press release format ap style press release writer

Gavin is a staff writer at Fit Small Business, focusing on creating Buyer’s Guides on a variety of small business topics. Gavin has been at the intersection of content management and creation in the digital marketing world for over ten years. As a project and production manager, he led cross-functional teams and owned client relationships in the automotive, fashion, hospitality, and media industries. While working at various entrepreneurial startups, he created content for clients, rethinking their web presence and developing strategies to reposition their brands online. When he’s not writing, Gavin is a marathon runner, proud parent of an Australian Shepherd, and craft beer geek. He lives in Toronto, Canada.
eReleases: eReleases provides wire distribution via the Associated Press. What this means is that your press release will become accessible to more than 30,000 journalists, such as those writing for the New York Times, Washington Post, Chicago Tribune, Los Angeles Times, etc. through the Associated Press’ webfeed.
The second paragraph is what you should feed to every press outlet and reporter: the who, what, when, where and why of your event, announcement or roll out. This is what they’re looking for when they read your release. Between this and the paragraph above, the reporter should now know everything they would need for a small blip piece. Of course, you want more exposure than that, so you provide more detail below.
Sometimes you may want to publish a press release with restrictions as to who can release it and when they can release it.  If your press release is embargoed, your would also include this information just below the release statement.  For example, if you do not want news media or other sources distributing your press release before a certain date, you would use the following format to show the date when the press release may be distributed:
As mentioned and linked to above, if you’re expecting the hundreds of backlinks that press release distribution services provide to rocket your site to the top of SERPs, you might as well be waiting for Godot. Here’s what happens when you upload and distribute a press release via a traditional wire service:
The First Baptist Hospital is a non-profit, county-based hospital serving the city of Jackson Hole since 1911. The hospital has strong ties to the community and has been committed to improving the health of its community by providing superior, cost-effective health care.
Our parent company, Adigica Health, is an ecommerce company focused on the development of healthcare products. We recently developed a new proprietary skin care regimen specifically formulated for the treatment of acne in teenagers and young adults, and we sent out a press release announcing the new product.
Prior to the movie release of Justice League, Warner Bros. Pictures announced in a press release an event, in collaboration with AT&T, to advertise the upcoming superhero movie. AT&T has 3 stores in Times Square that are perfect for a massive advertising campaign, and by letting Warner Bros. deck their stores with the movie’s iconic figures, AT&T benefits from the increased attention and foot traffic as well. This press release generated excitement for the movie premiere while giving AT&T an opportunity to increase its marketing opportunities.
Craft each release to target a specific media outlet and send it to the specific reporter who covers that beat. This information can usually be found on the outlet’s website. Blasting the identical press release to multiple outlets and multiple reporters at the same outlet is a sign that you are taking shortcuts rather than targeting a specific market.
Even as consumers become more in love with their phones, there is a growing annoyance with distracted behaviors that people exhibit while they are using their phones. A full 50% of users have tripped or walked into something or someone while using their cell phone. Another 19% have admitted to dropping their phone in the toilet.
After you’ve provided a couple hundred words of in-depth coverage, you must include at least two separate quotes from someone within the company. Most newspapers won’t even consider publishing a story without quotes. Bearing that in mind, there are two rules you absolutely must not break when adding these quotes.
To make things easier for bloggers and arts editors, make sure you have your social media assets available for easy re-use. You can prepare images that share nicely on social media or even offer a few pre-made shares for Facebook and Twitter and link to these from your press release.
I’ve been a tech journalist for 20+ years and I couldn’t agree with Craig more: (a) there are some very good pointers in this article, but (b) watch out for the message coming across as a template-driven thing, and (c) for God’s sake never, ever send me a press release as a Word attachment! I honestly never look at them. Well, not unless I already know something about the topic and I know the sender. And then I’ll ask them to please not send me things like that any more. I know it sounds like a very grumpy attitude, but it’s just how it is. I’m sure the majority of journos feel the same about press release attachments. By all means consider these structure pointers but just put it all into the email body!
I tried another company to send a press release out, and it was a mistake. two things I love about e•releases are the personalized and responsive customer service and the visibility reports that let me know how our press releases are performing.
And television stations are a different story entirely. If you’re trying to get air time for an event, send out your press release to your local TV stations at least two days beforehand. Since news varies from day-to-day, a car crash can prevent stations from covering your event. But your chances are even lower if they receive your press release the same day.
Online PR Media is the place where traditional media press releases are supercharged with multimedia, social media, and search engine optimization, to give you the most visibility for your news releases. Our SEO press releases, multimedia press releases, and newswire press release distribution put your news in front of the right people at the right time. Welcome, and enjoy the experience!
Final Thoughts: Should you give this site a chance? It is a gamble. A high subscription fee and limited results seem to point away from this site. It may be wise to continue looking elsewhere, if you can’t afford it.
We wanted to craft a release that went beyond simply patting our company on the back, and rather explained the relevance that achieving this milestone meant for the industry. Within the release, we pulled together an explanation of why PCI 3.0 certification is important for credit card processing companies with day to day consumers in mind.
When writing a press release, it’s important to remain consistent in your language, but naturally make your writing engaging. There are thousands of releases everyday and as PR professionals, we are to make OUR OWN news engaging and exciting. You want people to read your work and #1. think it’s cool and #2. be impacted in some way.