pr press release free will writing template

Press releases are also known as news releases. Back to basics, it means just that: news. If you’ve been marketing the same heating pad for 20 years and nothing’s changed, there’s no reason to write a press release. Editors will snub their nose and then line the bottom of their trash can.
YellowPagesGoesGreen.org (YPGG), a telephone directory at the forefront of the environmentally-conscious Green movement, has announced the officials results of the annual survey conducted on their website, asking the public their preference for…
This may sound surprising coming from the owner of a digital PR agency, but I’ve got a love/hate relationship with press releases. If I’m being honest, sometimes it’s mostly hate (and primarily directed toward press release distribution services that make big promises and rarely, if ever, deliver). And I’m not alone: many pros in the PR industry are ready to dance on the grave of traditional press release distribution.
From generating media coverage to positioning yourself as a thought leaders in your industry, and ultimately help your business succeed and grow — there are a number of reasons why business owners need to learn to write and distribute a press release.
The benefit of press releases for SEO is controversial; there are pros and cons to using them as part of your strategy. The influx of natural links from many authoritative sources is indisputably helpful for SEO. When many high-quality news outlets publish your press release, this sends signals of trust to Google. Furthermore, these added links help to diversify your backlink profile and establish brand credibility. Press releases allow you to reap the benefits of the broad readership of these major news outlets, providing brand exposure and referral traffic. It’s important to note that links from media placements are the KPI of a press release, not traffic or conversions.
Proofread your release, read it out loud, and if possible, have more than one person read it before sending it out. While you don’t want everyone to get a chance to tweak every release, you want to make very sure there are no embarrassing typos or incorrect information on there. 
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,834 stores and at Target.com. Since 1946, Target has given 5 percent of its profit to communities, which today equals millions of dollars a week. For more information, visit Target.com/Pressroom. For a behind-the-scenes look at Target, visit Target.com/abullseyeview or follow @TargetNews on Twitter.
I’ve been a tech journalist for 20+ years and I couldn’t agree with Craig more: (a) there are some very good pointers in this article, but (b) watch out for the message coming across as a template-driven thing, and (c) for God’s sake never, ever send me a press release as a Word attachment! I honestly never look at them. Well, not unless I already know something about the topic and I know the sender. And then I’ll ask them to please not send me things like that any more. I know it sounds like a very grumpy attitude, but it’s just how it is. I’m sure the majority of journos feel the same about press release attachments. By all means consider these structure pointers but just put it all into the email body!
GSF Mortgage Corporation is pleased to announce the addition of Brynn Kemp as a mortgage loan originator located in Crown Point, Indiana. She brings five years of experience in the mortgage industry and worked as a processor before becoming a loan officer. Despite using that office as a home base, she… – March 03, 2018 – GoGSF
The act of optimizing the information within a release not only for ease of submission, but to ensure the relevancy of channels released upon is important for a press release distribution service. Our analysis focuses on ensuring that the press release channel understands the importance of optimizing a release for greater visibility amongst the websites and other channels which are featured within their distribution network.
Let’s talk about the format of your press release. Format is crucial and is not to be underestimated. If you get the format right, you are halfway there. The other half is getting it in front of the right people: Click here to open our recommended press release distributor in a new window.
If you are targeting a press release to a particular journalist or publication, you should consider highlighting information about yourself that you think will appeal directly. The basic principle here is to say “Hi, look, I’m the kind of person your readers would love to know more about.”
Every element of your message needs to drive to your objective, e.g. driving traffic to a web site, getting people to register, or inspiring media coverage. Keep this in mind as you develop your message.
4. Lead Sentence: Set the hook in the reader’s attention. Keep them moving toward the objectives – key messaging & calls to action. Lead paragraph starts with an interesting statement, not boilerplate.
Make intelligent, real-time decisions to orchestrate your communication strategy in a unified way across earned, paid, and owned channels. Listen to your audiences, Target and build relationships with influencers, Create compelling content, Engage with audiences across channels and Analyze program effectiveness.
Beth, the answer lies in reaching the broader audience of workers, particularly those who are covered by workman’s comp, before they are injured. If you work backward from their problems and situations, you should be able to determine what they need to know in advance of need of services. That understanding, in turn, would determine content choices to reach them where they are so they know you’re a resource. Does that help? Sherri
This may come as surprise to small business owners, as a number of press release distribution services advertise that their press releases are “SEO optimized” or “SEO friendly”. What they mean is that the press release is coded in a way where if a person types in certain keywords, particularly into Google News, then the press release is more likely to appear in the results than a non-optimized release. How much more likely? I haven’t seen one company yet give hard numbers. It’s more likely that this is an advertising gimmick that press release distribution services use to sell their service to less informed clients.
Pressat provides a cost-effective press release distribution service for businesses looking to spread news to media outlets and channels across the United Kingdom and internationally in order to gain press coverage.
The first body paragraph should present the who, what, when, where, and why/how of the press release. This should act as a short summary that gives the reader a general idea of what the whole story is about. You should stick to the facts here, and avoid hyping or trying to sell your products or services. The body text should be typed in a non-bolded size 12 font.
Please note that registering with free PR distribution sites will inevitably mean you start to receive SPAM emails so, to avoid this, we recommend setting up an alternative email address and using this to register with these sites
The balance of the press release serves to back up whatever claims were made in the lead and headline. In this case, you’d pull some quotes from the message boards (an aside here: if you really were to pull quotes in this fashion, you should only use the poster’s name or identifying information with his or her permission. Otherwise, simply say a 14 year old boy said… or a 16 year old Midwestern girl added… Also, if this technique appeals to you, be certain that a disclaimer appears on your message boards notifying posters that all posts become your property and copyright). Use enough supporting material to make your case, and to demonstrate that, whatever angle you’re promoting, it wasn’t something you slapped together carelessly.
For this reason, eReleases has pulled together tried and true examples of winning press releases covering various topics that will help to guide writers toward a successful media campaign. Use these samples as starting blocks, templates, or simply as sparks to generate ideas for your own press releases.
The last paragraph is typically a standard set of information about your company, including your mission, when the company was founded, awards it has received or other achievements. This provides basic background information the journalist or the public can use to put the release in context and understand more about who you are.
2. Summary. Next, write a summary of one to four sentences. It may be a good idea to write this section last, after you have written the rest of the press release. It will be easier to summarize after you have the rest of your points down.
Press releases over the years have generally followed a standard format, including the same basic pieces of important information. And despite other changes to best practices, every press release still must include the following:
List your tour dates but limit the list to no more than five or six upcoming dates. Indicate that the full list of tour dates is available on your band’s website. Include the website address, as well as any social media channels you or the band uses to promote your work. If there is anything special about any of the shows, for instance, if a show is an afternoon gig or if the show is 18+ only, include that information.