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Although learning how to write a press release for a product can seem difficult, it’s a critical skill for any company, and following these tips will help you learn to do it in your business. From crafting the hook to optimizing your press release for SEO, there are dozens of little things that can spell the difference between success and failure for your press releases. Happy writing!
And television stations are a different story entirely. If you’re trying to get air time for an event, send out your press release to your local TV stations at least two days beforehand. Since news varies from day-to-day, a car crash can prevent stations from covering your event. But your chances are even lower if they receive your press release the same day.
For huge, FORTUNE 500-style companies looking to build relationships with shareholders and investors, a service such as Business Wire makes the most sense. And for companies that are really looking for a total software solution that includes press release distribution as part of a broader set of marketing and communication activities, then an offering like CISION is a good choice.
Advance notice helps too. If you have an event you are trying to get covered, waiting to send notice until editors are rushing out of the door on Friday evening could lead to a missed opportunity for media exposure. Editors will have to scramble to fit it into their story budgets for the weekend, leaving a bad taste in their mouth about your company.
Give journalists some time to craft a story around your press release by sending it to them — under embargo — the day before it officially goes live. (FYI under embargo just means they aren’t allowed to share the information in the press release until the time you specify.)
So this is a double-edged sword. What you really want is for journalists to see your story and cover it in their own unique way (ie, original content they create on their own). If you can also become a valuable source of unique info in your industry, that’s your bigger win. Kari touched on that well as part of this article.
Not too long ago, I used another press release company and was “somewhat” satisfied with the results how it was my first dealing with a press release company), but you guys knocked the ball COMPLETELY out of the park.
Lasershootingrobots.com, the leading manufacturer of luxury hand-made laser shooting robots in North America today announced it would be expanding to Europe. The company, which prides itself on crafting unique one-of-a-kind laser shooting robots for residential and commercial projects, will tie up with Chuck Norris Metal Workers (CNMW) to manufacture and ship its products to Europe.
This is the about us section where you provide background on your organization. It should be included following the body of every press release. The language used here can be the same in every release. Don’t forget to link to your company homepage to drive readers back and provide more information.
Free-Press-Release.com is a service that helps clients gain viral exposure. The site has more than 800,000 registered users, is responsible for more than two million online press releases, and works with over 7,000 partner websites.
Reasonable efforts have been made to present accurate information, however all info is presented without warranty. Review AdvisoryHQ’s Terms for details. Also review each firm’s site for the most updated data, rates and info.
Advanced Circuits, North America’s third largest printed circuit board (PCB) manufacturer, has released version 4.0 of PCB Artist®. The free design software offers many features and functionality found in paid PCB design packages without the price tag. PCB Artist® includes advanced layout capabilities,… – March 04, 2018 – Advanced Circuits
News agencies can be corporations that sell news (e.g., Press Association, Thomson Reuters and United Press International). Other agencies work cooperatively with large media companies, generating their news centrally and sharing local news stories the major news agencies may choose to pick up and redistribute (i.e., Associated Press (AP), Agence France-Presse (AFP) or American Press Agency (APA)) and Indian Press Agency PTI.

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