press release from science journals press release book

Make sure your press release is formatted properly. Google press release format to learn how. Our PR editors will have your press release formatted properly for you if one of our paid PR distribution packages is used.
FIRST PARAGRAPH: This 3-4 sentence paragraph should include who (the authors), what (the main finding), when (journal and date of publication), and why (relevance). Again, use the active voice and avoid scientific jargon. The first paragraph should be a stand-alone snapshot of the research.
PRLog does not publish immediately, usually takes a couple days. They have published every release I’ve submitted – knock on wood -and have always sent a follow-up email notifying me that my release is live.
If you were going to write a press release about your new product, it needs to be newsworthy. In other words, nobody wants to read a press release that just says, “Hey, we made a thing!” Instead, arrange your press release so that it includes the most unique benefits of your new product.
Journalists are generally taught to get as many of the five Ws (who, what, where, why and when) in the opening line of news stories, so if you want examples of great first lines for press releases, look no further than your daily newspaper.
Update: if you’re interested in our thoughts on paid-for news wire sites, check out our mini-review of paid-for press release distribution services, alternatively read our survey about how and why journalists use press release distribution services.
Use human language — in other words, skip the hype. Avoid stuffing your title with keywords, slang, idioms, or industry jargon. Use simple, every-day language. Search engines favor such human-sounding headlines over exaggeration or word-play.
Regardless of the package you choose from Free-Press-Release.com, including the free press releases, you’ll receive the advantages that come with visibility through indexing on the main search engines.
Include the company name in the headline, any subhead, and in the body of the first paragraph for better visibility via search engines and for news professionals and other readers. If you’re mailing a hard copy, you may put it on company letterhead.
Tweet It. If I’ve setup the client’s Twitter account in PRLog, the release automatically is Tweeted as it goes live. Most likely, we’ve got Twitter set to auto-update Facebook, so it gets mentioned there as well. This step helps with indexing the release.
We have created and collected the best press release templates so you can research and find out how to format them correctly when manually sending them out. Please see below for ‘Press Release Templates’ which are free to download and use.
Timing is crucial when disseminating press releases to a large audience. You need to think logically about when the audience you’re targeting, whether it be reporters or readers, will be inundated with news and avoid that time period. Often, whatever hour of the day I see fit for the subject matter and industry that we are distributing a release on, I’ll send it at the 6th minute of the hour. For example, distributing a release on the wire at 1:06 pm will face far less competition than if you send it at 1:00 pm with all of the other releases that are circulating.
Press release services distribute your press releases to journalists and reporters, thereby increasing their exposure and the likelihood that they’ll be published. We looked at the most popular options and rising stars and decided to review eReleases, PR Web, and PR Newswire. These companies are the most popular press release distribution services on the market today that are in a price range that small business owners can afford.
Our most recent press release, which actually went out today, has been picked up by Business Insider and Yahoo. Successful press releases include information that is well written, worth sharing, and provides value to those reading. Craft a catchy title to garner the attention of notable sources and publications. On the other hand, get to the point with your actual press announcement while remaining professional and communicating an effective message. Be sure there are no grammatical issues or spelling errors. Last but not least, always include relevant contact information so you can be reached by potential consumers, partners, representatives, and anybody else interested in the contents of your press release.
For online exposure, PR Web boats the largest website distribution with press releases being sent to over 30,000 bloggers and journalists. If you conduct most of your business online or you’re trying to reach an online audience, such as social media influencers, then this may be the more effective option for you.
After the title, use a paragraph or two to describe your company with 5 or 6 lines each. The text must describe your company, its core business and the business policy. Many businesses already have professionally written brochures, presentations, business plans, etc. That introductory text can be put here.
William J. Comcowich founded and served as CEO of CyberAlert LLC, the predecessor of Glean.info. He is currently serving as Interim CEO and member of the Board of Directors. Glean.info provides customized media monitoring, measurement and analytics solutions across all types of traditional and social media.
Get immediate publicity for your business and create online buzz forever. Publish your news articles, press releases and event promotions accross more than 250 free and premium news sites, national & international news outlets, blogs, special interest websites, search engines and social media sites with the PR-Gateway Online Press Release Distribution Service. Your news will get published immediately across multiple websites, blogs and search engines with just one click.
It can be tempting to provide superfluous facts and tidbits about your company or the development of your announcement — we sometimes think a piece of writing is lacking if it isn’t drawn-out and just shy of being a novella. However, a press release needs to be helpful and concise.
PR.com is a leader in paid and free press release distribution. To reach journalists, increase online visibility, and attract new customers, submit via our global online news and press release distribution service to top search engines, thousands of websites, social media, blogger networks, as well as via print, broadcast, radio, mobile channels, and more.
Although the utilization of press release material can save a company time and money, it makes the distributed media boring and similar to the output of other firms. In the digital age, consumers want to get their information instantly and this puts pressure on media companies to output as much material as possible. This often causes them to heavily rely on the use of press releases in order to create their stories.[8]
Use title case. Capitalize the first letter of all words in the headline (with the exception of: “a,” “an,” “the,” or prepositions such as: “of,” “to,” or “from”). The combination of upper and lower case makes it easier to read.
Get the basic structure down. All right, now that got the meat of it together, how do you put it onto paper? Well, for starters, cut it to length. It should be a page long at most, if that. No one’s going to waste time on 5 paragraphs unless you’re covering WWIII. Here’s what you need (some of which we’ve already covered):[3]
Tell the reader how they can get more information and promotional copies (if applicable). That means you should include the email address and phone number of the person in charge of handling press inquiries. Also, include links to the website and the social networking platform used most often by the artist (if applicable). That’s it! Easy, huh?
To do this effectively, you need to deploy a service like Cision to get email addresses and breakdowns of areas of interest, so you can send a release directly to the right person at the local print and broadcast media outlet, in addition to your digital rollout.