press release distribution writing press release headlines

I tried another company to send a press release out, and it was a mistake. The two things I love about e•releases are the personalized and responsive customer service and the visibility reports that let me know how our press releases are performing.
I never doubt anything that is written here. My very first time with press releases, I found it difficult, until a friend gave me a link to a public relations expert who took me by the and and let me in on the whole process in regards to press release writings. She also undertook lots of distributions for me to major outlets. Apart from all that was written here, she also talked about “Media hook” which she said has something to do with drawing readership to the press release and gave me instances. Anyways a press release for me is the best so far that I have used for creating awareness to my brand and driving huge backlinks to my website.
This format is important because it’s what journalists follow when they create a story, so if you want your PR to be picked up after using a free PR distribution service, make it as simple as possible for your audience.
While it can be a useful background document for journalists, a press release isn’t a story. If you want to maximise your chances of getting press coverage, you will have to tweak your idea, and your release, for different publications or programmes. You can find more information about how to find journalists’ contacts details in this article.
We have crafted this comprehensive, easy-to-follow press release template complete with a promotional plan and considerations for your next announcement. We use these same guidelines when writing and formatting our releases here at HubSpot, and created a faux, sample release to illustrate what content goes where and why.
Since press is one of the best sources of website traffic and heavy readership, setting the bar higher in choosing where to post press releases should be a key factor. This will not only help PRs get into Google news but will also increase the company’s credibity and professionalism.
First and foremost, don’t try to be clever, and don’t bother with puns. Think about it: what is the key message you’re trying to get across? Shrink that message down to no more than 15 words, and make sure there are a couple colourful verbs or jagged adjectives in there. Be objective, and make a bold statement that’s a little controversial. By hooking a journalist in with an audacious opening line, you’ve passed your first hurdle. Now, it’s time to turn your attention to the story itself.
With a free account, you may distribute press releases and submit job postings. To have a full Profile for your business, listed in our business, product and service directories, you may select the Gold or Platinum membership plan.
After you’ve loaded up your title, intro text, and release body, click the BLUE CHECKMARK to “apply”. This is will produce a Thank You message (see image) and you’ll know you have successfully submitted.
  Maintaining a digital presence is extremely important. In fact, nearly 8 out of 10 of people research a company online before visiting a small business or making a purchase with them. Today, customers demand frequent communication in order to take action. They expect brands to be present across multiple mediums — search, social media, content […]
Press releases over the years have generally followed a standard format, including the same basic pieces of important information. And despite other changes to best practices, every press release still must include the following:
• Company stories – Do your company executives spend their vacation time saving endangered species? Do you have a killer company culture and a 0% turnover rate, and you have secrets to success you can share with others?
As mentioned, we only included free sites with high ranks because you are who you associate with when it comes to search optimization and inbound links. Their ranks tell us about their SEO potential for any live links we put on their site. Over the years that we’ve maintained this list, PRLog has always remained at the top, but even sites like PR.com have lost rank across all search reputation monitors.
Advocacy Analytic Blogging Broadcast Citizen Civic Collaborative Comics-based Community Data Database Gonzo Immersion Interpretive Investigative Literary Muckraking Narrative New Journalism Non-profit Online Opinion Peace Photojournalism Scientific Sensor Underground Visual Watchdog
Whether you’re marketing a new business venture, promoting a new book, or simply drumming up some interest for an upcoming non-profit event, the press release is an invaluable tool that can make or break your efforts at gleaning some much-desired media attention.
The lead, or first sentence, should grab the reader and say concisely what is happening. For example, if the headline is Careen Publishing releases new WWII novel, the first sentence might be something like, Carpren Publishing, Ltd., today released their first World War II novel by celebrated writer Darcy Kay. It expands the headline enough to fill in some of the details, and brings the reader further into the story. The next one to two sentences should then expand upon the lead.
It’s also important to make any author quote you use relevant to your book press release. If it’s a family friendly book, for example, avoid making a statement that could be seen as offensive or inappropriate. The press release for your book needs to work as a cohesive whole.
“We are thrilled to partner with CNMW and showcase our products in the leading laser and robot regions of the world”, says owner and CEO of Laser Shooting Robots, Brad Lambert. “Their passion and dedication to making quality robots is already well known. It’s an honor to be able to design alongside their team.”
When you’re narrowing down your options and selecting the right free PR distribution site for your needs, you likely want a provider that is convenient and is going to make the process as simple and as streamlined as possible for you.
Many businesses choose to hire a local public relations firm or a PR freelancer. They will know the ins-and-outs of your local press outlets as well as the online ones. Here is how you can find these professionals:
We recommend PR Web as the best press release distribution service for online exposure because they include significantly more online resources in their distribution network — over 30,000 compared to over 5,900 for eReleases and over 1,400 for PR Newswire.
Paying for news distribution is valued by corporations and usually proves to be beneficial. Corporate clients like to see lots of pick-up coverage and paid news distribution scores with the full court press time and time again. However, if you are doing a news release regarding a court proceeding, a number of the paid news outlets will not print your news release. Also, when you are promoting entertainment – shows, performances, events – you want to focus on your core audience. The broadside approach of PND can miss the mark and the consumer you wanted to reach, gets by you.
And finally … aim high, but be realistic in your expectations. Most journalists are swamped with press releases, so it may take you a few attempts and a bit of chasing to land press coverage for your business. Don’t give up though; determination and a willingness to learn can take you a very long way.
If you are targeting a press release to a particular journalist or publication, you should consider highlighting information about yourself that you think will appeal directly. The basic principle here is to say “Hi, look, I’m the kind of person your readers would love to know more about.”
One of the strongest things of this particular release is our headline. With so many sexist problems that are flying through the media, we decided to highlight while she is just one woman – she truly is changing the business game for everyone. We also tried to highlight her past and how that plays into her career now, as well as showcase how others perceive her. There is nothing better that speaks to someone’s leadership and integrity than actually hearing from followers.
The last step in writing a press release is to write the phone number(s), fax, email, website addresses and other links for social media platforms where the business is active. In addition to this, you can also write about your business partners and potential clients in this section. Make sure you conclude the press release with a call to action.