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Below, please find a detailed review of each press release site on our list of top free press release websites. We have highlighted some of the factors that allowed these free press release services to score so high in our selection ranking.
This could be something controversial, something interesting, or something emotionally engaging. Avoid at all costs something bland, vanilla or dry. It’s better to leave this out entirely if you can’t think of anything relevant.
Rinse and repeat with this. Don’t worry about trying to get social traffic back to your website. Rather, focus on branding and creating viable credibility and increased social signals that ultimately do wonders for your website when all is said and done.
In this press release distribution article, we’ll provide an overview of the best press release companies, including paid and free press release websites. We’ll also go over the basics of press release distribution, including specific reasons why using a press release company can significantly boost your visibility online.
Keep in mind, however, that effective distribution services come with a pricetag. However, there are a range of price points. We generally advise clients to decide on a price point based on their releases’ importance. The more newsworthy, the more it may pay to up your spend.
When you send a press release, it’s a good idea to include a short outline of your idea (no more than a paragraph) and where you think it might fit in the publication you’re pitching to. Paste your press release underneath, as a busy journalist may not bother to an open an attachment. Photos can be helpful if they add something to the story, but avoid sending big files that will clog up peoples’ inboxes.
Everyone wants to be in the national news, but don’t discount smaller, local, even weekly newspapers. Why? You already have one of the main things they look for in stories: a local angle. There’s also less PR competition, which makes it easier to pitch the reporter (as long as you have a great story!) You have a greater chance of a bigger story, and of the journalist including a photo (which makes it easier to catch the eyes of readers).
As the internet has gained prevalence the way journalists like to be approached has also changed. A format suggested by Kristen Nicole, a former Mashable writer who is now the Senior Managing Editor of is sending one sentence as to why this story works for my publication, and 5 bullet points for context. Kristen also recommends pitching writers directly over pitching editors saying:
24-7 Press Release Newswire and distribution service, supports businesses in building brand awareness, increasing visibility on the web and enhancing exposure through social media. 24-7 Press Release helps client’s disseminate their news to online media, print media, journalists and bloggers while also making their press release available for pickup by search engines.
This online press release website can really help to explode your exposure and profits. At Free Press Release you have the ability to send out a free press release with a large variety of custom fonts that help you to create a more looking message. One of the best features on the website is that for only $1 you can insert up to three unique images in your press release. This gives your press release a more professional feel and helps connect readers to your brand. Sprinkle in a press release with images every other week and you are spending next to nothing to take your advertising efforts to the next level.
When composing your press release, collaborate with team members and other writers you trust. Ask for feedback. Send test emails with different subject lines to ask your team to rate how they responded to reading them. It’s also good to have someone other than yourself to proofread the final version.
Don’t overwhelm your reader with too much information. So, exactly how long should a press release be? The sweet spot is right around a page — two tops. Any more, and you’d be wasting space. This isn’t an essay or novella — your goal should be to relay enough of the relevant details for a journalist to make it his or her own.
Wow. This is a powerful resource. I read and re-read and then made points and downloaded the copy for future use. Simply put this is a very well written article about Press Releases and has given me a lot of ideas. Thank you!
Here, you can find background descriptions of local businesses, detailed service listings, and articles on an array of consumer topics, creating a valuable repository for all types of free press releases.
One small downside we noted when reviewing their free trial for press release distribution is that the trial is mainly meant as a way to see how their submission interface works; the release is posted only on their site and is not guaranteed to post due to the high volume of submissions.
Bad publicity could be due to anything such as an industrial accident, a racist statement, a product recall or anything else. A defensive press release is required to resolve such issues and clear the misunderstanding from the minds of the consumer. In this type of press release, the language and tone is different. The tactical language ensures you put a good spin on the bad news to make it uplifting.
Clare Freeman outlines how she writes a great press release, and uses media relationships, to get her startups international coverage in publications like The New York Times magazine and Condé Nast Traveler (2014)
6) Improve your website’s Page Rank. A press release that keeps building diverse backlinks will improve your PageRank. The higher your website’s page rank, the more frequent it will appear in search engine results.
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Give one or more of these online press release websites a free run and see how your sales are affected. With many providing access to social media channels, your sure to get the maximum exposure to your business at virtually no cost but your time.
Timing is crucial when disseminating press releases to a large audience. You need to think logically about when the audience you’re targeting, whether it be reporters or readers, will be inundated with news and avoid that time period. Often, whatever hour of the day I see fit for the subject matter and industry that we are distributing a release on, I’ll send it at the 6th minute of the hour. For example, distributing a release on the wire at 1:06 pm will face far less competition than if you send it at 1:00 pm with all of the other releases that are circulating.
When thinking about the audience, consider what knowledge they have about your company and product, and the type of language they will understand. The language used to describe production processes, for example, might be relevant for a specialist engineering audience, but not for the general public.
Thanks to the rise of free press release distribution platforms and free PR distribution sites, it’s now possible to get your content to a very extensive network all over the world, with minimal investments of time or money.
Use action verbs, clear, understandable language, and keep your headline simple and short — fortune (and search engines) reward the brief, so keep your title to one line to clearly focus people’s attention on your topline message.