pr news release pr news articles

Thanks, Kari! You’ve confirmed what I thought. I’m a (very) small business on a shoestring startup (or maybe just baling twine) but with a unique, timely and as far as I know, unheard of product. Waiting to be discovered is a bitch so I want to make some noise that will be heard. As far as one-on-one emails to reporters, do I start at the top with GMA? 😉
The Community Foundation awards annual grants through a competitive application and review process. (Ask the Community Foundation to supply a quote and specific language regarding your grant type by emailing the Director of Communications and Marketing.)
Remember, you’re trying appeal to a journalist, so you don’t need to plug your company right away. The headline can serve to set up the big picture story into which you can weave your business later on. It should be centered, with a size 14 font and bolded.
Expert positioning:  showcase a company or organization’s individuals as go-to experts for the media.  Or focus on a report, statistics or results to show expertise of the company as a whole on certain topics or industry trends.  Example headline:  “ABC Company’s Vice President of Operations, Abby Brown, Talks Logistics within the Ever-Changing Software World.”
So, when I write a press release for online distribution, I try to balance these two things. From a quality perspective, I write with the intention that my client could actually send the release to real news agencies in their local market. I balance that with the knowledge that my goal as an online marketer is to get quality links pointing back to my client’s website.
I paid the extra fees for wider distribution and hyperlinks. (not included otherwise) BUT: PR.COM sends the release out with all links being nofollow! That makes it utterly worthless in terms of SEO. PR.COM strongly suggests using the extra service – paid hyperlinks – for SEO and never makes it clear they will do the links as nofollow.
Contact information for the person handling press for the release in the band or at the label (labels should especially consider having their label logo somewhere along the top of the page – ideally in the top right or left-hand corner).
This list was very helpful, and we will certainly be using this information. However I wanted to ask how should we build up more hype for our upcoming Kickstarter? We are two kids without a lot of money, and without too many connections. We have a website, http://www.boldedesign.com (feel free to check it out and let us know your opinion). However, we can only get so much traffic by pooling from our connections.
Although targeting is important and you should research every reporter you pitch, at the end of the day pitching is largely a numbers game. If your list of journalists to pitch your release to is only 3 lines long and you haven’t built a relationship with any of them yet, you’re unlikely to get any traction unless your news is truly spectacular. Typically, we pitch 20-100 journalists that we research in advance and reach out to individually (NOT in a mass email pitch to everyone at once).
PublicityWires.com offers free online distribution of press releases and media requests. It is a fast growing online publicity resource center for both Public Relations associates and the members of the press.
After traveling and researching Sephardic history in Spain, Portugal, Peru, and Mexico, all seats of the Inquisition, I’m compelled to share a story about people who were chased around the world for almost 400 years because of what they believed.
Signify the end of your press release by adding “ENDS” at the bottom of the main content. Below this is where you should contact details such as your name, address, email, phone number and any other relevant information.
I am with 24-7 Press Release Newswire (http://www.24-7pressrelease.com) a press distribution company that has been around since 2004 and believe me, there is not much that we have not seen or witnessed.
If you want it to be standing room only at the shows on your tour, then you need to publicize your band as much and as often as you can. Getting media attention, especially in a larger market like Los Angeles or New York can be very difficult, especially if you’re newcomers without professional representation. 
Whether you’re pitching your press release yourself or hiring somebody else to do it, make sure those pitches go out individually and not as a mass pitch to everyone at once. If you’re hiring a PR pro to manage the writing and/or pitching of your press release, ask if they plan to mass pitch or individually pitch to their list, and insist on the latter up front.
Elena is founder of a technology PR agency that works with startups to billion-dollar companies. She is passionate about helping marketers and small business owners with practical publicity strategies, which she’s also using for her own bling flip flop company.
([City where the news takes place in brackets])- In one or two sentences, write the main news or point of your press release. These can be longer sentences, but there should never be more than three in this paragraph. You’ll not be able to fit all your details in here, and that’s ok.
One area where CISION really stands out is its ability to offer PR outreach to government elected officials and lobbying organizations, via its GR & PAC services. If you’re trying to raise awareness of your company’s work in a certain field that has the attention of government regulators and legislators, then CISION can help.
PRLog is designed to help businesses of all sizes, from small to large, with their online marketing, and the website offers services including not just press release distribution for free but also press room hosting, a business directory, job listings, and an expert directory.