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SMi’s highly anticipated 3rd annual Defence Logistics Central & Eastern Europe conference takes place in just 4 days. There is still time to register online. www.defence-logistics.eu/prc Topics will include regional logistics operations, joint interoperability, strategy optimisation, as well as… – March 03, 2018 – SMi Group
You must know that a reader already has all the information they need to profile your image. A press release is just a way to help them add in more information to what they already know. So, always ensure that you write your press release in a way that it has valuable for them to read. You need to write a concise and a helpful piece and most importantly a valuable one.
If you’re publishing your press release on a distribution service like PR Newswire or Business Wire, avoid publishing it on the hour (e.g., 1 p.m., or 3 p.m., or 5 p.m.). The reason? Most companies schedule their releases to go out on the hour, which means if your release goes out on the hour too, it’s more likely to get lost in the shuffle. Instead, try going with a more distinct time (e.g., 1:12 p.m., or 3:18 p.m., or 5:22 p.m.).
Example: A pizza shop owner has added “vegan pizza” to his menu. We create a unique page on the client’s pizza website that talks about the new product, with pictures and maybe a video showing how the specialty vegan pizza is made.
Jump up ^ Srinivasan, Shuba; Pauwels, Koen; Silva-Risso, Jorge; Hanssens, Dominique M (2013-05-29). Product Innovations, Advertising, and Stock Returns. Journal of Marketing. 73 (1): 24–43. doi:10.1509/jmkg.73.1.24.
Subheads are remarkably useful tools, yet usually overlooked by press release writers. Basically, the press release subhead gives you the opportunity to flesh out your angle and further hook the reporter, without stepping on the drama of the press release headline.
When you’re writing a press release, samples can be hard to find and replicate. While press releases are an essential part of online marketing and digital communication, they’re tough to write, and few people understand their structure.
And time your releases right. If you want to send out something at the beginning of the tour as a kind of save the date that’s a good idea, but be sure to follow up with individual media as relevant dates approach.
William J. Comcowich founded and served as CEO of CyberAlert LLC, the predecessor of Glean.info. He is currently serving as Interim CEO and member of the Board of Directors. Glean.info provides customized media monitoring, measurement and analytics solutions across all types of traditional and social media.
The first thing you should put on your press release is your company logo at the top center of the page. If you are emailing your press release, you should also include a link to a high-resolution PNG of your logo.
Distribution services have a role to play, yet they are signaling that everybody has received the same story. To avoid making that uninspiring impression, there are many other strategies, such as one TransMedia Group has used successfully over the years. One is called a “patterned release,” which simply targets journalists in a particular market by sending a release directly to the journalists who would most likely be interested in that particular story.
[…] look at the reasons why press releases are so important.  I found a great article listing the 7 Important Benefits of Press Releases.  This article lists and explains some of the top reasons why a business should take advantage of […]
Extensive mailing lists are the key to good media coverage. You may be able to get a media guide from your local public relations association which will list all media and appropriate reporters in the area. Organizations you work with may also be able to provide you with contacts.
The bottom line is that if your event is boring, your press release may be yawn-worthy as well, and no one is going to want to run with it. You’ll also want to avoid dry, rigid wording for this reason. You don’t want to lose your reader with the first sentence. Using quotes can liven things up. A press release is not just a rendition of facts. 
Before you start thinking a press release is going to solve all your publicity woes, now is a good time to note that by itself, a press release isn’t going to get you a lot of media The average reporter or editor gets more press releases than he or she could possibly use. Your press release should be just one part of your media campaign.
Press release services distribute your press releases to journalists and reporters, thereby increasing their exposure and the likelihood that they’ll be published. We looked at the most popular options and rising stars and decided to review eReleases, PR Web, and PR Newswire. These companies are the most popular press release distribution services on the market today that are in a price range that small business owners can afford.