photo press release press release for website launch

Ideally, if you’re working with a label, you’ll have a publicist who has established relationships with music writers who can make introductions. But at the very least you’ll need a point person, whether a professional public relations person or a member of the band, to handle all media inquiries. It shouldn’t be left to whomever gets the email or has the group cell phone to deal with the press.
Event:  outline the who, what, when, where and why of an event with the goal that the media will talk about it and/or attend themselves.  Example headline:  “ABC Company’s Annual Golf Tournament for Local Schools to Take Place on Friday, June 7.”
Unlike many sites, this site does offer a complete list of site submission. Users can search by state and find an extensive list of submission locations. This includes newspapers and magazines — a real plus for targeted small businesses.
You need to create an account to submit any releases, so this can be good or bad. In order to distribute press releases via Business Wire, you will have to first become its member. You can do so by downloading its membership form, fill it out, submit to your nearest bureau, and wait for their approval. This is a major strike against using this site, as there’s no guarantee that they will accept your application.
After you’ve provided a couple hundred words of in-depth coverage, you must include at least two separate quotes from someone within the company. Most newspapers won’t even consider publishing a story without quotes. Bearing that in mind, there are two rules you absolutely must not break when adding these quotes.
Write the body copy. The press release should be written as you want it to appear in a news story. And remember this: most journalists are very busy, and don’t have time to research your company’s big announcement, so much of what you write for your press release will be what the journalists use in their writeup of your big event. Whatever you want them to say, this is where you put it.
I find the opposite to be true. PR people are dinosaurs. Paying people to try to get you free advertising for more than the actual advertising would cost. Well placed ads are more effective. I run a popular interest web site and get PR people all the time trying to get a blurb printed; for the cost of those people they could get prime placed advertising for a year. Another problem is that nobody reads traditional media anymore; in the old days you were paying for relationships between PR people and publications. Now those relationships aren’t much become few people read the publications. And there are so many more publications, if you do get placement only a tiny fraction of people read it.
We were a little surprised that 24-7ressrelease.com was left off the list (they are our mainstay for getting news out and providing us with excellent online visibility). I think part of the surprise they were left off was because they are also so well regarded in the industry, have been around for so long (2004 or 05?) and also used by NASA.
This is the main body of the press release which means that this is the place where you share all the information you want to while making sure it is newsworthy. But before you go into writing the details, you first need to write the date and the name of the city where of the press release originated from. The body must answer all the important W’s (what, why, who, when and where) in the body of the press release.
So if your story is about the the launch of the first financial planning consultancy for women, say exactly that. Women cash in on financial planning might sound like a better headline, but may mean nothing to a busy journalist scanning their inbox.
A press release should consist of three to six paragraphs where you provide all the relevant facts and information a reporter should use to write a story. The most important information should be listed first, with the least important information appearing in the final paragraph. Each paragraph should consist of three to six sentences written in the third person. You should maintain an objective tone and avoid hype. The average press release consists of 500 words or less. This press release template consists of xxx words.
To be fair, we did expect this result, it is rare enough for someone to pick up news from some of the premium paid-for news wires and given the volume of free press releases being pumped out these days we would have been (pleasantly) surprised to find any pick up of our releases. When we did find a release that had been syndicated out to other sites none of those other sites came across as ‘high quality’, they were invariably loaded down with banner and AdSense advertising.
The truth is, just because you wrote something (especially if it’s generic) and it gets placed on a lot of syndicates, doesn’t mean that people will purchase.  Exposure doesn’t mean sales.  Instead, you need to create a newsworthy PR that is not only unique but catchy too.
Affordable press release distribution services since 1983, including news writing, targeted newswire and Direct-to-Editors™ email distribution, search optimization, social media networks and media opt-in. Exclusive news distribution via Neotrope News Network including California Newswire®. Reach 22,000 newsrooms, 100,000 opt-in journalists, 10,000 websites and 6,000 daily outlets by email. Accredited staff. INC 5000 in 2009. Member BBB.
I want to be a trusted resource for that media so I’m trying to give the journalist all the information when they need it so they don’t have to go anywhere else, says Gillian Pommerehn, director of public relations for Crosby Marketing, which is based in Annapolis, Maryland, and whose clients include the U.S. Department of Agriculture and DuPont.
For this reason, eReleases has pulled together tried and true examples of winning press releases covering various topics that will help to guide writers toward a successful media campaign. Use these samples as starting blocks, templates, or simply as sparks to generate ideas for your own press releases.

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