press release media contact ap style for press releases

Our analysis of a distribution’s customer support covers various elements of communication across web, phone, and social media channels for individuals which would want to contact the distributor of the releases. We analyze their ability to communicate quickly and effectively with audiences including those submitting news releases, those publishing the news releases, and those which may be inquiring about the particular details of a release.
WASHINGTON — On Tuesday, the Senate voted to move forward with legislation to renew Section 702 of the Foreign Intelligence Surveillance Act, which authorizes an extensive program of government spying on people in the United States without a warrant.
While content, like blogs, may allow for plenty of creativity in style and structure, the same isn’t true when writing a press release. Paid and free press releases all should follow a set format which includes the headline, intro, essentials of the story, quotes, and then a brief ending.
Articles should be as up-beat and positive as possible. Avoid phrases like following the resignation of the previous chairman or after a period of inactivity. A journalist could decide to investigate those matters instead of reporting what is in the press release and—–even if the circumstances were completely innocuous, for instance if the chairman had resigned due to ill health—–the resulting copy might not be to your liking.
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Put all your thought and energy into those first lines – including the email subject line. Think about it as writing a news article with a grabbing headline and a sub-heading. If it’s good enough, the journalist may use it and this will increase your chances of getting through. Who wouldn’t want to have their work cut out for them?
When it comes to content, sometimes old school can be a good thing (namely, when it comes to old school rap or Throwback Thursday on Instagram). But when it comes to your company’s public relations strategy, being old school isn’t advantageous for your business or your brand. 
Hey Emmy, thanks a lot for this template! Right now, I’m writing a pre-launch press-release for my upcoming game Arcanox: Cards vs. Castles. I wanted to let you know, that the link to the AP Style Guidelines is not working anymore. Best regards, Christian
A press release should consist of three to six paragraphs where you provide all the relevant facts and information a reporter should use to write a story. The most important information should be listed first, with the least important information appearing in the final paragraph. Each paragraph should consist of three to six sentences written in the third person. You should maintain an objective tone and avoid hype. The average press release consists of 500 words or less. This press release template consists of xxx words.
Here are a handful of other free distribution sites that you can use for SEO purposes. My preference is to use sites with a Page Rank of 4 and above, and I don’t usually bother with PageRank 3 and below sites due to time constraints. Your situation may be different.
The benefit of press releases for SEO is controversial; there are pros and cons to using them as part of your strategy. The influx of natural links from many authoritative sources is indisputably helpful for SEO. When many high-quality news outlets publish your press release, this sends signals of trust to Google. Furthermore, these added links help to diversify your backlink profile and establish brand credibility. Press releases allow you to reap the benefits of the broad readership of these major news outlets, providing brand exposure and referral traffic. It’s important to note that links from media placements are the KPI of a press release, not traffic or conversions.
So let’s take a look at some of the best press release submission sites for distribution. We will be looking at each site with a critical eye and careful scrutiny. General parameters will include pricing, transparency, guaranteed placements, user friendliness, navigation, and if there are any extra features like analytics to help follow a release once submitted. Many of the sites will require a login to continue or access information. This is something the blog does not do as part of the review of each site. You will be responsible for creating accounts for yourself should you choose to use a particular site. It is a hope this blog will drive decisions on signing in and getting more information and thereby save you time, energy and most importantly, precious money.
To make things easier for bloggers and arts editors, make sure you have your social media assets available for easy re-use. You can prepare images that share nicely on social media or even offer a few pre-made shares for Facebook and Twitter and link to these from your press release.
Additionally, with a free PR account from PRLog, users have the ability to see the search phrases that are most commonly associated with their free press release, which will help them more efficiently create future press releases for SEO purposes.
Another, slightly off topic: this wasn’t a press release, but someone responding to a HARO query about AI, who pitched me on an idea called “augmented eternity” from her client. That turned into this story.
We could not be more pleased with the recent distribution of our press release via iReach. The reach, combined with timing, made our product, Facebook AETracker, receive fantastic coverage throughout the web. We were overwhelmed by the leads — which we cannot complain about! This one ranks among the best marketing dollars we spent ever when it comes to ROI.
Hello Dominic. Thank you for the comment. When you email any writer, editor, reviewer, etc., your email should ALWAYS be tailored to that person and the readership of the publication that he/she writes for–as you mention in your note. It should be personalized to the individual you are writing to and explain why that person’s readership will love your game (i.e., your tailored pitch). As for your press release, it can be copied and pasted below your main email, or you could post it on an online press kit and link to it from your email. In this online press kit you could also include your screenshots, trailer video, etc.
You need to create an account to submit any releases, so this can be good or bad. In order to distribute press releases via Business Wire, you will have to first become its member. You can do so by downloading its membership form, fill it out, submit to your nearest bureau, and wait for their approval. This is a major strike against using this site, as there’s no guarantee that they will accept your application.
In the next paragraph, include a biography about the speaker or group that is coming to campus. This may begin with a short description of the person’s job and additional title information, and about the company/organization they are with. If your event is a performance, also would be appropriate to include a description here.
Criteria: When developing this list, I looked at several variables, such as: Alexa ranking, Page Rank, credibility indicators, and style. Sites that didn’t make the rank included: simple blogs, industry specific, dead sites (no recent press releases), and sites with broken navigation or ordering systems.
Thanks to the rise of free press release distribution platforms and free PR distribution sites, it’s now possible to get your content to a very extensive network all over the world, with minimal investments of time or money.
Unmute @fpressrelease Mute @fpressrelease Follow Follow @fpressrelease Following Following @fpressrelease Unfollow Unfollow @fpressrelease Blocked Blocked @fpressrelease Unblock Unblock @fpressrelease Pending Pending follow request from @fpressrelease Cancel Cancel your follow request to @fpressrelease
Through eReleases, press releases will also receive permanent storage in PR Newswire for Journalists. This searchable newsroom is a valuable research tool to more than 90,000 registered journalists, writers, and reporters.
After traveling and researching Sephardic history in Spain, Portugal, Peru, and Mexico, all seats of the Inquisition, I’m compelled to share a story about people who were chased around the world for almost 400 years because of what they believed.
After hosting The Bootsy Collins Players Ball Hi-On-Heels House Party and Video Shoot, deemed one of the flyest Hollywood affairs on Grammy Night, Kevin Rouse and his Rouse House Entertainment have announced a 2018-line up of events designed to keep…
Use appropriate keywords in the headline and body of your release, but don’t overstuff. Remember, search engines are known to change the rules when it comes to using keywords, so make sure you follow the most current engine guidelines.
There are many new sites for press release submissions you listed there. I also have a good press release submission site that accepts free press releases. It would be grate if you can include it on this list too. http://www.prsubmissionsite.com
The remainder of the body paragraphs serve to complete the story you have introduced in the headline and 1st body paragraph. Be sure to write in a journalistic style so that media outlets can use your text as-is. Use short paragraphs (2-4 sentences), and feel free to include statistics, hyperlinks, media content and quotes.
The idea behind this press release and why it’s effective is it was written to promote our commitment to creating products that use natural ingredients while showing our support for reputable non-profit organizations, like The Arbor Day Foundation, that give back to the community and help our planet. This press release reinforces our commitment to being green, shows philanthropic support, and creates good will with our new and existing customers.