press release marketing strategy press release sample

As the Internet has assumed growing prominence in the news cycle, press release writing styles have necessarily evolved.[4] Editors of online newsletters, for instance, often lack the staff to convert traditional press release prose into more readable, print-ready copy.[5]
In the body of the email, explain what is happening, when and where, who is involved, how it’s done and why it’s newsworthy. Make sure to offer all necessary information – including important dates, names, and locations.
Even as consumers become more in love with their phones, there is a growing annoyance with distracted behaviors that people exhibit while they are using their phones. A full 50% of users have tripped or walked into something or someone while using their cell phone. Another 19% have admitted to dropping their phone in the toilet.
It’s simple. A press release is a one to two page document used to call attention to your company and its products/services. They are written in very formulaic ways, and with good reason. Hundreds, if not thousands, of these press releases come onto the scene every day. If they all took different formats, it would be a nightmare for the press to handle.
From reaching media and industry influencers to driving search visibility and sales, there are so many things a press release can achieve for today’s PR marketing pros. However, with all of the focus on storytelling and distribution (both very important things), it can be easy to forget other press release must-dos.
The benefit of press releases for SEO is controversial; there are pros and cons to using them as part of your strategy. The influx of natural links from many authoritative sources is indisputably helpful for SEO. When many high-quality news outlets publish your press release, this sends signals of trust to Google. Furthermore, these added links help to diversify your backlink profile and establish brand credibility. Press releases allow you to reap the benefits of the broad readership of these major news outlets, providing brand exposure and referral traffic. It’s important to note that links from media placements are the KPI of a press release, not traffic or conversions.
Offer details here that strengthen your narrative, like creative or noteworthy ways your company developed the project or announcement at hand. Or, when applicable, comment on future implications of your announcement. 
Thank you so much for this easy template for a press release! I have been trying to find one that made sense for me to send out since I’m a cookbook author and this one was perfect. Off to send it to some local food magazines!
The short of the long (many great points mentioned in this article) is that make sure you are looking to distribute a press release for the right reasons and not to try and gain the system. When you do it properly, you can certainly earn excellent rewards.
The results speak for themselves–near 100% occupancy in the hotel in October. It was picked up in Historic Hotels of America “Haunted Historic Hotels” release and also sent out nationwide to radio, TV, and newspapers. We have had very good luck over the past 10 years of having our annual ghostly story picked up and run all over the world. I have done radio interviews with stations from England, Ireland, Canada, Australia, New Zealand and from all across the 50 states.
SEO expert Jeremy Levey, now with Mars Med Supply, recalls when he worked at CardCash.com and the company signed up for a 12-month unlimited press release plan in 2013. “We sent many press releases with a decent amount of links and got little SEO boost from it. We actually saw the drop in effectiveness over the course of 2013 and we just dropped it towards the end,” he told online marketing agency Local Fame.
Beyond that, all words in your headline should be in Title Case, meaning that all the words in your headline should have capitalization except for prepositions and words that are shorter than 4 letters. You can see an example of this in the headline above.
STEM Darlings is a new digital magazine that features profiles of women in STEM Fields, women in history who have made an impact and contribution in science, technology, engineering, and math, activity pages, STEM toy recommendations, and STEM learning resources at low or no cost. – March 04, 2018 – Samantha Gregory Media, LLC.
http://www.afly.com Reach the desks of 1,007 news editors for free. AFly allows you to take your story and submit it to a carefully screened list of major national editors. These editors receive your release and consider it for upcoming features they are writing. Your story may also be posted online at major news outlets.
The key to keeping your PR strategy new school is forgetting preconceived notions of what public relations is and instead focusing on creating highly remarkable content. Traditional press releases can still be really valuable when executed well, so instead of ditching releases as a tactic, give them a modern makeover to make them more useful for your marketing. 
Press releases over the years have generally followed a standard format, including the same basic pieces of important information. And despite other changes to best practices, every press release still must include the following:
Using UVC light, Agent J is able to eradicate even hard to kill germs like Staph, MRSA, EGLE, and more. In addition, the Agent J robot does this without the use of chemicals. The robot’s patented KillemDead 2000 technology senses the room’s dimensions and then delivers the exact amount of UVC rays needed to eradicate the infecting germs in the operating room. Once the cycle is completed, the staff is alerted by way of text that the room has been completely disinfected.
However, depending on the news you’re distributing, you will get weirdos who will call the number listed on the press release and A) try to sell you something, or B) try to convince you of a conspiracy theory – this actually happened to me a few years ago, and if you’re curious the conspiracy theory involved chemtrails.
PR Newswire:  The PR Newswire iReach service does not include wire distribution. In order to have the ability to distribute your press release via the newswire network, you must be a member ($195/year).PR Newswire is the only service we reviewed to broadcast the image from your press release in Times Square. This unique feature isn’t likely to generate the same kind of media attention or online exposure that submitting your press release to newswires will, but you could capture an image of the broadcast for use in future promotional materials.
These fancy PR tools give us access to every reporter, producer and editor at every media outlet you can imagine, as well as thousands that you can’t. They also allow us to track the ad value of each piece of media coverage, and let us know when media coverage goes live, including client mentions on TV. In short, if you can afford to hire a PR agency to manage your press release (or ongoing PR needs), you’ll find immense and immediate value in the tools they have at their disposal. That said, it’s still possible to DIY and get results.
Avoid hyperbole or cliche here. You want to convey solidly what your book is about and what it contains. Try and make the language punchy and descriptive. It should be easily understandable without being too dry and generic.
In order to do that, you’ll first have to come up with a story. It may be that you’re releasing a quirky product, sponsoring a charity event or have discovered some intriguing market insights. Either way, it’s got to be interesting, and it’s got to be genuine. That’s the easy part. The tricky bit is convincing journalists that it’s worth publishing.
At what points in development should I be sending a press release? Are screenshots enough with a first announcement or should there always be something more? Also is it different for mobile development than pc development?
Note NoFollow tags. NoFollow tags are inserted into website code to stop the search engine spiders from following the links. If the spiders can’t follow the links in your press release, there is little benefit.
Please click here “AdvisoryHQ’s Ranking Methodologies” for a detailed review of AdvisoryHQ’s selection methodologies for ranking top-rated credit cards, financial accounts, firms, products, and services.
Although targeting is important and you should research every reporter you pitch, at the end of the day pitching is largely a numbers game. If your list of journalists to pitch your release to is only 3 lines long and you haven’t built a relationship with any of them yet, you’re unlikely to get any traction unless your news is truly spectacular. Typically, we pitch 20-100 journalists that we research in advance and reach out to individually (NOT in a mass email pitch to everyone at once).
Thank you so much for the information I’ve been searching for much time. It’s such an incredible thing that anybody can feel himself a journalist or even become one. You know, I had a situation a couple of years ago when i was trying to share some information and i used http://prnews.io/pressroom/world/ for it. After getting some comments i started to think about how can I improve my content. So now I’m happy about what I do. Share your information to the World and become who you wanna be!
Your press release is then posted online and added to an email digest that gets sent to reporters…along with all the other press releases in your industry that were distributed that day. I asked Dan Tynan, former editor of Yahoo! Tech and current reporter for The Guardian, if he ever scrolled through these press release digests.
Sources: http://www.shiftcomm.com/blog/the-worst-times-and-days-for-press-releases/ https://prinyourpajamas.com/when-to-send-your-press-release/ http://www.ereleases.com/pr-fuel/whats-the-best-time-to-publish-a-press-release/ https://www.prnewswire.com/blog/the-best-times-to-send-a-press-release-globally-12563.html
If you’re writing your press release correctly, it should read as though it’s a news article itself. There should be quotes that can be pulled out of context and still convey the right message, from both the company and a customer/user/other person getting benefit from the news you’re announcing. Often, reporters will copy/paste these quotes into their coverage – or even copy/paste entire sections of your release (you’d be surprised how many major media outlets do this).
Hi, my game is in the early stages of code development but much of the art assets are already complete. I was just wondering, is it too early for me to make a press release? Should I wait until I have more of the code done?
A common oversight that can render a press release ineffectual is a lack of contact information for reporters to follow up with. Whether you or someone else at the company is the point of contact, don’t forget to include an email address and phone number on the release (preferably at the top of the page).

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