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Send the press release out in a timely fashion. Sent too early, people won’t remember it; sent too late, they may already be committed to something else. Two to three weeks in advance is a good timeline.
BBCF to fund arts organizations across Alabama’s Black Belt. Application materials now available and schedule for six grants writing workshops announced. – March 03, 2018 – The Black Belt Community Foundation
In almost all cases, we would recommend eReleases or PR Web over PR Newswire. However, PR Newswire does offer a unique feature — if you opt for their premium option at $399, then the image in your press release will be broadcast in Times Square. This likely won’t generate the same kind of media attention or online exposure that submitting your press release to newswires will, but you could capture an image of the broadcast for use in future promotional materials.
A subheading can be a way to get the inform/intrigue balance right – if your headline is more heavily one function than the other, the subheading can be the place to compensate and redress the balance.
Newswire is pricey for businesses that don’t understand the value of using a trusted distribution network. Being on a quality wire where content is vetted and reviewed is important. Reporters are always pressed for time and need to know they can trust their news sources. Our releases are also optimized for search with each component having social media sharing tags to help with audience engagement and measurement.
Press releases should always be written according to the comprehensive, and cohesive, market communication strategy already in place — which is based on an in-depth analysis (demographics, psychographics, and sociographics) of your target audience — and framed to help reporters convince their editors of your topic’s newsworthiness.
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Firstly, we located all the free active PR distribution sites that we could find and then issued a series of press releases on each site. To make this a realistic test we used ‘real’ press releases containing news about our PR agency or client news. In total, we issued four releases using the sites (two releases about clients and two about Vitis PR). Each time we issued a release, we reviewed the results, only including the sites that we felt performed well in subsequent tests. The table below shows how many releases were issued in each ’round’:
They’re the lowest cost way we’ve found to get AP wire distribution, which is why they’re our PR service of choice for small business owners. Click here to save 30% on your first order, and get your press release in front of real journalists.
Just as a book title needs to be carefully chosen to interest potential readers, a press release needs a well thought out headline to make it stand out from the endless press releases journalists deal with.
The company is based in Austin, Texas. They do not have information on their site about the founders or owners of the company, but they do have a phone number on their contact page, which is a plus if you want to ask direct questions about their press release distribution process.
Why should these people care what you have to say? If you’re sending it to the right audience, it’ll be obvious. If you’re not, well, why are you wasting your time? Give the right people a piece of news (news, not advertising) and you’re on the right track.
If a release is engaging enough, it also can do the following: generate social signals and chatter and sharing; direct targeted and organic traffic back to a website; and create journalistic interest abroad. This is all in addition to the sweet maraschino cherry on top – vast news and major media coverage.
Would you prefer to follow some old school thought for your business or brand’s recognition? Definitely not! Following the old school of thought is not advantageous for your business anymore. It can seek to ruin all the efforts that you have made to build your brand. Success comes to us when we follow a new school of thought and the current trends. Similarly, when it comes to devising a public relations strategy, you need to come up with strong content to represent your brand.
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Additionally, with a free PR account from PRLog, users have the ability to see the search phrases that are most commonly associated with their free press release, which will help them more efficiently create future press releases for SEO purposes.
You must limit your press release to one page (or two, if you must), but that doesn’t mean you can’t show people how to learn more. Providing relevant links to your company’s website, where prospective writers can learn more about your mission and what you’ve already accomplished, is a crucial element to the release. Don’t make writers search on their own for more information — guide them as quickly as possible to your website, and keep their interest piqued.
Bottom Line: Using free press releases distribution websites is a fruitless PR and SEO strategy, experts warn. Paying to distribute news through a legitimate service will surely produce better results that that can be tracked through media monitoring and measurement. “You get what you pay for” when you chose a news distribution service.
Gavin is a staff writer at Fit Small Business, focusing on creating Buyer’s Guides on a variety of small business topics. Gavin has been at the intersection of content management and creation in the digital marketing world for over ten years. As a project and production manager, he led cross-functional teams and owned client relationships in the automotive, fashion, hospitality, and media industries. While working at various entrepreneurial startups, he created content for clients, rethinking their web presence and developing strategies to reposition their brands online. When he’s not writing, Gavin is a marathon runner, proud parent of an Australian Shepherd, and craft beer geek. He lives in Toronto, Canada.
Please fill in the form below if you want to publish a press release – 1 free release maximum per day – on our page. By uploading your release you agree to abide by the rules of the PRESS CODE and authorize us to publish your releases without restriction.
** You can sort the above table according to your preference. Just click on the appropriate cell header. By default I have listed the sites by page rank. You can sort by Rating, Traffic, Sites Linking In, or by Name.
Remember that press releases are a major form of branding, something that is exponentially vital in the online marketing world of the present day. SEO has shifted to being more about branding and engaging content than about getting backlinks.
Follow-up by phone or email. Once you’ve sent your press release out to your local media outlets, follow-up with a phone call or email. This personal touch can help cement your press release on a journalist’s radar and make it easier for them to remember.
Headlines should include the keywords you’ve chosen to target in your press release. This makes them easier for search engines to find and rank, and helps ensure that your readers and the media understand the subject of the press release. Remember that you don’t want to go overboard with the keywords: just include them naturally throughout.
If you’re starting an online retail business that is truly remarkable, a good press release can be all the spark you need to blast your business into outer space, where you won’t find martians, but could potentially get that first sale (and many more) you’re thirsting for. This is why we keep reiterating that you should focus on being different, newsworthy and exceptional from your competition, that is the key “secret sauce” in all of these strategies and tactics.