press release outline startup press release

Don’t be tempted to include background information about your company in the opening paragraph. This – along with any other additional information – can always be included in a notes to editors section at the end (it’s fine to run over to a second page for this).
Final Thoughts: The site promises the moon, but it will cost you a ticket there. For $299 they guarantee placement of press release on at least 75 online PR media sites. Small to medium size businesses would do well to consider the cost versus the price for submission. Those who can’t afford PRNewswire can definitely go for eReleases.
What makes a good story? Anything that could interest or affect your classmates, teachers, school or family will make a good story. For example, science topics like the strange worlds of the planets and how the weather works … school activities such as fund-raisers, what goes on in music classes, and the importance of safety patrols … after-school activities … a review of a book you enjoyed … or how middle school will be different from fourth grade all could make good newspaper stories. Be curious. Ask yourself, What would I like to know more about? — then write a story about it.
Research. Use encyclopedias, dictionaries, almanacs and other reference materials to get the facts you need. More and more reporters are doing their research on the Internet. Research includes interviewing people — such as a professor or doctor or coach — who know the facts. And your research may be just your own observation of an event: for example, reporting on the visit of a policeman and his dog to your class.
Ideally, quotes will be from key stakeholders in your company including your executive team, project leads, or those directly impacted by your announcement. Quoting key figures and authorities underlines the importance of your development. The chosen quote should shape your narrative and emphasize the core of the announcement. Don’t ask everyone in your office for a comment or feel compelled to quote all 25 people included in the acquisition — pick one or two critical spokespeople and focus the quotes around their unique perspective. 
First and foremost, please make sure your press release is a true press release and announces something new. Your press release title must be an announcement (examples: new development, new product launch, new service, new hire, new partnership, new award, new event, new deal, new campaign, new promotion etc., among others). Also, the title is recommended to contain the company name that makes the announcement. Anything found not among the lines above will not be picked up by our editors for distribution via EPR Network and publishing on express-press-release.net in particular.
I drafted this press release on the first-ever senior friendly TV put out by TV EARS. The timing was ideal since it was leading up to the Consumer Electronic Show (CES). This release was published on numerous sites and also resulted in feature stories and live interviews at CES with national media outlets. There are a few tips from this particular release.
Unless the journalist has voluntarily agreed to honor the embargo in advance, usually via a legally binding non-disclosure agreement, the journalist is under no obligation to it. However, even in the absence of any obligation, news organizations generally do not break the embargo for sources that they wish to cultivate. If they do, then the agency or client that sent the release may blacklist them.
Including quotes from people in your company can be helpful for journalists (and on regional or trade publications are often used, word for word). A common beginner’s mistake is to use quotes to provide information, for example, last year, we employed 100 staff in 12 different countries and turned over £5m.
Adoption of the Mequoda Method has produced three benefits for us. First, we are seeing sustained growth in subscription revenue. Second, we monetized a content archive with two decades of news and information. Three, our new customers have immediate access to the content they seek.
The list of free pr sites is GREAT – I thought I’d done most of the ones that are out there that get ranked in Google, but you had some additional ones that I used after reading this – and they were easy. OpenPR.com and Newsvine. Both seem to be solid and reputable, I’ll be curious to see if we show up in Google after using them!
Want to get the word out about your crowdfunding campaign with a press release? Check out some of the free and paid press release services below. For more information on creating a press release, check out Ways to Improve the Visibility of Your Press Release and Tools You Can Use to Find Bloggers in Your Niche. 
If you need me, I’ll be over here trying not to be offended by the dinosaur comment (I’m only in my mid-to-late 27s!). Advertising has value, but it’s only as good as the targeting, messaging and product itself – the same is also true of PR. Ideally, the business has a mix of both.
Subheads are remarkably useful tools, yet usually overlooked by press release writers. Basically, the press release subhead gives you the opportunity to flesh out your angle and further hook the reporter, without stepping on the drama of the press release headline.
Immediately following your grabber, compel readers to continue on with an engaging game description. Be sure to weave in core benefits, as well as what makes your game unique. Here is a great press release example of a strong game description.
As we uploaded each release, we looked for ease of use, additional complementary services, paid-for upgrades and whether registration was required to use the service. Each release was amended slightly so that we could identify if it were covered by other sites we would be able to identify which source they had got it from.
So if your story is about the the launch of the first financial planning consultancy for women, say exactly that. Women cash in on financial planning might sound like a better headline, but may mean nothing to a busy journalist scanning their inbox.
Advance notice helps too. If you have an event you are trying to get covered, waiting to send notice until editors are rushing out of the door on Friday evening could lead to a missed opportunity for media exposure. Editors will have to scramble to fit it into their story budgets for the weekend, leaving a bad taste in their mouth about your company.
For something to be newsworthy, it must be something that audiences outside of your internal organization will care about; something that has significance to a reporter and their readers, viewers, or listeners, or to other external stakeholders (potential investors, etc).
PR.com is a leader in paid and free press release distribution. To reach journalists, increase online visibility, and attract new customers, submit via our global online news and press release distribution service to top search engines, thousands of websites, social media, blogger networks, as well as via print, broadcast, radio, mobile channels, and more.
Ensure Your Kickstarter Has Everything Writers Want to See Because many games-to-be promoted on Kickstarter have not come to fruition with what they promised, writers are cautious about which Kickstarters they cover. To increase your chances of coverage, you must now, more than ever, show proof of progress and the ability to deliver. This of course includes an excellent video and other page assets, but many writers want to see a playable demo. (On your Kickstarter page, you reference a playable pre-alpha. Any chance you could derive a playable demo from something like that and make it available to the Kickstarter audience/press? It may help).
Professional public relations writers who represent prominent clients (Apple, Inc., IBM, Ford., etc.) use the popular wire services (like BusinessWire) strictly to generate (credible) publicity and not necessarily for SEO purposes. They use these costly services to distribute their press releases to well-know media outlets (USA Today, Reuters, Associated Press, Wired magazine, etc.).
First, plan on using an email address on an actual domain. A few sites don’t allow free email addresses (like Gmail, Yahoo, or Hotmail), so it’s good practice to use a standard email address for every site. I use “info@mikemunter.com” for all my press release testing and submissions.
For companies looking to get mentioned in articles and stories being created by journalists, this can be a useful resource. But be forewarned: HARO is not about blasting out your press release to hundreds of media sources at one time. Rather, HARO is about becoming part of a comprehensive database of sources.
Hi Tammy, many devs use presskit() as a way to give the press access to media. This free template allows you to both display your media on your website (so press can read/view without downloading), and provides links to download the zip files. You can get the template here.
You can use a press release distribution service to deliver your press release to all appropriate channels. If you’ve done your research, you can also approach freelance writers and newsrooms directly. Often the most effective method is the combination of these two.
Paying for news distribution is valued by corporations and usually proves to be beneficial. Corporate clients like to see lots of pick-up coverage and paid news distribution scores with the full court press time and time again. However, if you are doing a news release regarding a court a number of the paid news outlets will not print your news release. Also, when you are promoting entertainment – shows, performances, events – you want to focus on your core audience. The broadside approach of PND can miss the mark and the consumer you wanted to reach, gets by you.
Deal with actual facts –– events, products, services, people, targets, goals, plans, projects. Try to provide maximum use of concrete facts. This is news. A simple method for writing an effective press release is to make a list of following clarifications: Who, what, when, where, why, and how.
One tool, but certainly not the only one, is a press release. Keep in mind that most entertainment and music writers, even those in mid-sized markets are inundated with press releases on an hourly basis, so the window of opportunity here is very small.