pr release template for a press release

The press release is also effective because of its multifaceted storytelling. It highlights a public figure’s connection to the local community (the same area served by our client). It balances writing about the dentist and his practice with the famous person who became his patient. And it uses multimedia: Graham spoke about his experience with our client on-camera and appeared in a number of pictures in the client’s office, which enriched our press release with unique content that is worth more than a thousand words.
There are many new sites for press release submissions you listed there. I also have a good press release submission site that accepts free press releases. It would be grate if you can include it on this list too. http://www.prsubmissionsite.com
To increase your chances of getting coverage on your press release, it needs to have an attention grabbing headline. It’s also imperative to send along images of the product to accompany the story. Don’t use the spray and pray method. Instead, tailor your press release to each person separately. That includes writing their name at the beginning and why the news is relevant to their audience. If possible, distribute your press release around a relevant event. Luckily, the product launch on the TV was right around CES so that helped with exposure.
Example: A home security company is launching a new website with improved useability and customized features. Since the news is general and not talking about a specific product or service, we’ll usually point the links back to the company’s home page.
We recently used PR Newswire’s services to announce our newly hired Director of Development. Our release was picked up by over 100 online publications. Their services and website are user-friendly, and we were truly impressed by the results. It was definitely worth the investment!
Although learning how to write a press release for a product can seem difficult, it’s a critical skill for any company, and following these tips will help you learn to do it in your business. From crafting the hook to optimizing your press release for SEO, there are dozens of little things that can spell the difference between success and failure for your press releases. Happy writing!
The dateline: Begin with a dateline of the city in which the press release originated and the date it was issued. This is especially important for small businesses that are distributing their press release to the local media.
The trick, professionals say, is knowing how to format a good release, where to send it, and what information to include. The release is the face of your company that you’re sending out into the world, so it’s not a task to be taken lightly. Don’t forget: With most press releases now available online through wire services or your company’s website, customers or clients may also be reading them, not just reporters.
Below, please find a detailed review of each press release site on our list of top free press release websites. We have highlighted some of the factors that allowed these free press release services to score so high in our selection ranking.
Once you’ve written your press release, you need to distribute it. We recommend you use eReleases, as their distribution network includes Associated Press, PR Newswire, Google News and their own network of journalists and bloggers. Click here to check it out.
Although free press release distribution websites may seem like an easy public relations tactic, PR experts generally recommend avoiding them or at least being extremely leery of them. Paid news distribution services offer far better results, assert PR and SEO gurus.
Not from press releases pickups – there’s a difference between these copy/paste press release pickups and real news coverage. If it’s organic, unique media coverage as a result of the press release (but not just a rerun of the press release itself) the backlinks will likely help your overall SEO.
Quotes add life to your press release. When you add a relevant quote to your press release which emphasizes on the core announcement, the media will quote that in their own coverage of the news and you will likely get the attention and generate the positive image you had hoped to establish.
Many marketers want to know: “Are free press release services worth using?” Smart Insights looked into this query and found a few points worth mentioning that could sway your decision. First, only 5 percent of free press release sites can get you featured in Google News. Secondly, only half of the free press release distribution networks were ranked in Google Search. Thirdly, less than a third of the sites generated inbound links. That said, you’re still welcome to give it a whirl.
Please note that registering with free PR distribution sites will inevitably mean you start to receive SPAM emails so, to avoid this, we recommend setting up an alternative email address and using this to register with these sites
We then write a release and distribute it manually to each of our free press release sites, including a link to the new vegan pizza page. This process usually improves that page’s visibility in Google and helps the pizza shop owner outrank his competitors for keyword terms related to “vegan pizza” in his local market.
At the right time, your company might get the call to comment on a news story. And using HARO can be extremely useful when done right, given that some of the world’s most trusted news organizations – such as the New York Times, Wall Street Journal, TIME and Reuters – have used HARO.
We were looking to target the paranormal field, but not limit ourselves to that field. We were looking to establish I Met a Ghost as a mainstream took, a serious look at the unexplained phenomenon so prevalent at many historic sites. As such, we emphasized the book as a journalistic endeavor. press release worked, and worked well. We attracted the attention of a variety of magazines and newspapers,as well as numerous radio interviews across the nation and in Europe. The release landed me an hour-long PBS interview. And of course we achieved the main goal of the press release, selling books.
What makes a good story? Anything that could interest or affect your classmates, teachers, school or family will make a good story. For example, science topics like the strange worlds of the planets and how the weather works … school activities such as fund-raisers, what goes on in music classes, and the importance of safety patrols … after-school activities … a review of a book you enjoyed … or how middle school will be different from fourth grade all could make good newspaper stories. Be curious. Ask yourself, What would I like to know more about? — then write a story about it.
The International Managed Service company PATECCO establishes and maintains a trustworthy networking environment by providing key and certificate management services. Public Key Infrastructure (PKI) is used by PATECCO as an effective method for implementing multi-factor authentication and to meet security… – March 04, 2018 – PATECCO
Top on our list is Newswire NEXT. Although a new site, there are many reasons for us to rank this site as №1 press release distribution company. If you are looking for guaranteed maximum impact for your press releases, it’s hard to argue with the track record of NewswireNEXT, which has shown the ability to get valuable organic reach for businesses in all industries and verticals. Not only it’s affordable ($199), it offers guaranteed maximum media pickup (500+ successful placements) with brand new features that other press release companies do not offer. Where NewswireNEXT really stands out from the competition is its ability to get press releases placed on top-quality blogs and social media sites. Moreover, the company prides itself on authority media citations and brand mentions on major broadcast networks and niche blogs. We have personally tried and tested their services to promote our clients, and the results were quite remarkable. Based on our experience, below we have outlined some of the key features that truly make NewswireNEXT the best in its league.
If your label has a logo, make sure that’s prominent at the top of the page, along with a band logo if you have one. Make sure the contact person’s info is bolded and easy to find just below that opening headline.
CONTACT INFORMATION: Remember to include contact information for the corresponding author, including his/her name, email, phone number, and institution. Provide information for accessing the original paper, such as a URL or DOI.
Most importantly, make it interesting: Keep in mind that reporters get dozens, if not hundreds, of releases each day, so invest the time to write a compelling headline. It’s worth the time and effort on your part.