press release for an ice skating rink launch statement

Bottom Line: Using free press releases distribution websites is a fruitless PR and SEO strategy, experts warn. Paying to distribute news through a legitimate service will surely produce better results that that can be tracked through media monitoring and measurement. “You get what you pay for” when you chose a news distribution service.
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The headline and subhead are the prime places to work in keywords that will help search engine optimization and draw traffic to your release once it’s online, says Leyl Master Black, managing director at San Francisco’s SparkPR, whose clients include Bing and Barclays.  For instance, she says, if you’re launching an e-commerce platform, you want the words e-commerce, platform, and software to appear in your headline and opening paragraphs several times.
Instead of blasting a press release out to every journalist you can find an email address for, focus on a few journalists who have experience covering your industry (and company, hopefully) and send them personalized messages. Connect the dots. Show why what you wrote connects to what they write.
You also want to make sure that by scanning it, they will get a good sense of what’s unique and newsworthy about your app. What you also want to keep in mind is that you have to stay factual in your press release and exaggerated marketing adjectives like “great” and “amazing.”
Five of the sites focused on content we couldn’t provide with our test releases (e.g. IT Backbones, IT Director, IT Analysis, BetaNews). Note this isn’t to say that they aren’t good press release distribution sites – in fact on the contrary, a clear editorial direction seems to be an indicator of a higher quality site
It is always a good idea to monitor trending topics that relate to your business, such as popular hashtags on Twitter or new industry buzzwords (be wary of using too much jargon though). By optimizing your press releases for software searches, as well as traditional search engines, you will increase visibility of any release.
A note about press releases being accepted for ‘publication’ by the sites: we have (as you might expect) a lot of experience writing press releases that meet the rules laid down by various news wire services (e.g. don’t make claims about being the ‘best’ something unless you can prove it). However, not all of the sites accepted our releases, this may be because they didn’t meet the site’s editorial guidelines or for some other reason – why some sites rejected our press releases isn’t at all clear.
Just like when we write a blog, we need to choose a catchy title, right? Similarly, when it comes to writing a headline, you need to make it look appealing and captivating. You can use action verbs and simple, understandable language to keep it short and simple. The simpler and shorter it is, the better it will be.
The company is based in Beltsville, Maryland. They offer 24-hour editorial desk support in the U.S., Canada, and the U.K., which is incredibly convenient, especially if you need to send out a late night release for early morning press release distribution.
To be fair to the person’s red inked press released, some editors can be highly pedantic and merely like to assert their authority for no reason. Sometimes you have to simply accept there’s no pleasing some subs or editors. You can avoid their wrath with basic English practices, and George Orwell’s advice is always useful there. Effectively, don’t time waste. Get to the point.
PR Newswire has increased their pricing (again). A 500 word press release is now $1,000 plus membership. Neil Brown. Not sure about the weird reference, but PRweb costs $200-$300 each with a quantity purchase, and Business Wire costs $500/each but is required for public companies.
Unmute @fpressrelease Mute @fpressrelease Follow Follow @fpressrelease Following Following @fpressrelease Unfollow Unfollow @fpressrelease Blocked Blocked @fpressrelease Unblock Unblock @fpressrelease Pending Pending follow request from @fpressrelease Cancel Cancel your follow request to @fpressrelease
A subheading can be a way to get the inform/intrigue balance right – if your headline is more heavily one function than the other, the subheading can be the place to compensate and redress the balance.
My strategy was to present FreightCenter as an exciting place to work where there are many opportunities to grow. Right away, I supported this claim in my lead when I said FreightCenter will announce “a major overhaul of its company positioning and brand.” This statement was purposely used to create curiosity so the reader would continue reading. When writing a release, it’s very important to catch the reader’s attention in your lead. Do this by providing the most important information in a way that will compel the reader to read on. To further support my claim and satisfy the reader’s curiosity, I included a quote from our COO Doug Walls in the third paragraph. The quote should answer any questions the reader might have.
These free release services often serve as an excellent learning opportunity to discover how to hone your writing and distribution techniques and ensure that, once you do move to a paid distribution option, you will have mastered the art of structuring and writing a press release. 
In time for the holidays, this press release from Amazon announced that they have made their fastest delivery service available to select small businesses using Amazon to sell their products. The article said that “a specially-curated list of products from Amazon Handmade Artisans are available through Prime Now this holiday season”. The press release is expected to increase Amazon seller and Amazon Prime subscriptions, as well as sales for small businesses that sell on Amazon.
Get your press release published on 7000+ News and Media Outlets. Your story is syndicated to a wide range of business, financial and news outlets to increase your presence online and in search. From our Basic Press Release to our Premium Distribution, you can select from a wide range of plans.
Try to give a good reason for why a reporter in Pittsburgh would want to cover you: Is one of your band mates from the area? Did you have a particularly memorable experience the last time you visited? Maybe you’ve already been reviewed by a given writer and want to invite them to hear your new songs. Whatever the case, have a template that can be revised with each new recipient. Otherwise, your carefully crafted press release is likely to end up in a spam folder, or worse, the trash. 
Hello Dominic. Thank you for the comment. When you email any writer, editor, reviewer, etc., your email should ALWAYS be tailored to that person and the readership of the publication that he/she writes for–as you mention in your note. It should be personalized to the individual you are writing to and explain why that person’s readership will love your game (i.e., your tailored pitch). As for your press release, it can be copied and pasted below your main email, or you could post it on an online press kit and link to it from your email. In this online press kit you could also include your screenshots, trailer video, etc.
Free press releases can be an important part of a larger SEO and marketing strategy. They can be a great complement to other search engine tactics and can bolster your social media profiles, blogs, and other content marketing tactics.
Please note that registering with free PR distribution sites will inevitably mean you start to receive SPAM emails so, to avoid this, we recommend setting up an alternative email address and using this to register with these sites
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The key to keeping your PR strategy new school is forgetting preconceived notions of what public relations is and instead focusing on creating highly remarkable content. Traditional press releases can still be really valuable when executed well, so instead of ditching releases as a tactic, give them a modern makeover to make them more useful for your marketing. 
Want to include your Google Analytics? You can add your own Google Analytics code to your member panel and gather more comprehensive data for your team. We make it simple and easy. The tracking is directly applied to your content pages.
Cross promoting is often referred to by many in the industry as the “Free Form of Advertising,” which is exactly how the Edward Lowe Foundation references it. Cross promoting can exist across vast mediums, with public relations being one of them.
Former TV news anchor and media professor Mark Grimm gives easy to understand tips on how to create a great press release. This media training Includes plenty of insider’s advice on writing, visuals and journalists’ needs with strong examples (2013)
When you utilize press releases, you’re giving yourself, your business, and your brand the benefit of having a multi-faceted, multi-channel, robust marketing campaign approach. Press releases also allow you to maximize your impact and visibility.
What’s their secret? eReleases is a reseller of PR Newswire, which is one of the primary sources of information for journalists. Therefore, eReleases is able to offer access to the “premium” network at an affordable price. You will also get inclusion in the Associated Press’ wire distribution and eReleases’ own network of websites and subscribing journalists.
I am thrilled with the personal help I received with this release. I needed to reword a few things and the customer service team was easily accessible and extremely helpful. So much so that I purchased a package of 12 to run our Press Releases through eReleases.