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The headline and subhead are the prime places to work in keywords that will help search engine optimization and draw traffic to your release once it’s online, says Leyl Master Black, managing director at San Francisco’s SparkPR, whose clients include Bing and Barclays.  For instance, she says, if you’re launching an e-commerce platform, you want the words e-commerce, platform, and software to appear in your headline and opening paragraphs several times.
Creativity in press releases is to be applauded. However, remember that a press release is essentially a sales pitch. Not only can trying to be too cutesy come off as cheesy to the max but getting caught up in the can sometimes obscure your message. If you have to choose between going all Kafka and going all news copy, go for the news copy. Be sure your main points are crystal clear before throwing in those obscure references and the like.
Check to see if your press release is indexed by going to Google and in the search box, enter info:URL. Replace “URL” with the full url of your release, including http://. Do not put a space between “info:” and “URL”
Now, press releases can include links, but they have to be coded as “no-follow” so that search engines know to ignore them. Therefore, using a press release will not directly provide any SEO benefits.
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Nicole Williams-Lewis of Keller Williams Realty First Coast to host a free workshop for mini workshop for first time home buyers. Speakers cover the home buying process in depth. Presenting are experts from Freedom Mortgage, Bold City Insurance, Biltrite Home Inspections and more. – March 03, 2018 – M. Nicole Williams-Keller Williams Realty First Coast
If you want your business proposals, quotes, and contracts to stand out and give you the best chance at winning new clients, use Paperless Proposal Software. It makes creating and formatting professional business proposals, quotes, and contracts fast and easy.
However, if you’re approaching someone who blogs or vlogs in the spare time, this rule may not apply. Follow them on social media, find out when they’re active (consider that they may be using Hootsuite or similar to schedule posts) and try to approach them when they are online. This way, you’ll be ready to answer any questions immediately.
Press releases have to cover something that is newsworthy. A PR Daily article outlines six necessary AP style guide steps you ought to take when composing your release to assure that it’s newsworthy. They include: stating your objective clearly, using the five Ws, minding your spacing, using proper grammar and style, and showing names and titles correctly and appropriately.
Press releases follow a well-defined format that simplifies the writing process. Journalists and bloggers read hundreds of press releases a day, so following this format helps ensure they catch the essential information at a glance.
We recommend eReleases as the best press release distribution service for small businesses because they offer the widest distribution for the price. Where some competitors focus primarily on web exposure, eReleases aims to get your story in the hands of qualified journalists. Their service includes distribution through The Associated Press, the PR Newswire network, and their own network of websites and journalists.
Press releases are short, factual news stories written in the third person and given to the media to encourage editors/journalists/broadcasters to feature the story in their publications and programmes.