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Since a press release is supposed to look and feel like a story in a newspaper, it’s important to include a location and date stamp at the beginning of the first paragraph. Something like, Palo Alto, CA – February 5, 2007. Like a standard news story, the first sentence, or lede, should summarize the main news of the press release in 25 words or less [source: Concept Marketing Group]. 
Less than 24 hours. Our editorial team quickly reviews and notifies you of any corrections that need to be made. Press releases are reviewed in 12 hours or less. Fast turnaround times are our priority.
In the online world, the bar for publication is much lower – some sites auto-publish your release within minutes of submission. Others have basic guidelines that are easy to meet in order to get published. Since most releases never get read, the goal is get a dofollow backlink to help promote your website.
Jump up ^ Srinivasan, Shuba; Pauwels, Koen; Silva-Risso, Jorge; Hanssens, Dominique M (2013-05-29). Product Innovations, Advertising, and Stock Returns. Journal of Marketing. 73 (1): 24–43. doi:10.1509/jmkg.73.1.24.
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WASHINGTON — On Thursday, Free Press filed a petition for review in the U.S. Court of Appeals for the D.C. Circuit to challenge the Federal Communications Commission’s recent repeal of Net Neutrality protections.
You must know that a reader already has all the information they need to profile your image. A press release is just a way to help them add in more information to what they already know. So, always ensure that you write your press release in a way that it valuable for them to read. You need to write a concise and a helpful piece and most importantly a valuable one.
As PR and marketing practices have evolved to meet audiences’ constantly shifting needs, so has the press release. When looking at the press releases distributed across PR Newswire day in and day out, we see an ever-growing variety and no “one-size-fits-all” method to writing them.
Available to all clients of Online PR Media, including those customers who opt for the free release option, is a live URL link. This is beneficial because it can be shared with clients, stakeholders, partners, and other interested parties.
http://www.afly.com Reach the desks of 1,007 news editors for free. AFly allows you to take your story and submit it to a carefully screened list of major national editors. These editors receive your release and consider it for upcoming features they are writing. Your story may also be posted online at major news outlets.
If at all possible – and in 99.99999% of cases, it IS possible – your press release should not exceed one page. If you seem to be going over while you’re writing it, don’t sweat it. Just keep writing until you get out all of the information in your head. Then, go back and start cutting.
Duplicate content also comes into play in any discussion about potential downfalls of press releases. Since the media outlets that pick up your press release are syndicating the text, links will be coming in from identical content pieces. Because of the nature of press releases, this means that each link will be worth less than inbound links from unique content. That being said, the added domain authority of the news sites still makes it worthwhile to distribute.
24-7 Press Release Newswire and distribution service, supports businesses in building brand awareness, increasing visibility on the web and enhancing exposure through social media. 24-7 Press Release helps client’s disseminate their news to online media, print media, journalists and bloggers while also making their press release available for pickup by search engines.
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And, these days, people are consuming their news online. According to information that was gathered for various white papers, which were issued by online press release juggernaut, PR Web (Vocus), over 80 million people prefer to read their news online. Unsurprisingly, over 60% of journalists prefer to find their news sources and story ideas online, too.

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