pr release how to write a press release

Using a press release distribution free service can be ideal if you want to announce a minor bit of news or information or if you’re willing to put in the effort to also cross-promote your free PR on other channels.
Unless the journalist has voluntarily agreed to honor the embargo in advance, usually via a legally binding non-disclosure agreement, the journalist is under no obligation to it. However, even in the absence of any obligation, news organizations generally do not break the embargo for sources that they wish to cultivate. If they do, then the agency or client that sent the release may blacklist them.
Title. Concisely describe what the release is about. For SEO, try to use a client keyword phrase in the title, preferably at the beginning and in place of the business name. “Sunshine Coast IVF” is one of our target keywords. I could have optimized this title further by putting our keyword first with a title like, “Sunshine Coast IVF Clinic Announces Opening Of New Clinic In Buderim.”
If it’s a local news event, find out who in the local media covers your neighborhood or issue. Do some research on bigger news organizations to find out which reporters or producers cover your industry. Some media organizations have designated e-mail addresses or fax numbers to which all releases are directed.
Part of the body can include different types of media content, such as photos, videos, and audio clips. Be sure to also include the original files so that your media contacts can use these clips if they wish. Media content can help you stand out on both social media and search engines.
Advance notice helps too. If you have an event you are trying to get covered, waiting to send notice until editors are rushing out of the door on Friday evening could lead to a missed opportunity for media exposure. Editors will have to scramble to fit it into their story budgets for the weekend, leaving a bad taste in their mouth about your company.
Make sure the news source is clear and easily identifiable. News source is the company or organization issuing the release. It should also be clear how that company or organization relates to the news announcement.
The answers to these questions should always tie into your press release in some manner. If you’re releasing a new version of your product, your press release should tie in the fact that you created said product to help solve a particular problem.
Cision stands out from the rest because not only it owns PRNewswire and PRWeb, it is much more than just press releases. CISION offers one of the most robust product suites of any of the major press release distribution services. That’s a positive for companies looking for more social media insights and better analytics. In fact, CISION is now calling its combined offerings an “all-in-one media intelligence platform.”
The following is a great press release example. It has a sales aspect to it (something typically want), it’s on a topic that’s worthy of being written about, it reads like an actual article (another key attribute), and it’s got some good quotes in it as well.
Using a standard package from PR Web, we created a generic Press Release by PR Web for an incredible book by Pamela Hodges called “How to Be a Cat.”  This book is so fun and catchy that some of my favorite authors like Marion Roach Smith, Joe Bunting, Jeff Goins, and Steven Pressfield gave incredible endorsements.
This may come as surprise to small business owners, as a number of press release distribution services advertise that their press releases are “SEO optimized” or “SEO friendly”. What they mean is that the press release is coded in a way where if a person types in certain keywords, particularly into Google News, then the press release is more likely to appear in the results than a non-optimized release. How much more likely? I haven’t seen one company yet give hard numbers. It’s more likely that this is an advertising gimmick that press release distribution services use to sell their service to less informed clients.
Up next is Business Wire, which also targets the same set of companies as Globe Newswire. If you look carefully at the company’s offerings, you’ll notice a distinct emphasis on IR (investor relations) options for companies that are looking to improve their awareness and visibility with the investor community. Notably, Business Wire is a Berkshire Hathaway company, and that means it has the seal of approval from Warren Buffett, one of the world’s most famous billionaire investors.
Well, it depends. If you post on just a few of the better sites, you will likely get picked up by the search engines like Google and Yahoo, and will rank even better if you know how to optimize your release with keywords.
On Wednesday, February 21, 2018 about 100 guests representing 37 charitable organizations attended the first Tampa Bay Charity Coalition luncheon of the year in the Church of Scientology’s Fort Harrison Ballroom. The non-profit representatives networked and helped themselves to a buffet lunch prepared… – March 03, 2018 – Church of Scientology FSO
Once you’ve tried these free press release sites, which represent the best free press release distribution platforms, you then have the option to move to their paid services, which offer more features, more visibility, and improved tools.

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