press re how to write a good press release

Headlines written in bold! A bold headline also typically uses a larger font size than the body copy. Conventional press release headlines use the present tense and exclude a and the, as well as forms of the verb to be in certain contexts.
Soulati Media conducted a head-to-head comparison of eReleases and PR Web, and PR Web provided far greater online exposure. The press release distributed through PR Web received 57,489 views from a feed or web page and 1,096 reads. This compares to the press release sent through eReleases which only received 2,371 views.
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Including a quote in your press release adds value and an extra dimension. You could include a quote from a review, a reader, a blogger or even from yourself. Be very careful when considering which quote to include as it should not be too self-promotional.
The body of your press release should expand the content of the first paragraph. Each paragraph should be no more than 3 or 4 sentences. Break up the body accordingly, but make sure that each paragraph is cohesive and flows well from the preceding paragraph.
Tie it together. Provide some extra information links that support your press release. Does the company you’re selling have additional information online that readers may find useful? Great. Add it in.
Too many quotes are put into press releases simply to acknowledge the presence of a CEO, partner, sponsor, client, etc. There’s nothing wrong with having endorsements, just make they say something worthwhile.
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A trend I’ve noticed is that many past free press release websites are no longer free (but let you set up a free account to then pay). If you find any of these sites no longer offer free press release distribution, let us know by commenting below.
The headline or “head” is your first chance to grab your reader’s attention and inspire them to keep reading. You should keep your headline short and to the point. Try to stay within the 80-170 characters range, and use language that is clear and easy to understand.
When we talk about the target audience with respect to any Press Release Templates, the overall target is a duo: a writer and a reader. The author needs the template to write their news faster. Usually, the template already features a professional predefined outline; so all an author should do is write their story, proofread it, print, and distribute the new anecdote to the targeted audience. The target reader is the individual expected to read the content of the news template. The very best way an author can grab the attention of a reader is to write an interesting story that will capture the mind of a reader.
A common oversight that can render a press release ineffectual is a lack of contact information for reporters to follow up with. Whether you or someone else at the company is the point of contact, don’t forget to include an email address and phone number on the release (preferably at the top of the page).
By making them simple to read, with simple formatting and expected places for dates, times, headlines and so forth, you make the journalist’s job much easier. And when you make their lives easier, you are more likely to get coverage in the newspaper, magazine, website, or news broadcast. . 
The interface seems a bit more complicated than some of the other sites, as users will need to dig to find the appropriate channels for their release. The site has no mention of number of pickups, or if anyone actually picks it up and publishes it. This is a major drawback for many who expect publication on numerous online news and PR sites. Also, do not expect CISION to offer writing services or anything similar in nature.
Thanks for the great post. This is where many small businesses are missing out. They fail to understand that with a PR release they are losing out on the opportunity to create a web footprint which is capable of generating business from any location around the world.
There aren’t really a prescriptive number of pages or word count. It can vary depending upon the information the release is covering. The key is to keep it concise and not overly verbose, but at the same time make sure that you have all the relevant info included. So, the length can really vary depending upon the announcement.
In the traditional distribution model, the business, political campaign, or other entity releasing information to the media hires a publicity agency to write and distribute written information to the newswires.[6] The newswire then disseminates the information as it is received or as investigated by a journalist.
This site has real promise by only looking at the homepage. There is a full page of information, including a few press release examples. The site promises plenty of positives like analytics and white papers. The site is also partnered with NASDAQ, an excellent resource for anyone who is looking for solid business release contacts. There is no information on pricing or how to submit a release. In order to get this information, you will have to first register with the site and create an account.
4. Body. The body of the press release is where you really get to tell the story of the event. This portion of the release will usually have two or three paragraphs. Use the first paragraph to elaborate on the details of the event. Talk about the target audience, any guests who will be featured and their background, and the benefits of attending. If the venue is historic or ties in with your event in some way or the date coincides with history or a special anniversary with your company, mention this. This part of the press release can be a bit more descriptive than previous sections.
This online press release website can really help to explode your exposure and profits. At Free Press Release you have the ability to send out a free press release with a large variety of custom fonts that help you to create a more unique looking message. One of the best features on the website is that for only $1 you can insert up to three unique images in your press release. This gives your press release a more professional feel and helps connect readers to your brand. Sprinkle in a press release with images every other week and you are spending next to nothing to take your advertising efforts to the next level.
Don’t’ forget that media organizations run on tight deadlines. Pommerehn says the morning is typically the best time to send a release for most publications while late morning or early afternoon is better for television and radio outlets.
A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. Typically, they are mailed, faxed, or e-mailed to assignment editors and journalists at newspapers, magazines, radio stations, online media, television stations or television networks.
When composing your press release, collaborate with team members and other writers you trust. Ask for feedback. Send test emails with different subject lines to ask your team to rate how they responded to reading them. It’s also good to have someone other than yourself to proofread the final version.
Product:  give details and specs for a new product, and accompany with photos whenever possible.  A product press release can also relate to a product recall, or a new or upgraded product version.  Example headline:  “New Software Application by ABC Company Available in August.”
Example: A pizza shop owner has added “vegan pizza” to his menu. We create a unique page on the client’s pizza website that talks about the new product, with pictures and maybe a video showing how the specialty vegan pizza is made.
Write an announcement about your business – a new product launch, current promotion etc. and share your message fast and easily. Our intelligent text optimization tools help you to get the most out of your content. They guide you to optimize your text with important keywords,a well structured copy and impactful links for better search visibility and to lead more traffic to your site.
In the interest of being thorough, there’s also mononews, a free or low cost press release distribution service for Canada specializing in lifestyle and consumer-oriented news distribution. Sign up and post your release online and a customized list of reporters relevant for your news will receive your release by e-mail.
Centered at the top of your page should be the band’s name and the album name. To make sure this information draws attention, make sure you use a larger text size than the rest of your release, and also use bold and/or italics. You can also set this information apart by putting it in a box. If the album is on a label, include the label name and/or catalog number here as well.
Use appropriate keywords in the headline and body of your release, but don’t overstuff. Remember, search engines are known to change the rules when it comes to using keywords, so make sure you follow the most current search engine guidelines.
Press releases should always be written according to the comprehensive, and cohesive, market communication strategy already in place — which is based on an in-depth analysis (demographics, psychographics, and sociographics) of your target audience — and framed to help reporters convince their editors of your topic’s newsworthiness.