press kit one sheet example template for writing a press release

Kenny, Peter. News agencies as content providers and purveyors of news: A mediahistoriographical study the development and diversity of wire services (MPhil Diss. University of Stellenbosch, 2009) online, with a detailed bibliography pp. 171–200
I’d recommend reading the interview I did with these high school students. It could be inspiration and also has good tips: http://www.crowdcrux.com/learn-how-these-high-school-students-raised-money-on-kickstarter-without-a-dime-of-capital/
These are really an amazing list of press release accepting websites. I was just looking to increase my website traffic and somebody told me that still guest posting the best way to get it.Thank you for sharing list.
Writing a company press release can be a pain. Having a template to get you started can make it quick fun and easy.There are a few rules you need to remember when writing a press release. One being try keeping the press release to one page. You want the press release to be around 400-500 words. Sometimes services you use to get your release to the public will charge extra if it is over this 400-500 words. Examples include Business Newswire, Dowjones Newswire, Marketwire or PRNewswire. So, make sure you keep it short and sweet. Not only will this save you money, but getting your point across in a more clear and precise way will help readers to understand your point better.
Hey Emmy, thanks a lot for this template! Right now, I’m writing a pre-launch press-release for my upcoming game Arcanox: Cards vs. Castles. I wanted to let you know, that the link to the AP Style Guidelines is not working anymore. Best regards, Christian
If you’re publishing your press release on a distribution service like PR Newswire or Business Wire, avoid publishing it on the hour (e.g., 1 p.m., or 3 p.m., or 5 p.m.). The reason? Most companies schedule their releases to go out on the hour, which means if your release goes out on the hour too, it’s more likely to get lost in the shuffle. Instead, try going with a more distinct time (e.g., 1:12 p.m., or 3:18 p.m., or 5:22 p.m.).
At the end of your press release, you should include the word END or ###. This will tell your readers that nothing follows. It also tells journalists that the end of the press release has been reached.
Now, however, thanks to the rise of digital marketing and, more specifically, free press release websites, businesses, brands, and even individuals submit press releases for different purposes. Yes, exposure is still part of it, but so are other factors such as SEO.
The second and subsequent paragraphs comprise the body of the press release. They should contain orderly, more detailed and important information. The body often contains quotes from others to support your message (i.e., customers, clients, staff, peers, donors, or industry experts.)
A good press release immediately grabs the reader’s attention by explaining why it’s relevant. For a product release, like the free ebook mentioned in this example, readers want to know who the intended audience is and how the product will benefit them.
Hi Emmy. I just saw your video on marketing. So good! It filled a few gaps I hadn’t covered in my research. But one thing is still blurry to me. I would ask you : Where, in an email to the review sites, should we present the Press Release? Say I write to Toutcharcade. My first thought is I would be personal with them, talking to them about my game, my team… And if so, would I copy paste the Press Release below, in the email? Or are we supposed to place that PR as attachment to the email (just like the screenshots and Youtube trailer). Also is there a particularity that differs a review site to an article site? Many websites seem oriented towards revewing only. I’m guessing we need a different approach with them, without a PR. Sorry for the long post. Thank you!! Dominic
So, you want to write a press release? Well, you’re in luck! Here are 4 press release examples to get you started. If you haven’t already checked out my article on how to write a press release, be sure to do that as well. That article, along with our lesson videos, are full of helpful information!
Sometimes you may want to publish a press release with restrictions as to who can release it and when they can release it.  If your press release is embargoed, your would also include this information just below the release statement.  For example, if you do not want news media or other sources distributing your press release before a certain date, you would use the following format to show the date when the press release may be distributed:
You need to create an account to submit any releases, so this can be good or bad. In order to distribute press releases via Business Wire, you will have to first become its member. You can do so by downloading its membership form, fill it out, submit to your nearest bureau, and wait for their approval. This is a major strike against using this site, as there’s no guarantee that they will accept your application.
Write a boilerplate underneath the body of your release. That means it’s time to include information about your company. When a journalist picks up your press release for a story, he or she would logically have to mention the company in the news article. Journalists can then get the company information from this section.
Two recent examples of that: some company sent me a release about WIFI in prisons. Did you know that prisons are now, finally, getting WIFI? I didn’t. So I pitched that to my editor at The Guardian, and she came back with an idea for a larger story about prisons and whether the internet should be considered a “right” for inmates to have.