phi inc press release sample news release template

Writers and journalists are always looking for good story opportunities to post on their publication’s website – no matter the size or amount.  In many cases, legitimate story is better than no story.
To be more effective, small business owners should try sending their press releases to a few dozen journalists who have recently covered similar stories in their local paper or in a trade magazine. They should send the release at least a few weeks in advance of whatever is described in the release (for instance, a new product, service or an event) actually happens.
You also want to make sure the press release is newsworthy. This doesn’t mean that you can only send out a press release for information that would make the front page of the New York Times. It does mean that you have to find an angle that you think journalists will find interesting and want to write about.
First and foremost, please make sure your press release is a true press release and announces something new. Your press release title must be an announcement (examples: new development, new product launch, new service, new hire, new partnership, new award, new event, new deal, new campaign, new promotion etc., among others). Also, the title is recommended to contain the company name that makes the announcement. Anything found not among the lines above will not be picked up by our editors for distribution via EPR Network and publishing on in particular.
Consider your last paragraph a space for your closing remarks. If you are launching a new product, place the product’s availability here. You can also put the product’s trademark and any pertinent information that you may have that doesn’t fit into the body.
Write in an inverted pyramid style, where the most important information goes in the first sentence, with the next most important second, and so on. This way, if an editor needs to cut material from the bottom, you can at least be assured the most essential details were included.
When I hit “submit”, I got a message saying “Saving your submission. Waiting for a response. Please wait for 1 to 2 minutes.” My browser never resolved and while I was waiting, I received the confirmation email saying my release was published.
Ultimately, the PR person or agency has to have credibility and they have to be in the news business. Publicity is a thing of the past and now it is more PR and Marketing. The audience is more sophisticated and they are swayed by their friends likes and dislikes. Facebook is the largest news agency nowadays and is all of Facebook’s “news” fit to print. The audience is also now more so than ever, multi-cultured and that kinship is dominant as well.
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Brainstorm. Collaborate with business owner on a newsworthy topic and talking points of press release. If we are promoting a specific product or service page, make sure that page on the client website is complete, proofed, edited and optimized for Google.
“We’ve achieved a 19% success rate per month on intra uterine insemination (IUI) – also know as artificial insemination (AI) – since opening the clinic,” adds Donati, “The national average is 12-14%.”
A press release is not a guaranteed marketing tool. Temper your expectations. Don’t anticipate that every press release you write will always be picked up and passed along by mainstream media sources.
A legitimate, paid new release distribution service such as Business Wire has far greater credibility among journalists and search engines. The paid press release services get your company news directly in front of actual journalists, resulting in placements in print, broadcast and online news outlets. Business Wire has arranged for automatic publication of news releases it issues in dozens of influential online news sources with high ranking. With placements in recognized news sources, you can be pretty certain that your news release will be shown in major search engine results including Google News.
Professional public relations writers who represent prominent clients (Apple, Inc., IBM, Ford., etc.) use the popular wire services (like BusinessWire) strictly to generate (credible) publicity and not necessarily for SEO purposes. They use these costly services to distribute their press releases to well-know media outlets (USA Today, Reuters, Associated Press, Wired magazine, etc.).
The headline or “head” is your first chance to grab your reader’s attention and inspire them to keep reading. You should keep your headline short and to the point. Try to stay within the 80-170 characters range, and use language that is clear and easy to understand.
The choice of speed over style may be off-putting to some, but if you want to submit your news without long waits for pages to load, then this free news release distribution site will be one that you’ll enjoy using.
If you’re thinking, hmmm, well, I’ve got nothing – you’re wrong. You’ve just got to find it. Did someone on the album play on another release of note? What about the producer? Did you raise money to fund the release by mowing lawns? Did you write all the songs while training for the Iditarod? Did you quit a job at the IMF to record the album? Find your story, so you can then present it as a story worth telling.
Good PR Titles – Try to be more creative. Revamp the title above to make it punchier, catchier, and more engaging. For instance: “Almost Human: XYZ Pro Takes Thinking Out of Doing; New Update Ads Human-Response Feature to Interface.”
It is always a good idea to monitor trending topics that relate to your business, such as popular hashtags on Twitter or new industry buzzwords (be wary of using too much jargon though). By optimizing your press releases for software searches, as well as traditional search engines, you will increase visibility of any release.
1.     All businesses can benefit from press release distribution. No matter what industry you’re in and no matter how small or big your company is, you can benefit from press release distribution. Even if you don’t have that “Oprah story”, you do have stories that can get you coverage in trade journals, magazines, blogs, podcasts, and other publications that cover your industry. Of course, you can’t get that publicity unless you tell your story.
Jump up ^ McQuivey, James (10 December 2014). Social, Content Marketing Strategies, Trends for 2015: EmailWire Press Release Distribution Services Presents Guides, eBooks. CIO Magazine. Retrieved 22 December 2014.
Start a press release with an attention-grabbing headline in bold font. Begin the body copy with the date and city that the release is from. Your lead sentence should be a concise summary of the subject of the release. The rest of the body tells all the important details of your story: who, what, when where why and how. Put the most important information first, followed by more general information, and don’t forget to include your contact information at the end.
The body of your press release should expand the content of the first paragraph. Each paragraph should be no more than 3 or 4 sentences. Break up the body accordingly, but make sure that each paragraph is cohesive and flows well from the preceding paragraph.
After you’ve provided a couple hundred words of in-depth coverage, you must include at least two separate quotes from someone within the company. Most newspapers won’t even consider publishing a story without quotes. Bearing that in mind, there are two rules you absolutely must not break when adding these quotes.
FIRST PARAGRAPH: This 3-4 sentence paragraph should include who (the authors), what (the main finding), when (journal and date of publication), and why (relevance). Again, use the active voice and avoid scientific jargon. The first paragraph should be a stand-alone snapshot of the research.