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Before you start thinking a press release is going to solve all your publicity woes, now is a good time to note that by itself, a press release isn’t going to get you a lot of media attention. The average reporter or editor gets more press releases than he or she could possibly use. Your press release should be just one part of your media campaign.
This paragraph is known as the boilerplate — an old newspaper term meaning a block of standard text that’s used over and over again (e.g. the explanation of symbols on the stock price page). In this case, it’s text that you might use at the bottom of all your releases.
“A boilerplate is usually found at the end of a press release, and briefly describes the company or organization related above. The short paragraph consisting of just a few sentences concisely explains the company or organization.”
Some press release distribution services (discussed in more detail below) will charge extra to add visual content. But this is well worth the price! Visuals are a major draw for journalists who are on the hunt for their next story.
The two have more than 15 years’ experience creating implementing press campaigns, and with that knowledge and experience, they sought to create a press release distribution site with essential, desirable features that was also affordable.
“ Your site is the greatest. It was so easy to fill out everything. I was done with my press release a good 15 minutes faster than any other press release site I have found so far. I would definitely recommend you to others. ”
At the end of the release, you need to indicate that the release is ended. The usual method of transmitting your release is via fax, and this is the best way to let journalists know they have received the entire release. Type End on the first line after your text is completed. If your release goes over one page, type MORE at the bottom of the first page. Then retype the title and the date on page two, so there is no question which release the second page goes with.  
Send the press release out in a timely fashion. Sent too early, people won’t remember it; sent too late, they may already be committed to something else. Two to three weeks in advance is a good timeline.
One of the biggest advantages of using 24-7 Press Release is they offer a large variety of distribution options that are all free to their users. Even though you are only allowed one free submission per day, think about how much more business that is over the course of a year. On the resource page they provide users free information on how to fine tune your press release to get the maximum benefits. 
A trend I’ve noticed is that many past free press release websites are no longer free (but let you set up a free account to then pay). If you find any of these sites no longer offer free press release distribution, let us know by commenting below.
As PR and marketing practices have evolved to meet audiences’ constantly shifting needs, so has the press release. When looking at the press releases distributed across PR Newswire day in and day out, we see an ever-growing variety and no “one-size-fits-all” method to writing them.
The trick, professionals say, is knowing how to format a good release, where to send it, and what information to include. The release is the face of your company that you’re sending out into the world, so it’s not a task to be taken lightly. Don’t forget: With most press releases now available online through wire services or your company’s website, customers or clients may also be reading them, not just reporters.
In the past decades, large areas of forest in Sumatra, Indonesia have been replaced by cash crops like oil palm and rubber plantations. New research, published in the European Geosciences Union journal Biogeosciences, shows that these changes in land use increase temperatures in the region. The added warming could affect plants and animals and make parts of the country more vulnerable to wildfires.
Writing a press release is fun only when you have an interesting subject to talk about. Readers are always looking forward to read new stories and as long as your creativity sparkles in every anecdote you tell, your readership will definitely become big. To write your news story faster, you should consider using the press release templates, a category of business templates designed to make your writing task easier. The following is a list of useful sample Press Release Templates for free download.
Advance notice helps too. If you have an event you are trying to get covered, waiting to send notice until editors are rushing out of the door on Friday evening could lead to a missed opportunity for media exposure. Editors will have to scramble to fit it into their story budgets for the weekend, leaving a bad taste in their mouth about your company.
PR Newswire has a network that reaches more than 4,500 U.S. websites, and their global network reaches nearly 10,000 website portals and databases. Their business hours are Monday to Friday 8:00 am. to 10:00 p.m. Eastern Time.