pres release template for press release

The purpose of Theatre B is to invigorate civic conversation through intimate and transformative story-telling. Since 2003, the Ensemble and guest artists of Theatre B have brought to life a wide variety of the latest award winning plays and bold new works. Theatre B prides itself on removing barriers between actor and audience, creatively using space and intimate storytelling to intensify the audience experience. Theatre B productions are timely and relevant, inspiring a sense of community, engaging conversation, and prompting viewers to contemplate the stories long after they have the theatre.
Paid press release sites usually have a press list that they will send your press releases to in addition to posting your release on their website and in their RSS feed. Many paid sites also offer extra SEO benefits like tagging, the option to edit your meta data, and grammar checking. They may also tweet your release to their lists depending on the level of service you choose. Robust analytics also come with the territory.
Press release services distribute your press releases to journalists and reporters, thereby increasing their exposure and the likelihood that they’ll be published. We looked at the most popular options and rising stars and decided to review eReleases, PR Web, and PR Newswire. These companies are the most popular press release distribution services on the market today that are in a price range that small business owners can afford.
The body of your press release should stay as concise as possible, while making sure to get all of the important information across in an engaging manner. Reporters that read your release aren’t likely going to have the time to read page after page trying to understand the news.
Bottom Line: Using free press releases distribution websites is a fruitless PR and SEO strategy, experts warn. Paying to distribute news through a legitimate service will surely produce better results that that can be tracked through media monitoring and measurement. “You get what you pay for” when you chose a news distribution service.
Annie Jennings: This site has a wide range of media testimonials, although it is light on detail of exactly what you will get for your money, or even how much money you will be required to part with.  The unique angle to this service seems to be a focus on connecting authors with media opportunities, such as TV and radio appearances.
North American Precis Syndicate (NAPS) will get your top story to practically all of America’s 10,000+ newspapers including print and online editions and over 15 thousand blogs. The print editions have 200 million in cumulative circulation, of which about 167 million is in weekly community news outlets. Expect about 100 to 400 placements in print and 850+ online. Average reach is 50 million+ visitors per month and print readership is from 15 to 25 million+. We send in any format editors and bloggers choose, including all digital formats, email, RSS feeds, XML feeds, social media, blogging and more. We send CD’s and hard copy in camera-ready form for those who require or prefer those formats. NAPS also distributes Radio Feature Releases (RFR) and Video Feature Releases (VFR) to 6,500+ radio and 1,000+ TV stations nationwide. Expected results are 300+ on-air placements for each RFR and 100+ on-air placements for each VFR.
Recently, Globe Newswire has upped its game by getting more heavily involved in reaching social media influencers and providing more in-depth analytics related to social media. If you’re releasing company information across the Internet, you want to know how it’s performing and who’s writing about it, and that’s the goal of Globe Newswire’s advanced analytics offerings.
Quotes add life to your press release. When you add a relevant quote to your press release which emphasizes on the core announcement, the media will quote that in their own coverage of the news and you will likely get the attention and generate the positive image you had hoped to establish.
Write a boilerplate underneath the body of your release. That means it’s time to include information about your company. When a journalist picks up your press release for a story, he or she would logically have to mention the company in the news article. Journalists can then get the company information from this section.
A product press release is critical to inform journalists and customers about your exciting new offerings. A professional document designed to be picked up by reporters, a press release is a fantastic way to drive attention to your new product and create a social dynamic that’s ripe for sales.
Let’s start with the basics. The opening line of your press release has got to tell the reader everything they need to know about this story. You need to tell them who the story is about, where it’s happening, what is happening, when it’s happening, why it’s happening and how. Do your best to get all six of these details into the top couple of lines – and preferably the opening sentence if you can.
The act of optimizing the information within a release not only for ease of submission, but to ensure the relevancy of channels released upon is important for a press release distribution service. Our analysis focuses on ensuring that the press release channel understands the importance of optimizing a release for greater visibility amongst the websites and other channels which are featured within their distribution network.
Effective? Yes, this helped my book to be picked up by bookstores and websites from here to Russia, China, Australia, etc. By including a description of the book in the press release, we were able to get people interested in the novel. I’m even in my local Barnes & Noble. It was a great way for me to debut my writing and get out there in the publishing world!
Canonical tags should be utilized in the event that large chunks of text from your site will be pasted right into the press release, or you plan to place the press release directly on your site or blog.
Don’t send large bulk emails. Some channels don’t want any email attachments or accept press releases only via their website. Find out about their preferences and send either individual emails or BCC’ed emails to small groups with similar requirements. When approaching a content producer individually, let them know that you’ve actually read or watched their work and understand the subjects they cover. Be genuine, not a suck-up.
Twitter is chock-full of reporters lamenting press releases or pitches that don’t clearly explain what the company does or what the announcement is actually about, so instead of being the butt of a joke, make your release incredibly easy to reference. 
I’m not sure which publications you’re talking about – local news has certainly been struggling in recent years, but several online publications have really taken off. That seems like a blanket statement that certainly isn’t true for all media outlets.
Wow! Crowdcrux is such a wealth of resource. Thanks for all your articles, tips,and advice. We are at 31% of our funding goal and reached that thru our personal network. Its not easy getting random people to pledge! We will try these blogs. And hopefully get some results. We have 1000+ page,clicks but maybe only 1 or 2,random backers. Is it our project then that bot good or are our no of viewers low?http://kck.st/1Jesvmc
By creating awareness through telling new news stories, people who have no idea about the topic in question suddenly become aware. That gives you an opportunity to not only interact with people but also to do business with them for as long as you would like; you are also likely to expand your readership.
It’s important to include your company logo or a relevant image with every press release. The better the image, the more real estate it might get in print or online. Also, traditional press releases always conclude with # symbols underneath the last line to signify the end of the release.