press release example for new product how to write a great press release

Agencia Boliviana de Información (La Paz) Agência Brasil (Brasília) Agenzia Fides (Vatican City) Agenzia Nazionale Stampa Associata (Rome) allAfrica.com (Mauritius) Anadolu Agency (Ankara) Austria Press Agency (Vienna) Asian News International (New Delhi) Asia News Network (Bangkok) Athens-Macedonian News Agency (Athens) Algeria Press Service (Algiers) Belga (Brussels) Bloomberg (New York) Bolpress (La Paz) CBC (Ottawa) Catalan News Agency (Barcelona) Canadian Press (Toronto) Catholic News Agency (Denver) Catholic News Service (America) Central News Agency (Taipei) Deutsche Presse-Agentur (Hamburg) EFE (Madrid) Kenya News Agency (Nairobi) Kyodo News (Tokyo) Integrated Regional Information Networks (Nairobi) Interfax (Moscow) Inter Press Service (Rome) Islamic Republic News Agency (Tehran) MTI (Budapest) News Agency of Nigeria (Abuja) Pakistan Television (Islamabad) PAP (Warsaw) Lusa (Lisbon) Maghreb Arabe Press (Rabat) PanaPress (Dakar) Press Association (London) Press Trust of India (Delhi) RIA Novosti (Moscow) Swiss Telegraphic Agency (Bern) TASS (Moscow) Tanjug (Belgrade) Télam (Buenos Aires) Tunis Afrique Presse (Tunis) United Press International (Washington, DC) United News of India (New Delhi) Vietnam News Agency (Hanoi) Xinhua (Beijing) Zenit (Rome) Zee Media Pvt (Mumbai)
The first paragraph (two to three sentences) should sum up the press release, and the additional content must elaborate it. In a fast-paced world, neither journalists, nor other readers, would read the entire press release if the start of the article didn’t generate interest.
“ Unquestionably, you are doing a great job. I got tremendous response and clicks to my www.onecentapixelads.com after I published a press release about its launch. I got all these great responses, of course free of cost. The fact is, I did not get such a massive response even for a paid press release. All these great works shows that you mean business and your entire team must be congratulated and I salute them. Thank you very much. ”
There aren’t really a prescriptive number of pages or word count. It can vary depending upon the information the release is covering. The key is to keep it concise and not overly verbose, but at the same time make sure that you have all the relevant info included. So, the length can really vary depending upon the announcement.
Another trick is to imagine your story is going to be covered on a TV or radio programme. A presenter generally has around 5-6 seconds to introduce each item eg And coming up next … why a local cafe owner is giving a free coffee this weekend to anyone born in July. If your story was going to be featured on the radio today, how would the presenter introduce it? Asking yourself that question should give you the top line of your story.
Public Relations professionals know that one of the most important parts of the job is media relations, talking to journalists, editors and bloggers to understand what kinds of story would interest them – what’s the point in writing and issuing news if no-one covers it? However, instead of doing pre sell-ins to see if a release you are considering might be of interest, there is now a far easier way of getting your news out there…without ever having to lift the phone! Free PR distribution websites have been getting more and more popular in light of the current economic climate. But, which sites are a scam, which actually offer you the free PR distribution service you want to get your release online and which offer you even more, such as links and syndication to other sites?
Final Thoughts- Little expensive, but ideal for publicly traded companies, bigger firms and industries like biomedical tech and finance. There is nothing on the site about helping to write press releases or writing services. This is okay for larger, more established businesses, but for a small company, it may pose somewhat of a problem if there is trouble with the release writing.
Make the heading of your press release a catchy one.Write the press release in such a way that the matter appears to be newsworthy.Show how the matter is different from others in the same field.Do not use too many fancy words which can make it difficult to understand for an average reader.Try to impress the readers as much as possible in the first few lines of the release and don’t make it too big.
Criteria: When developing this list, I looked at several variables, such as: Alexa ranking, Page Rank, credibility indicators, and style. Sites that didn’t make the rank included: simple blogs, industry specific, dead sites (no recent press releases), and sites with broken navigation or ordering systems.
In case you don’t have a background in public relations and SEO marketing, I need to inform you about the difference between these free non-branded PR distribution sites and the well-known distribution wire services such as BusinessWire.com, PRNewswire.com, PRWeb.com, MarketWire.com, and others in this league.
Convenience-based features available to free PR clients include email spam protection, the option to reserve your date of release, and options to manage your press release after submission, including editing or deleting it.