect brands to be present across multiple mediums — search, social media, content […]
BBCF to fund arts organizations across Alabama’s Black Belt. Application materials now available and schedule for six grants writing workshops announced. – March 03, 2018 – The Black Belt Community Foundation
WASHINGTON — On Thursday, Free Press filed a petition for review in U.S. Court of Appeals for the D.C. Circuit to challenge the Federal Communications Commission’s recent repeal of Net Neutrality protections.
My strategy was to present FreightCenter as an exciting place to work where there are many opportunities to grow. Right away, I supported this claim in my lead when I said FreightCenter will announce “a major overhaul of its company positioning and brand.” This statement was purposely used to create curiosity so the reader would continue reading. When writing a release, it’s very important to catch the reader’s attention in your lead. Do this by providing the most important information in a way that will compel the reader to read on. To further support my claim and satisfy the reader’s curiosity, I included a quote from our COO Doug Walls in the third paragraph. The quote should answer any questions the reader might have.
Write an announcement about your business – a new product launch, current promotion etc. and share your message fast and easily. Our intelligent text optimization tools help you to get the most out of your content. They guide you to optimize your text with important keywords,a well structured copy and impactful links for better search visibility and to lead more traffic to your site.
Selikoff also warns against using a canned quote talking about how great your company is. Use a quote that provides some insight instead. It’s also helpful to know some publications’ standards on using quotes from a release. While blogs and very small publications will often use information directly from a release, and re-use quotes you include in the release in their story, major publications most often will not.
The truth is that many of the authors who do this didn’t get featured on the ABC or Fox that we know.  Their book press release showed up on obscure sub-affiliates of these major websites, like NBC Milwaukee or something like that.  It’s still NBC, right?  But not the one you immediately think of…sneaky sneaky.
Contact information for the person handling press for the release in the band or at the label (labels should especially consider having their label logo somewhere along the top of the page – ideally in the top right or left-hand corner).
Our most recent press release, which actually went out today, has been picked up by Business Insider and Yahoo. Successful press releases include information that is well written, worth sharing, and provides value to those reading. Craft a catchy title to garner the attention of notable sources and publications. On the other hand, get to the point with your actual press announcement while remaining professional and communicating an effective message. Be sure there are no grammatical issues or spelling errors. Last but not least, always include relevant contact information so you can be reached by potential consumers, partners, representatives, and anybody else interested in the contents of your press release.
Hi Ray, at the bottom of the article you’ll find the original publication date of Oct. 10 2008. We update it every year and people have told us they bookmark it, so we just keep it here and update it. 🙂
Accuracy. Your writing might be wonderful, but if you don’t get the facts right, people won’t believe what you write the next time. Make sure everything you say is true. And spell people’s names correctly — they get upset when you don’t.
We recently used PR Newswire’s services to announce our newly hired Director of Development. Our release was picked up by over 100 online publications. Their services and website are user-friendly, and we were truly impressed by the results. It was definitely worth the investment!
Proper keyword research and selection is important to optimizing a press release for SEO. Your press release should have at least one keyword target. At the same time do NOT stuff your press release with keywords. Googlebots will penalize you for this. Some important things to keep in mind while doing keyword research:
This list was very helpful, and we will certainly be using this information. However I wanted to ask how should we build up more hype for our upcoming Kickstarter? We are two kids without a lot of money, and without too many connections. We have a website, http://www.boldedesign.com (feel free to check it out and let us know your opinion). However, we can only get so much traffic by pooling from our connections.
Immediately following your grabber, compel readers to continue on with an engaging game description. Be sure to weave in core benefits, as well as what makes your game unique. Here is a great press release example of a strong game description.
Just below your last information paragraph includes a short, positive statement about your company. This is known as the boilerplate portion and is a canned promotional sound bite that often contains a website address, length or scope of business, a slogan, etc.
Recall the saying from growing up: “If you don’t have anything nice to say don’t say anything at all.” Keep this in mind for press releases as well — “If you don’t have anything newsworthy to say, don’t write a press release at all.”
Since 2005, we have been rated highly by peers and industry experts. Find out why we are a leading online press release distribution provider. We can help share your stories and news online. Ranked for our ‘best in value’ approach, we continue to expand our offerings to help you get the results you are looking for.
Remember, you’re trying appeal to a journalist, so you don’t need to plug your company right away. The headline can serve to set up the big picture story into which you can weave your business later on. It should be centered, with a size 14 font and bolded.
Content is more than just text. Its visual and a picture is worth a thousand words. Help convey your story with images, photos and video. Premium submissions allow you to include a variety of content to strengthen your image, brand and news.
We have used the Mequoda Method to create a 21st century magazine experience that includes print, online and tablet editions. This fully integrated system allows us to reach our audience on a global basis, in real time.
If you want to get news coverage for your business, eReleases has the best track record of generating real interest among reporters that leads to stories and mentions in articles. Their website is full of recent testimonials from companies that have used their service and were able to generate meaningful media coverage as a result.
It was always great working with eReleases. They constantly run specials rewarding companies that use them often. Their staff is always great to work with, helpful and very knowledgeable. I have worked with lots of PR distribution companies and eReleases is by far my favorite.
Most people working in PR and marketing have written a press release or two.  And while writing press releases may be familiar territory for many, knowing how to make them effective—from writing to sending, and everything in between—can still be a little baffling.
Press releases should always be written according to the comprehensive, and cohesive, market communication strategy already in place — which is based on an in-depth analysis (demographics, psychographics, and sociographics) of your target audience — and framed to help reporters convince their editors of your topic’s newsworthiness.
The good news is that there are plenty of high-quality websites you can use to submit your press releases to for maximum exposure for your business, and all of them do a good job of raising awareness about companies.
As the Internet has assumed growing prominence in the news cycle, press release writing styles have necessarily evolved.[4] Editors of online newsletters, for instance, often lack the staff to convert traditional press release prose into more readable, print-ready copy.[5]
Press releases are a valuable, time-tested tool that can be used to generate earned media coverage, increase sales and spread your company’s message – but only if you’re strategic about everything from story identification and development to messaging and pitching. For the best results, avoid relying too much on shiny press release distribution services that are unlikely to deliver the ROI and media coverage that you’re looking for.
You can also hire an agency that has access to a media database – we use Meltwater for this, but Cision is also a good option and there are several others. You can gain access to these databases yourself, but it’s very costly (around $20k/year). When you go with an agency, you’re splitting that cost among other clients – and some agencies will pull you a media list for a fee, and let you handle the outreach. Contact us if you’d like to learn more!
BriefingWire.com lets you setup multiple Business Profiles which is great for client submissions. In fact, the company profile page provides a dofollow link, even before you submit your first release!

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