press release example for event new product launch press release

Every element of your message needs to drive to your objective, e.g. driving traffic to a web site, getting people to register, or inspiring media coverage. Keep this in mind as you develop your message.
STEM Darlings is a new digital magazine that features profiles of women in STEM Fields, women in history who have made an impact and contribution in science, technology, engineering, and math, activity pages, STEM toy recommendations, and STEM learning resources at low or no cost. – March 04, 2018 – Samantha Gregory Media, LLC.
Always remember that many editing teams are overworked and understaffed. If you can make life easier for them, you’re more likely to get coverage. If you write a press release that’s close to the way the editor will actually publish it, it may see publication with minimal editing. But if you fill it with fluffy advertising copy, don’t use proper AP style, etc., the editor will surely delete this kind of fluff. Everybody says they’re the leader. Don’t waste the editor’s time. The place to put a description is in the company information section of the release. But keep it accurate and factual.
Professionals say to be mindful of what kind of organization you’re reaching out to as well: a reporter at an environmental magazine, for instance, might be turned off by a flood of paper-consuming messages coming from the fax machine.
Do not use a quote that simply repeats what it says elsewhere in the release. Journalists aren’t going to settle for redundant soundbites that just take up space. This is your chance to add some analysis and spice to the story. Don’t blow it.
The press release should be accessible to non-expert readers. Try looking through published press releases for inspiration – archived press releases can be found at news services such as EurekAlert (http://www.eurekalert.org/) and AlphaGalileo (http://www.alphagalileo.org/) or on institutions’ and journals’ websites.
Hi Emmy, Thanks a lot for this template. I’m working on a press release for my mobile app. After going through examples of other press releases, I noticed that a lot of grabers stem from the headline. How much more important would that be? Thanks, Makori.
The new Chinese line of phones features localized Chinese apps and charts of the most sought-after paid and free apps available in China. The phones also give users access to the world’s largest catalog of apps featuring over 450,000 apps in 30 categories including sports, news, games, business, and travel.
You’ll most likely be sending out releases through e-mail and posting them on your company’s website, so experts say you should consider including some digital features, such as video and audio. It’s also an opportunity to link back to other company information available online — previous press releases and related matter such as customer testimonials or performance reports — that will give the news media additional context.
Breonna is a Content Writer for CoSchedule. Her specialities include social media marketing, content strategy and blogging. When not at CoSchedule, Breonna can be found running around with a cup of coffee in hand and at least 3 books stuffed in her bag.
Following up on the advertising toolbox, you also need to the media (oh if only there was a site about web 2.0 and social networking where you could get covered…) know about your new venture. We’ve gathered 20+ sites that will help you with getting your press release out in the world for free.
Get the basic structure down. All right, now that you’ve got the meat of it together, how do you put it onto paper? Well, for starters, cut it to length. It should be a page long at most, if that. No one’s going to waste time on 5 paragraphs unless you’re covering WWIII. Here’s what you need (some of which we’ve already covered):[3]