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Recently on theplace4vitamins.com, an online store dedicated to selling the best herbal products, teenagers had the chance to say what they thought about weight loss and whether a society that pressures young people to be thin is a good thing or a bad thing.
When writing a press release, it’s important to remain consistent in your language, but naturally make your writing engaging. There are thousands of releases everyday and as PR professionals, we are to make OUR OWN news engaging and exciting. You want people to read your work and #1. think it’s cool and #2. be impacted in some way.
Hi Mickie, seoPRwire is also a free press release distribution site that is thriving. Since its launch in August 2009, we have improved and worked hard on our SEO and now stands at Google Page Rank 3. Another great resource for small business world wide. Thanks and you can also add it on your list.
Pet-Inno Products Limited, a Hong Kong-based innovative pet products company, announces today the introduction of its own PETech line and the launch of its very first product, the exceptional InnoBrush on Kickstarter. – March 03, 2018 – Pet-Inno Products Limited
The key to keeping your PR strategy new school is forgetting preconceived notions of what public relations is and instead focusing on creating highly remarkable content. Traditional press releases can still be really valuable when executed well, so instead of ditching releases as a tactic, give them a modern makeover to make them more useful for your marketing. 
As we uploaded each release, we looked for ease of use, additional complementary services, paid-for upgrades and whether registration was required to use the service. Each release was amended slightly so that we could identify if it were covered by other sites we would be able to identify which source they had got it from.
On February 16 and February 18, the Office of the Director of National Intelligence (ODNI), together with the Department of Homeland Security (DHS) and the Federal Bureau of Investigation (FBI), will sponsor a classified briefing for election officials from all 50 states.
Fort Myers, FL Installation Company is One of Ten Solar Companies in the Country to Achieve Company Accreditation by North American Board of Certified Energy Practitioners. – March 03, 2018 – North American Board of Certified Energy Practitioners
Title. Concisely describe what the release is about. For SEO, try to use a client keyword phrase in the title, preferably at the beginning and in place of the business name. “Sunshine Coast IVF” is one of our target keywords. I could have optimized this title further by putting our keyword first with a title like, “Sunshine Coast IVF Clinic Announces Opening Of New Clinic In Buderim.”
Then, there is another school of thought that if you have the time and energy, you can post on as many sites as possible and get more sustained traffic and visibility to your site. If you’re so inclined, here is a list of over 60 free press release distribution sites, compiled by Press Release Point and they will even post to all those sites you…for a modest fee. It kind of defeats the purpose of using free sites but for a few dollars, it could be worth saving your valuable time.
Whenever you’re distributing a press release online, you also want to make sure that it is optimized for search engines. Choose a specific, long-tail keyword that direct extra traffic to your press release. You never know what journalists and bloggers might stumble upon your release just because you took this extra step.
Hi Emmy, Thanks a lot for this template. I’m working on a press release for my mobile app. After going through examples of other press releases, I noticed that a lot of grabers stem from the headline. How much more important would that be? Thanks, Makori.
There’s only one service I’d recommend for the syndication of your press release on social channels and that service is Pitch Engine. This is a social branding and marketing distribution service that you piggyback with your press release. It allows you to track social analytics and traction as you gain more headway. It’s advised you write an entirely unique carbon copy of the actual release you are posting (through conventional distribution channels) and use that post with Pitch Engine to gain even more traction.
Giving back is what separates one company from another in a recent poll of Millenniums. Our customer base of B2B companies and nonprofit organizations crosses all generations, so we thought it was important to remind our customers that DollarDays’ social mission to help communities is a core component of our identity. And what better way to do that but to double the donations during the month of March.
Search engines continually update the algorithms they use to index, categorize and rank online content, and the SEO landscape is far different today than it was several years ago. Each day, customers ask our advice on how to generate online visibility for their press releases.
The concept behind press releases is that they should be used to share newsworthy content with interested parties. Press releases can also be used to complement your existing SEO strategy which may already include a social presence, blogger outreach programs, blogging, or content marketing.
The use of multimedia in any form (photo, video, audio, downloadable files, etc.) can greatly increase the pickup and visibility of your release. In regards to photo options, we have the following available as add-ons to your release:
In this press release distribution article, we’ll provide an overview of the best press release companies, including paid and free press release websites. We’ll also go over the basics of press release distribution, including specific reasons why using a press release company can significantly boost your visibility online.
Selikoff also warns against using a canned quote talking about how great your company is. Use a quote that provides some insight instead. It’s also helpful to know some publications’ standards on using quotes from a release. While blogs and very small publications will often use information directly from a release, and re-use quotes you include in the release in their story, major publications most often will not.
I am thrilled with the personal help I received with this release. I needed to reword a few things and the customer service team was easily accessible and extremely helpful. So much so that I purchased a package of 12 to run our future Press Releases through eReleases.
No matter who your target audience is, you’ll want to target them in the body of your press release. When people know that you’re talking directly to them, they’re not only more willing to read your press release, but they’re also more likely to share it.
Be sure to make clear what this information is for by saying for more information, promo requests or to set up an interview, please contact (so and so). Also, include the band and/or label’s website/MySpace page here.
Many press release distribution services also offer powerful targeting options. Give your press release the extra reach it needs to land before industry-specific journalists and bloggers, or even those in specific media types (print, blog, etc.). Do your research before you tap into these precision targeting tools to make sure you reach the right people.
It’s important to know that while organisations use press releases to promote their goods and services, they’re not adverts. In fact, journalists are quick to spot organisations who dress something up as news in order to get free advertising.
Elena is founder of a technology PR agency that works with startups to billion-dollar companies. She is passionate about helping marketers and small business owners with practical publicity strategies, which she’s also using for her own bling flip flop company.
Five of the sites focused on content we couldn’t provide with our test releases (e.g. IT Backbones, IT Director, IT Analysis, BetaNews). Note this isn’t to say that they aren’t good press release distribution sites – in fact on the contrary, a clear editorial direction seems to be an indicator of a higher quality site
What is it about your production that makes it newsworthy? If you can’t think of anything, the chances are it’s not. Not every single film and TV production on earth has to be covered in the media. But if there is something special about your production, OPEN with that.
WASHINGTON — Free Press on Thursday called on Federal Communications Commission Chairman Ajit Pai to recuse himself from all decisions related to the Sinclair Broadcast Group’s proposed takeover of Tribune Media. The demand follows news today that the FCC Inspector General’s office is investigating the appearance of quid pro quo behind agency rulings that have helped pave the way for the proposed merger.
Get serious about building relationships with journalists and influencers in your industry. In the real estate industry, for example, Twitter is not mainstream. However, we leverage Twitter for sourcing news for our blog and relationship building with government agencies, journalists, and writers. I put contacts in lists, include their stories in our blog posts, retweet their work, and I also capture their contact information and connect with them on other social platforms. When I do have something important to reach out about with these contacts, the goal is for them to see my email and say: “Oh, I know this guy” and have that also have a positive undertone. This is a longtail, relationship building strategy, one that your competitors are unlikely to follow.
So, when I write a press release for online distribution, I try to balance these two things. From a quality perspective, I write with the intention that my client could actually send the release to real news agencies in their local market. I balance that with the knowledge that my goal as an online marketer is to get quality links pointing back to my client’s website.
The remainder of the body paragraphs serve to complete the story you have introduced in the headline and 1st body paragraph. Be sure to write in a journalistic style so that media outlets can use your text as-is. Use short paragraphs (2-4 sentences), and feel free to include statistics, hyperlinks, media content and quotes.
Temperatures in the Arctic are increasing twice as fast as in the rest of the globe, while the Antarctic is warming at a much slower rate. A new study published in Earth System Dynamics, a journal of the European Geosciences Union, shows that land height could be a “game changer” when it comes to explaining why temperatures are rising at such different rates in the two regions.

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