press kit one sheet example write press release template

In time for the holidays, this press release from Amazon announced that they have made their fastest delivery service available to select small businesses using Amazon to sell their products. The article said that “a specially-curated list of products from Amazon Handmade Artisans are available through Prime Now this holiday season”. The press release is expected to increase Amazon seller and Amazon Prime subscriptions, as well as sales for small businesses that sell on Amazon.
We used our first release as a test to get a feel for the sites, having formed an opinion (and to avoid wasting time on sites that didn’t meet our goasl), we carried out subsequent tests on the top twenty or so sites.
For example, a while back I received a press release containing the following sentence: Release 6.0 doubles the level of functionality available, providing organizations of all sizes with a fast-to-deploy, highly robust, and easy-to-use solution to better acquire, retain, and serve customers.
Hello Dominic. Thank you for the comment. When you email any writer, editor, reviewer, etc., your email should ALWAYS be tailored to that person and the readership of the publication that he/she writes for–as you mention in your note. It should be personalized to the individual you are writing to and explain why that person’s readership will love your game (i.e., your tailored pitch). As for your press release, it can be copied and pasted below your main email, or you could post it on an online press kit and link to it from your email. In this online press kit you could also include your screenshots, trailer video, etc.
As with most good writing, shorter is usually better. Limit yourself to one page, though two pages is acceptable. This will also force you to condense your most salient information into a more readable document — something journalists are always looking for.
We have created and collected the best press release templates so you can research and find out how to format them correctly when manually sending them out. Please see below for ‘Press Release Templates’ which are free to download and use.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
We included statistics in the press release of how many teenagers and young adults reported clearer acne after using our product, which I believe is what helped us gain over 8,000 followers on our Instagram and 3,000 on our Facebook account.
Lasershootingrobots.com, the leading manufacturer of luxury hand-made laser shooting robots in North America today announced it would be expanding to Europe. The company, which prides itself on crafting unique one-of-a-kind laser shooting robots for residential and commercial projects, will tie up with Chuck Norris Metal Workers (CNMW) to manufacture and ship its products to Europe.
A one line summary about the press release should be written underneath the headline. The summary should be very interesting and should be highlighted by strong vocabulary to capture the attention of the reader. Also, it should be written in such a way that it motivates readers to find out more of what is written in the main body of the press release. However, you should keep in mind that the headline and summary should synchronize with each other and maintain relevance to the news being discussed.
Newsroom fax machines and reporters’ inboxes are flooded on a daily basis with press releases from companies, government agencies, non-profit groups, and even average citizens trying to get their neighborhood plight noticed. If you send in a press release that’s riddled with grammatical errors, buried in a convoluted e-mail, or completely irrelevant to the reporter’s coverage area, you might as well be tossing your press release down a sewer drain. If you deluge a news organization with unprofessional or uninteresting releases, your of ever getting favorable news coverage are zero-to-slim.
WASHINGTON — On Friday, Free Press voluntarily withdrew its “petition for review,” filed in the U.S. Court of Appeals for the First Circuit to challenge the FCC’s repeal of the Net Neutrality protections. Free Press still plans to sue the FCC to overturn its decision.
I originally wrote a more traditional (read: boring) release around our company’s 25th anniversary but after getting bored just proofreading it, I decided to scrap the whole thing and make it something people would actually enjoy reading. The press release not only conveyed our message, but by taking a tongue-in-cheek approach, it also conveyed our brand’s fun-loving personality.
Journalists, media and customers are always looking for the latest happenings in your industry. Your custom newsroom helps centralize your content into one convenient place. Press, News, Events and Company information can be listed on your newsroom.
This may come as a big surprise, but you are never going to attract the attention of a journalist and get your foot in the door if you issue a cookie-cutter press release that waxes lyrical about how great your product or service is.
BBCF to fund arts organizations across Alabama’s Black Belt. Application materials now available and schedule for six grants writing workshops announced. – March 03, 2018 – The Black Belt Community Foundation
Press release examples are business templates which can assist you greatly in writing a press release. The above-given sample press release templates are very useful and should you choose to use them as references, you will be able to write an effective press release easily and in a short time.
The key to keeping your PR strategy new school is forgetting preconceived notions of what public relations is and instead focusing on creating highly remarkable content. Traditional press releases can still be really valuable when executed well, so instead of ditching releases as a tactic, give them a modern makeover to make them more useful for your marketing. 
• Major milestones – Are you the first to do something substantial? Did you just hit your 100,000th user? Have you sold 1 million gallons/dollars/units of your widgets? These can all be pitchable moments.
Ideally, if you’re working with a label, you’ll have a publicist who has established relationships with music writers who can make introductions. But at the very least you’ll need a point person, whether a professional public relations person or a member of the band, to handle all media inquiries. It shouldn’t be left to whomever gets the email or has the group cell phone to deal with the press.
Why should these people care what you have to say? If you’re sending it to the right audience, it’ll be obvious. If you’re not, well, why are you wasting your time? Give the right people a piece of news (news, not advertising) and you’re on the right track.
So instead of stuffing your next release with jargon, take a page out of our book (okay, fine, ebook), The Newsworthy Guide to Inbound Public Relations, and brainstorm some creative approaches for your next announcement. Can you include new data? A remarkable graphic or video? A shareable SlideShare? If so, a creative angle will often help carry your content and increase the likelihood of social sharing. 
Press release material can be beneficial towards media corporations because releases help decrease costs and improve the amount of material a firm can output in a certain amount of time. Due to the material being pre-packaged, this saves journalists time, not only in writing a story, but also the time and money it would have taken to capture the news firsthand.[8]
The ideal length of a press release is about an A4 side or about 300 to 400 words (the length of a short news item). That’s just three or four short paragraphs and a couple of of quotes. If yours is longer than that, you’ve probably got unnecessary waffle that doesn’t add anything to your story.
When I hit “submit”, I got a message saying “Saving your submission. Waiting for a response. Please wait for 1 to 2 minutes.” My browser never resolved and while I was waiting, I received the confirmation email saying my release was published.
The latest information on long-term care insurance claimants can benefit consumers considering this protection explains Jesse Slome, director of the American Association for Long-Term Care Insurance. Slome shared data as part of his weekly call with long-term care insurance professionals. – March 04, 2018 – American Association for Long-Term Care Insurance
I tend to model my press releases after the ones written by the professional Public Relations folks I learned from during my 20 years of working in the offline world. In order to get published in newspapers, you needed a compelling title followed by a succinct story written in 3rd person narrative that left the reader wanting more.
Are you wondering why it makes sense to use a paid press release distribution service when there are so many places you can publish information online at no cost? Here are a few reasons to invest in paid distribution.
This press release gave us exposure in several dog magazines, including San Diego Dog and NOVADog (Virginia), online media such as Edge Media Network, a local radio station, and with local charities who promoted the event in their area.