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Press release distributors allow you to target your audience by location and industry, so assign your parameters accordingly. Schedule your release early in the morning on a weekday in order to maximize visibility. If applicable, add a photo or image to make the PR more eye-catching. Most press releases include a quote from someone affiliated with the company writing the PR, to infuse more personality into your message.
Bad publicity could be due to anything such as an industrial accident, a racist statement, a product recall or anything else. A defensive press release is required to resolve such issues and clear the misunderstanding from the minds of the consumer. In this type of press release, the language and tone is different. The tactical language ensures you put a good spin on the bad news to make it uplifting.
Many people think press releases have to be chock full of buzzwords and branded terms. Big data anyone? Five syllable words you have to look up on Thesaurus.com? Quotes from every executive on the planet that go on for pages? We’ve seen it all. Unfortunately, so have reporters — and they are not fans. 
In the online world, the bar for publication is much lower – some sites auto-publish your release within minutes of submission. Others have basic guidelines that are easy to meet in order to get published. Since most releases never get read, the goal is get a dofollow backlink to help promote your website.
Another point. When sending a press release to an editor, the best way to send it by copying and pasting the press release as text in the email. (Never send a press release as an attachment.) Here is the argument against my statement above. I always attach the press release to the email and I’ve never had a problem. My counter argument is, How many times have editors rejected your press releases due to it being an attachment and you did not even know this? Here is why I say put the press release as text in the email and NEVER send it as an attachment to an editor. 1) What program does the editor use to publish their press releases? InDesign or a web program. Translation: The editor or writer has to COPY AND PASTE your press release into another program to get it published. 2) An editor what? Received tons of emails every day. Put yourself in the editor’s shoes. The editor is trying to open and get through hundreds of emails every day. If an editor opens an email and finds text in the email, he/she/trans can IMMEDIATELY READ THE PRESS RELEASE and can decide IMMEDIATELY, if they want to publish it. If the press release is attached as a Word document, the email can easily be ignored or deleted. Also the editor, another writer or graphic designer can copy and paste the press release directly from the email into InDesign or a web program. Or they can copy and paste the press release into their own Word document WITHOUT having to TAKE THE TIME TO OPEN an attachment. Also, a publication might have a policy which DOES NOT ALLOW ANYONE TO OPEN AN ATTACHMENT due to the treat of viruses.
This may come as surprise to small business owners, as a number of press release distribution services advertise that their press releases are “SEO optimized” or “SEO friendly”. What they mean is that the press release is coded in a way where if a person types in certain keywords, particularly into Google News, then the press release is more likely to appear in the results than a non-optimized release. How much more likely? I haven’t seen one company yet give hard numbers. It’s more likely that this is an advertising gimmick that press release distribution services use to sell their service to less informed clients.
By making them simple to read, with simple formatting and expected places for dates, times, headlines and so forth, you make the journalist’s job much easier. And when you make their lives easier, you are more likely to get coverage in the newspaper, magazine, website, or news broadcast. . 
So, when I write a press release for online distribution, I try to balance these two things. From a quality perspective, I write with the intention that my client could actually send the release to real news agencies in their local market. I balance that with the knowledge that my goal as an online marketer is to get quality links pointing back to my client’s website.
First and foremost, please make sure your press release is a true press release and announces something new. Your press release title must be an announcement (examples: new development, new product launch, new service, new hire, new partnership, new award, new event, new deal, new campaign, new promotion etc., among others). Also, the title is recommended to contain the company name that makes the announcement. Anything found not among the lines above will not be picked up by our editors for distribution via EPR Network and publishing on express-press-release.net in particular.
Breonna is a Content Writer for CoSchedule. Her specialities include social media marketing, content strategy blogging. When not at CoSchedule, Breonna can be found running around with a cup of coffee in hand and at least 3 books stuffed in her bag.
WASHINGTON – The Intelligence Advanced Research Projects Activity, within the Office of the Director of National Intelligence, announces today the “SuperTools” program, a multi-year research effort to develop comprehensive software tools for designing and analyzing superconducting electronics circuits.
If you are ready to distribute your first release press release, check out our comparison of eReleases, PR Web and PR Newswire, the top press release distribution services for small businesses. In short, we found eReleases to have the best service, as it distributes to the Associated Press network, PR Newswire’s network, and their own network of bloggers and journalists.
Press Release is the news provides by company or business that can be shared on various press release sites. After sharing news to press release submission sites, website will get huge traffic and sales in very less time. It is also very helpful in search engine ranking if you have got dofollow backlink.
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In addition to this, the newsworthy press releases immediately grab the attention of the media people. So, making sure that it is interesting should be a key consideration. Apart from this, you must keep in mind that a press release is not an advertisement or a sales pitch. Rather, it should cover factual information cited with quotes and sources. With that being said, here are certain press release examples that will give you detailed insight as to why business professionals should write a press release.
Dateline – contains the release date and usually the originating city of the press release. If the date listed is after the date that the information was actually sent to the media, then the sender is requesting a news embargo, which journalists are under no obligation to honor.
Newswire is pricey for businesses that don’t understand the value of using a trusted distribution network. Being on a quality wire where content is vetted and reviewed is important. Reporters are always pressed for time and need to know they can trust their news sources. Our releases are also optimized for search with each component having social media sharing tags to help with audience engagement and measurement.
These are really an amazing list of press release accepting websites. I was just looking to increase my website traffic and somebody told me that still guest posting the best way to get it.Thank you for sharing list.
WASHINGTON — On Tuesday, the Senate voted to move forward with legislation to renew Section 702 of the Foreign Intelligence Surveillance Act, which authorizes an extensive program of government spying on people in the United States without a warrant.
The old standard is that a release should be similar to a story the journalist would write. Reporters often stick to a structure known as the inverted pyramid, which means the most significant parts or the story should be at the top, with everything getting less important as you go farther down the page. This ensures that even someone who just reads the top of the release will get the most important information, and makes it easier to cut text from the bottom for space.
Hi Keith, thank you for the comment. This is all great insight and I appreciate you taking the time to post it here. Because both you and Craig posted similar comments, I want to make sure I clarify the intention of this post. This post is meant as a guide for how to correctly format a press release for general distribution using AP Style guidelines and other best practices. It is not meant to provide tips for how to contact writers. As you allude to in your post, and as I preach on my site, sending a template-driven message to every journalist you reach out to, is not a good idea. Each message you send should be personalized and tailored to the interests of that journalist’s audience. In regards to what format you use for your press release. Journalists have their preferences as to which format they like to receive press releases in. I’ve worked with writers that span the gamut on this. That said, I think your points about copying and pasting the text into the body of your email over a attaching a Word document are completely valid. When I recommended Word in the previous comment, I was speaking to the specific context of general distribution, i.e., when you submit your press release to sites like Games Press. (Games Press requests Word document attachments as its preferred method to receive press releases in it’s submission instructions to avoid running into copying and pasting issues: http://www.gamespress.com/about_howtosubmit.asp). Looking back on my comment, I think I could have been way clearer though 🙂 Apologies for that. Again, I appreciate both your and Craig’s input here. It’s great to hear this feedback straight from journalists.
An angle is an essential aspect of writing a press release, and it’s often what determines how much coverage your free press release will get. Try to use your free PR release to create an angle that readers will find valuable, newsworthy, and timely.
Generally, you should send a press release by email. It’s wise to make your subject line attention-grabbing. Any press release sent by email should be pasted into the email rather than sent as an attachment – this may see your email flagged as spam.
And television stations are a different story entirely. If you’re trying to get air time for an event, send out your press release to your local TV stations at least two days beforehand. Since news varies from day-to-day, a car crash can prevent stations from covering your event. But your chances are even lower if they receive your press release the same day.
We wrote a press release called Yumbutter by the Numbers. There are multiple reasons as to why this press release was successful. We successfully demonstrated the brand’s fun and playful energy, while engaging consumers with informative but easy to read content.
The bare bones answer to this is: A press release is a brief written summary or update, alerting the local media about your group’s news and activities. However, we’ve found that press releases are much more exciting than that!
To double space or not to double space – it’s probably not necessary as most editing these days is done on computer, as long as your release is easy to read. Short paragraphs with a space between each and slightly wider than normal margins are helpful.
When you’re narrowing down your options and selecting the right free PR distribution site for your needs, you likely want a provider that is convenient and is going to make the process as simple and as streamlined as possible for you.
Hello. Although I personally reckon this post is a bit prescriptive (I prefer devs to just say Hey, I’ve made a NEW THING! Here it is!, there are some good tips regarding content to possibly include. (Just, y’know, avoid doing the robot thing. I get 50+ PRs on a good a day (on a bad day, I get more), and many of them look identical in structure and that’s a FIVE-ALARM WARNING to bin every one of the things.) In terms of format, though, speaking as a journo, sending me a Word document is a really great way to get me to immediately delete your PR. Send the text in the *body* of the email, so I can easily access and search it later. Do not make me load up some other app or even fire up Quick Look to view your copy. (Also, a *huge* number of devs I know don’t use Word these days, threatening any fancy formatting. PDF’s fine for an online press kit, though—no problems copying and pasting from it, assuming you’ve done the PDF right.) And I’m sure this sounds grumpy as hell, but when you’re bombarded by email, you need to be able to filter things very quickly. Open the attachment to read about my new thing loses to My new thing is…