press release best practices formatting press release

Jump up ^ Srinivasan, Shuba; Pauwels, Koen; Silva-Risso, Jorge; Hanssens, Dominique M (2013-05-29). Product Innovations, Advertising, and Stock Returns. Journal of Marketing. 73 (1): 24–43. doi:10.1509/jmkg.73.1.24.
Giving back is what separates one company from another in a recent poll of Millenniums. Our customer base of B2B companies and nonprofit organizations crosses all generations, so we thought it was important to remind our customers that DollarDays’ social mission to help communities is a core component of our identity. And what better way to do that but to double the donations during the month of March.
City, Fla. (DATE)  – Organization is pleased to announce it has received a $XXX grant from the Community Foundation for Palm Beach and Martin Counties. These funds will support the (program name; details). 
These are really an amazing list of press release accepting websites. I was just looking to increase my website traffic and somebody told me that still guest posting the best way to get it.Thank you for sharing list.
So if I (or a professional) would write the story myself to be unique and stunning and etc, and it would be distributed to some hundreds of pages, then it would make a SEO effect or not, in your opinion?
PR.com has a different layout than the other sites. Their categories are the main focus of their website which makes it easier to find what you’re looking for and allows for more qualified traffic to be exposed to your press releases.
Although free press release distribution websites may seem like an easy public relations tactic, PR experts generally recommend avoiding them or at least being extremely leery of them. Paid news distribution services offer far better results, assert PR and SEO gurus.
It is different from an advertisement in the way that in an advertisement, you pay the media outlets and your matter is presented by the outlet the way you want it to; while in a news release, you just send a statement to the media outlet and they decide how to present your information and whether to do it at all or not.
This list was very helpful, and we will certainly be using this information. However I wanted to ask how should we build up more hype for our upcoming Kickstarter? We are two kids without a lot of money, and without too many connections. We have a website, http://www.boldedesign.com (feel free to check it out and let us know your opinion). However, we can only get so much traffic by pooling from our connections.
Thanks for this great resource. While Caribbeanpressreleases.com is a non US site and only a few years old, it is a free press release distribution site geared specifically for Caribbean businesses and audiences.
However, if you’re approaching someone who blogs or vlogs in the spare time, this rule may not apply. Follow them on social media, find out when they’re active (consider that they may be using Hootsuite or similar to schedule posts) and try to approach them when they are online. This way, you’ll be ready to answer any questions immediately.
You have listed Newswire.com under your list of free press release websites. This appears to be incorrect as it is free to sign up but they want a minimum of $99 for a press release. Please can you check and review this page as I have just wasted 30 minutes and I am sure others must have had the same experience.
Selikoff also warns against using a canned quote talking about how great your company is. Use a quote that provides some insight instead. It’s also helpful to know some publications’ standards on using quotes from a release. While blogs and very small publications will often use information directly from a release, and re-use quotes you include in the release in their story, major publications most often will not.
Write a boilerplate underneath the body of your release. That means it’s time to include information about your company. When a journalist picks up your press release for a story, he or she would logically have to mention the company in the news article. Journalists can then get the company information from this section.
Beyond the money you’ll spend, there is a pretty significant time cost to using press release distribution services as well. Plan to put in at least an hour uploading the release, image assets, videos, hyperlinking to resources, etc. Here’s what the finished product will look like once it’s live on the site:
Believe it or not, we still get occasional calls from people asking if our links are ‘do follow’ links and ‘how many can we add’. Those conversations are shut down pretty quick and the individuals are quickly educated on what the purpose of sending a press release is.
My strategy was to present FreightCenter as an exciting place to work where there are many opportunities to grow. Right away, I supported this claim in my lead when I said FreightCenter will announce “a major overhaul of its company positioning and brand.” This statement was purposely used to create curiosity so the reader would continue reading. When writing a release, it’s very important to catch the reader’s attention in your lead. Do this by providing the most important information in a way that will compel the reader to read on. To further support my claim and satisfy the reader’s curiosity, I included a quote from our COO Doug Walls in the third paragraph. The quote should answer any questions the reader might have.
In this guide I’ve given you all the tools you need to do it yourself, but many business owners – especially those without an in-house marketing rep – want someone else to handle writing their releases and submitting them. If that’s you, I manage the entire process for you, so you can focus on running your company.
The two have more than 15 years’ experience creating and implementing press campaigns, and with that knowledge and experience, they sought to create a press release distribution site with essential, desirable features that was also affordable.
EurekAlert!, a service of the American Association for the Advancement of Science, 1200 New York Ave., N.W., Washington, DC 20005. 202/326-6716; fax: 202/898-0391. webmaster@EurekAlert.org; www.EurekAlert.org.
Since press release is one of the best sources of website traffic and heavy readership, setting the bar higher in choosing where to post press releases should be a key factor. This will not only help PRs get into Google news but will also increase the company’s credibity and you’ve never written a press release before, finding a press release template is a great place to start. Just like schematics instruct engineers, a good press release template will instruct you to execute a solid press release. Below is such a press release template, but tailored to fit the needs of indie game developers.