press release distribution tips layout of a press release

An angle is an essential aspect of writing a press release, and it’s often what determines how much coverage your free press release will get. Try to use your free PR release to create an angle that readers will find valuable, newsworthy, and timely.
Are you wondering why it makes sense to use a paid press release distribution service when there are so many places you can publish information online at no cost? Here are a few reasons to invest in paid distribution.
What made this press release successful was the intersection of the exclusivity of the announcement (there were only a select few companies who were made official Shopify Plus partners in the first round, and we were one of them), the fact that it was newsworthy, and having a great partner tied into the announcement itself. The latter point was especially critical to the PR, and the notoriety of the Shopify brand really gave the release ‘legs’ in terms of how far it was distributed and the impact it made.
Use action verbs, clear, understandable language, and keep your headline simple and short — fortune (and search engines) reward the brief, so keep your title to one line to clearly focus people’s attention on your topline message. 
Whether you’re looking for email, web, wire or social distribution, Cision has more channels to get your news out there. We make sure that your press release goes out on time, is verified for accuracy and finds the best channels to get your story told without breaking your budget.
The site offers several different press distribution options, including a free plan to submit up to one posting per day.  They also provide great press release writing tips on their “PR Resources” page.
The list below started as a 20-something site list has been slimmed down to four. After all, you only need one good distribution service, right? When PageRank was still active, we had removed all sites with a PageRank below 7 from the list because at these prices, they ought to offer high quality inbound links. I’ve stuck to that shorter list. The sites listed here are also known to cache your press release indefinitely. Some sites delete them after 90-180 days.
I tend to model my press releases after the ones written by the professional Public Relations folks I learned from during my 20 years of working in the offline world. In order to get published in newspapers, you needed a compelling title followed by a succinct story written in 3rd person narrative that left the reader wanting more.
While there are some positive press releases used to promote positive events such as extension plans or product releases, some occasions ask a brand to come up with a defensive one. Since positive press releases can be threatening to some, they can publish some negative news in retaliation. When it comes to writing a defensive press release, these can be a sharpest weapon to protect and defend a company from bad publicity.
Convenience-based features available to free PR clients include email spam protection, the option to reserve your date of release, and options to manage your press release after submission, including editing or deleting it.
“There are very positive steps being taken by the Zambian government to promote the agricultural market, with lower barriers to export and minimal intervention in the grain markets in 2017 and intentions to use market mechanisms to manage grain stocks in the future, are all welcome and must be… – March 03, 2018 – Agritech Expo Zambia
Make sure the news source is clear and easily identifiable. News source is the company or organization issuing the release. It should also be clear how that company or organization relates to the news announcement.
At the end of this section, point to your website. The link should be the exact and complete URL without any embedding so that, even if this page is printed, the link will be printed as it is. For example: http://www.example.com, not Click here to visit the website.
PRLog is designed to help businesses of all sizes, from small to large, with their online marketing, and the website offers services including not just press release distribution for free but also press room hosting, a business directory, job listings, and an expert directory.

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