press release for new website press release basics

The trouble with trying to get any exposure for your business and website is that every other person in your niche is aggressively promoting their own products and services online. One way to stay ahead of your competition is by utilizing the services of an online press release distribution company. The best kept secret online today is many of these distribution websites are free for users. While there may be several free sites to choose from, here are the top five free press release distribution websites you can use today to get your message to a much larger audience.
A subheading can be a way to get the inform/intrigue balance right – if your headline is more heavily one function than the other, the subheading can be the place to compensate and redress the balance.
Agencia Boliviana de Información (La Paz) Agência Brasil (Brasília) Agenzia Fides (Vatican City) Agenzia Nazionale Stampa Associata (Rome) allAfrica.com (Mauritius) Anadolu Agency (Ankara) Austria Press Agency (Vienna) Asian News International (New Delhi) Asia News Network (Bangkok) Athens-Macedonian News Agency (Athens) Algeria Press Service (Algiers) Belga (Brussels) Bloomberg (New York) Bolpress (La Paz) CBC (Ottawa) Catalan News Agency (Barcelona) Canadian Press (Toronto) Catholic News Agency (Denver) Catholic News Service (America) Central News Agency (Taipei) Deutsche Presse-Agentur (Hamburg) EFE (Madrid) Kenya News Agency (Nairobi) Kyodo News (Tokyo) Integrated Regional Information Networks (Nairobi) Interfax (Moscow) Inter Press Service (Rome) Islamic Republic News Agency (Tehran) MTI (Budapest) News Agency of Nigeria (Abuja) Pakistan Television (Islamabad) PAP (Warsaw) Lusa (Lisbon) Maghreb Arabe Press (Rabat) PanaPress (Dakar) Press Association (London) Press Trust of India (Delhi) RIA Novosti (Moscow) Swiss Telegraphic Agency (Bern) TASS (Moscow) Tanjug (Belgrade) Télam (Buenos Aires) Tunis Afrique Presse (Tunis) United Press International (Washington, DC) United News of India (New Delhi) Vietnam News Agency (Hanoi) Xinhua (Beijing) Zenit (Rome) Zee Media Pvt (Mumbai)
At its best, a press release succinctly describes the “who,” “what,” “where,” “when,” “why,” and “how” of your project in a manner that makes media professionals stop the presses (so to speak) and say, “Wow! Now this is what we’ve been looking for.” At its worst, a press release reads as little more than an unintelligible sales pitch teeming with errors of every kind.
By making them simple to read, with simple formatting and expected places for dates, times, headlines and so forth, you make the journalist’s job much easier. And when you make their lives easier, you are more likely to get coverage in the newspaper, magazine, website, or news broadcast. . 
Once you’ve tried these free press release sites, which represent the best free press release distribution platforms, you then have the option to move to their paid services, which offer more features, more visibility, and improved tools.
· No Registration Required- It’s a simple website that is easy to browse and navigate. Everything has been clearly described, and they are quite transparent in terms of pricing, offerings and what they guarantee with each order. Moreover, there’s no need for you to register with the site or create an account. You can simply choose the package you want, and proceed to checkout.
What makes a good story? Anything that could interest or affect your classmates, teachers, school or family will make a good story. For example, science topics like the strange worlds of the planets and how the weather works … school activities such as fund-raisers, what goes on in music classes, and the importance of safety patrols … after-school activities … a review of a book you enjoyed … or how middle school will be different from fourth grade all could make good newspaper stories. Be curious. Ask yourself, What would I like to know more about? — then write a story about it.
Press Association (PA) is the national news agency for the UK & Ireland. Through our partnership your press release is delivered to every national, major regional newspaper, TV and radio station across the UK and Ireland.
The short of the long (many great points mentioned in this article) is that make sure you are looking to distribute a press release for the right reasons and not to try and gain the system. When you do it properly, you can certainly earn excellent rewards.
Beth, the answer lies in reaching the broader audience of workers, particularly those who are covered by workman’s comp, before they are injured. If you work backward from their problems and situations, you should be able to determine what they need to know in advance of need of services. That understanding, in turn, would determine content choices to reach them where they are so they know you’re a resource. Does that help? Sherri
RULE #4: Provide some good quotes. Even if your CEO is a complete idiot, don’t make him sound like one by providing a quote that’s a series of business clichés. Have him say something memorable and personal, if possible.
While some people mistakenly believe that storytelling is reserved for novels and books, it’s a critical tool for a product-focused press release. The reason is simple: people don’t want to simply hear the features of your new product. Instead, they want to hear why they should use it, how it will their lives, how you came up with it, and what makes it so different from anything else on the market. Storytelling is the best way to achieve these things.
That being said, press releases do help increase the overall awareness of your company and brand in many ways — just don’t expect websites picking up your press release to directly impact your ranking on the search engine results page.
This press release about search engine marketing for small business was quite successful because it was picked up by 182 online publications with a potential audience of 195 million readers, including International Business Times and the San Jose Mercury News.
Don’t Beat Around The Bush. A press release is no place for jargon or inefficient communication. Make your point clearly and remove any words, phrases, and approaches that don’t help clarify your point immediately.
Five of the sites focused on content we couldn’t provide with our test releases (e.g. IT Backbones, IT Director, IT Analysis, BetaNews). Note this isn’t to say that they aren’t good press release distribution sites – in fact on the contrary, a clear editorial direction seems to be an indicator of a higher quality site
Hi Emmy, Thanks a lot for this template. I’m working on a press release for my mobile app. After going through examples of other press releases, I noticed that a lot of grabers stem from the headline. How much more important would that be? Thanks, Makori.
Do not use a quote that simply repeats what it says elsewhere in the release. Journalists aren’t going to settle for redundant soundbites that just take up space. This is your chance to add some analysis and spice to the story. Don’t blow it.
Send your release by email, and use formatting sparingly. Giant type and multiple colors don’t enhance your news, they distract from it. Put the release in the body of the email, not as an attachment. If you must use an attachment, make it a plain text or Rich Text Format file. Word documents are acceptable at most outlets, but if you are using the newest version (.docx), save down a version (.doc). Newspapers especially, are on tight budgets now, and many have not upgraded. Use PDF files only if you are sending a full media kit with lots of graphics. Don’t type a release on letterhead, then scan it and email a jpeg of the scan––that’s a waste of your time and the editor’s. Just type the release straight into the email message.
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Sometimes, you can put an additional quote here, said Another Person, the Title Role at The Event. This one also has a second part. You can use someone who is helping you with the event or situation, or you can go for a layperson’s quote. Make these good, because sometimes the reporter will simply lift them directly from the press release for the story.

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