press release format for upcoming event examples of great press releases

Thanks for sharing this, Brian. This piece is a great overview and I found it very informative. I also checked out the link you provided and will read some of the ebooks with press release writing tips.
What’s more, press releases are cost effective. If the release results in an article that (for instance) appears to recommend your firm or your product, that article is more likely to drive prospects to contact you than a comparable paid advertisement.
Sources: http://www.shiftcomm.com/blog/the-worst-times-and-days-for-press-releases/ https://prinyourpajamas.com/when-to-send-your-press-release/ http://www.ereleases.com/pr-fuel/whats-the-best-time-to-publish-a-press-release/ https://www.prnewswire.com/blog/the-best-times-to-send-a-press-release-globally-12563.html
I don’t see http://www.pr-inside.com/ on this list. It’s one I use all the time and stories are immediately picked up by Google. I am not so sure that reporters read these releases, but it certainly helps our SEO.
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While writing a good press release is more of an art than a science, there are some tried and true strategies that work. To help your next press release land media coverage, we’ve compiled 40 examples of actual press releases that were able to successfully garner publicity. We’ll take a look at each and provide you with actionable advice to create your own successful news release.
But it should also contain enough concise information that if no one reads further, the opening paragraph could stand on its own. Typically, the opening paragraph offers information about who, what, where, when, why, or how.
I did research on my own before settling on PR NewsChannel (http://www.prnewschannel.com). I found their prices to be fair and the sales person to be very knowledgeable. The prices you have quoted for the others are much lower than what I was quoted. Overall nice and helpful article.
Dateline – CITY, State, Month Day, Year (eReleases) –The opening sentence is the most important element in a press release where you should succinctly summarize what is being announced. The opening paragraph should clearly get the reader’s attention through a strong hook while providing the most important facts. As a best practice, write your press release first then come back and develop the opening paragraph as a summary of the press release. Then compare this new opening paragraph with your initial first paragraph.
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This press release is also very concise. It states the facts right away. Then followed up with value for the audience. We also add a quote from our CEO, which is valuable, and quotes Day Translations’ first employee, who is still with the company today.
Thanks for the great post. This is where many small businesses are missing out. They fail to understand that with a PR release they are losing out on the opportunity to create a web footprint which is capable of generating business from any location around the world.
While there are some positive press releases used to promote positive events such as extension plans or product releases, some occasions ask a brand to come up with a defensive one. Since positive press releases can be threatening to some, they can publish some negative news in retaliation. When it comes to writing a defensive press release, these can be a sharpest weapon to protect and defend a company from bad publicity.
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Our easy to use analytics puts the data at your fingertips. Sort and select specific dates, view locations and open rates in one convenient place. We also provide a detailed PDF report for Premium Submissions.
One thing comes to the mind of any good journalist when they receive a press release: Why would I care? The news in your news release has to be obvious, or else your notice will be on a fast route to the recycle bin.  The first step is figuring out exactly what message you are trying to get across, and how it qualifies as news.
But you have to be patient. Some publications may take several months to publish your press release. And then there are other publications that will print your release in a few days. It all depends on your news and schedule.
In the interest of being thorough, there’s also mononews, a free or low cost press release distribution service for Canada specializing in lifestyle and consumer-oriented news distribution. Sign up and post your release online and a customized list of reporters relevant for your news will receive your release by e-mail.

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