press release announcing general availability software quotes in press release examples

Always simple and accurate, plus love the human backstop to the uploading front-end. They really make sure it looks good, and suggest alternate headlines & captions to improve readability. Great service.
Use title case. Capitalize the first letter of all words in the headline (with the exception of: “a,” “an,” “the,” or prepositions such as: “of,” “to,” or “from”). The combination of upper and lower case makes it easier to read.
The first paragraph must explain all the W’s while the second paragraph should talk about what is the purpose of the press release, why should you care, when it will happened and where can people find it. Also, it should cover the statistics and other factual elements to make the information more genuine and authentic for the media and audience to believe.
In other words, sending out a hey, I just started a band press release isn’t going to be very useful. You’re looking for a hey, I am playing five shows at these venues in support of my recent album press release.
While some people mistakenly believe that storytelling is reserved for novels and books, it’s a critical tool for a product-focused press release. The reason is simple: people don’t want to simply hear the features of your new product. Instead, they want to hear why they should use it, how it will change their lives, how you came up with it, and what makes it so different from anything else on the market. Storytelling is the best way to achieve these things.
Don’t’ forget that media organizations run on tight deadlines. Pommerehn says the morning is typically the best time to send a release most publications while late morning or early afternoon is better for television and radio outlets.
Read newspapers and follow the radio and television news to decide who the most logical contacts would be for your release.  Also, call the media, explain who you are and what your group is about, to find out who should get your releases.
Sadly, even small mistakes can minimize the impact of your press release. Editors won’t take the time to correct your mistakes — if it doesn’t meet specific press release standards, it will end up in the trash! So double and triple check all of your work before distribution.
Personally, I prefer to put together a customized media list and send press releases to individual reporters, especially the ones in the local city or niche we are targeting. If your press release is newsworthy, then putting it on a wire service is a great add-on that can bring you more attention from media, customers, potential employees and partners you would otherwise not be able to reach.
This best press release distribution service is based in New York City. It offers a combination of the best press release distribution services–including mobile, multimedia, and social media–with newswire services.
It might seem trivial, but the most important part of your press release is the headline. Most journalists are incredibly busy, and their inboxes are overflowing with generic press releases. Unless you’ve got a snappy subject line, chances are that your press release will go straight in the bin without getting read. So, what constitutes snappy?
Example: A pizza shop owner has added “vegan pizza” to his menu. We create a unique page on the client’s pizza website that talks about the new product, with pictures and maybe a video showing how the specialty vegan pizza is made.
A press release template is a message sent to a media outlet regarding a matter which you think would be newsworthy for them. It is a way of getting the media outlet to print the details of your particular event or matter in the form of a news article.
WASHINGTON — Free Press on Wednesday condemned the Federal Communications Commission for waging a war on the poor by moving forward with a proceeding to deny essential broadband and telephone subsidies to low-income people.
The first thing you should put on your press release is your company logo at the top center of the page. If you are emailing your press release, you should also include a link to a high-resolution PNG of your logo.
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As stated by an article in Forbes, “Press releases are still beneficial for SEO in 2015, but their power and their nature are in the middle of a transformative shift.” Therefore, press releases should not be your top priority but rather an addition to the rest of your holistic SEO strategy. If other areas of your SEO strategy are ironed out, press releases will help boost your authority.  

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