pr press release press release howto

When you have done something as unique and fun as we did, such as returning the whole rubber duck industry back to America where it began, it’s a cool emotional story that strikes an emotional chord in people regarding US manufacturing and thus gets a lot of attention in the media. In fact the HGTV/DYI/Discover network filmed our N.Y. factory for a show that went out to their 60 million viewer reach in the Spring on making ducks in America!
Cision PRWeb impacts customer behavior by providing efficient communication tools to continuously engage with target audiences across multiple online channels including search, social media and with industry-specific partner websites, bloggers and influencers.
Bottom Line: Using free press releases distribution websites is a fruitless PR and SEO strategy, experts warn. Paying to distribute news through a legitimate service will surely produce better results that that can be tracked through media monitoring and measurement. “You get what you pay for” when you chose a news distribution service.
Don’t Beat Around The Bush. A press release is no place for jargon or inefficient communication. Make your point clearly and remove any words, phrases, and approaches that don’t help clarify your point immediately.
That being said, press releases today no longer hold the same SEO value they did several years ago, as Google started recognizing that some companies were using them to gain backlinks, rather than sharing news topics.
http://www.afly.com Reach the desks of 1,007 news editors for free. AFly allows you to take your story and submit it to a carefully screened list of major national editors. These editors receive your release and consider it for upcoming features they are writing. Your story may also be posted online at major news outlets.
If you are emailing a press release, copy and paste your headline into the subject line of the email. Just to clarify, your headline will be in the subject line as well as in the body of the email. Whatever you do, don’t put things like, “Read this” or “Latest news from me” in the subject line as it will look like spam.
PR Fire is a leading online public relations and marketing service that will help you to connect with consumers, media and bloggers to shout about a new product, launch a service or simply raise the profile of your company or organisation.
If you are unsure of how to write a press release, or want help creating a press release that will generate media attention, both eReleases and PR Web offer writing services. eReleases charges $300 for the service and PR Web charges $325, but only eReleases offers a satisfaction guarantee.
Governments may also control news agencies: China (Xinhua), the United States of America (RFE/RL, RFA), Russia (ITAR-TASS), and several other countries have government-funded news agencies which also use information from other agencies as well.[8][9][10]
For some, the purpose of creating a free press release is in line with creating a commercial or a newspaper advertisement. Of course, the catch is that this is not always available within free PR services, and can be costly for new businesses or service providers.
Final Thoughts: Over the past few years, the popularity of PRWeb as an affordable newswire has dwindled. However, if you do not mind spending $99 for the placement of your news on handful of sites, including financial feeds, social media and PRWeb website, you can give it a go.
Once you have ended the text of the press release, it’s a good idea to put one final note at the bottom that encourages someone who would like more information to reach out to you. Something like: “If you would like more information about this topic, please call [Name] at [Phone number], or email [email address].”
This press release about search engine marketing for small business was quite successful because it was picked up by 182 online publications with a potential audience of 195 million readers, including International Business Times and the San Jose Mercury News.
One of the biggest advantages of using 24-7 Press Release is they offer a large variety of distribution options that are all free to their users. Even though you are only allowed one free submission per day, think about how much more business that is over the course of a year. On the resource page they provide users free information on how to fine tune your press release to get the maximum benefits. 
Unlike many sites, this site does offer a complete list of site submission. Users can search by state and find an extensive list of submission locations. This includes newspapers and magazines — a real plus for targeted small businesses.
The good news is that there are plenty of high-quality websites you can use to submit your press releases to for maximum exposure for your business, and all of them do a good job of raising awareness about companies.
By using a wide array of trusted distribution methods and techniques, Pressat spreads your press release (news) to the places that matter most, whilst targeting specific journalists, bloggers and local news channels.
E-mail communication continues to grow rapidly, which means this is the best time to take advantage of email marketing. Get people to hear you by writing a high quality press release and then distribute the news via e-mail.
A press release is an official announcement issued to the news media.The heading should contain action verbs, the first paragraph should answer the; who, what, why and where. The press release should contain understandable language and a quote.
The idea behind this press release was to educate people about a new dating app (small business) as well as empathize with any single person who reads it. We placed a small insert about why developed the app and let readers know that we too are single and feel what they’re going through.
Title. Concisely describe what the release is about. For SEO, try to use a client keyword phrase in the title, preferably at the beginning and in place of the business name. “Sunshine Coast IVF” is one of our target keywords. I could have optimized this title further by putting our keyword first with a title like, “Sunshine Coast IVF Clinic Announces Opening Of New Clinic In Buderim.”
Hi Sam! Thank you for the comment. The rule to always follow with a press release is if you don’t have something impressive to share/show, then don’t. It’s great that you have art assets done, but I’m not sure if that is enough to go on. Perhaps if you had a free, playable demo in addition to the art assets, or were inviting people to a beta, etc., then you could for the announcement-type press release, but without those extra, impressive items, I may hold off. Hope that helps.
The trick, professionals say, is knowing how to format a good release, where to send it, and what information to include. The release is the face of your company that you’re sending out into the world, so it’s not a task to be taken lightly. Don’t forget: With most press releases now available online through wire services or your company’s website, customers or clients may also be reading them, not just reporters.