pess release how to write an effective press release

BusinessWire, a large but progressive site, has a partnership with PR Web that serves smaller B2B companies and startups well. For $399, you can get distribution on both PR Web and BusinessWire’s US 1 network. They offer good geographic control over distribution markets, multimedia integration, and results tracking as well. As BIGfish Communications puts it: “With more than 92,000 subscribing journalists and a distribution that goes out to more than 89,000 media outlets, your release is very likely to be seen by a relevant reporter and syndicated in top outlets.”
Less is more. Let me say that again, do not go over-board with hyperlinks and anchor text in your press releases. Use only 2-3 links for every 500 words of text in your press release. Since press releases should be kept between 400-600 words, this means 2-3 links of anchor text for the entire press release. Using too many links makes the press release seem spammy and gives search engines a reason to penalize or block it from SERPs.
Now, let’s look at the basic dos and don’ts of writing a press release for an event. Make your PR a cut above the rest. Hubspot also has a good blog on the matter and even offers a recommended press release template.
Your entire press release should be error free. Have someone else check your grammar and proofread for typographical errors. Double check all links, facts, statistics, data, and contact information before you publish your press release.
With that being said, a few years back, Google started to realize that paid and free press release distribution services were simply being used as a spam tactic, so it has taken a more hardline stance on using them.
Once you’ve submitted your order, your registration and press release will be checked for content acceptability.  iReach and PR Newswire maintain their reputations as credible news delivery services by adhering to acceptable content guidelines.
What separates i-NewsWire from all the other online press release websites is the impressive listing of all their distribution partnering companies. The channels included on the home page range from RSS feed distribution, search engine distribution, and new sites distribution. 
Convenience-based features available to free PR clients include email spam protection, the option to reserve your date of release, and options to manage your press release after submission, including editing or deleting it.
Many people think press releases have to be chock full of buzzwords and branded terms. Big data anyone? Five syllable words you have to look up on Thesaurus.com? Quotes from every executive on the planet that go on for pages? We’ve seen it all. Unfortunately, so have reporters — and they are not fans. 
Too many quotes are put into press releases simply to acknowledge the presence of a CEO, partner, sponsor, client, etc. There’s nothing wrong with having endorsements, just make sure they say something worthwhile.
Please note that registering with free PR distribution sites will inevitably mean you start to receive SPAM emails so, to avoid this, we recommend setting up an alternative address and using this to register with these sites
Then, there is another school of thought that if you have the time and energy, you can post on as many sites as possible and get more sustained traffic and visibility to your site. If you’re so inclined, here is a list of over 60 free press release distribution sites, compiled by Press Release Point and they will even post to all those sites for you…for a modest fee. It kind of defeats the purpose of using free sites but for a few dollars, it could be worth saving your valuable time.
Thanks for sharing such an amazing list. Although many microblogging websites like fiverr provide press release distribution services which are worth trying. It may be helpful for you https://www.fiverr.com/gracewilliams91/write-a-press-release-with-distribution-options
Deal with actual facts –– events, products, services, people, targets, goals, plans, projects. Try to provide maximum use of concrete facts. This is news. A simple method for writing an effective press release is to make a list of following clarifications: Who, what, when, where, why, and how.
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Are you wondering why it makes sense to use a paid press release distribution service when there are so many places you can publish information online at no cost? Here are a few reasons to invest in paid distribution.
Thanks for sharing this, Brian. This piece is a great overview and I found it very informative. I also checked out the link you provided and will read some of the ebooks with press release writing tips.
In the traditional distribution model, the business, political campaign, or other entity releasing information to the media hires a publicity agency to write and distribute written information to the newswires.[6] The newswire then disseminates the information as it is received or as investigated by a journalist.
The press release is also effective because of its multifaceted storytelling. It highlights a public figure’s connection to the local community (the same area served by our client). It balances writing about the dentist and his practice with the famous person who became his patient. And it uses multimedia: Graham spoke about his experience with our client on-camera and appeared in a number of pictures in the client’s office, which enriched our press release with unique content that is worth more than a thousand words.
Press releases are still a legitimate way to help tell company stories, educate potential clients and customers, and secure earned media coverage. We have great success with writing and pitching press releases – we’ve sent a couple this year that have generated earned media coverage with an ad value equivalent worth $1 million or more.
The benefit of press releases for SEO is controversial; there are pros and cons to using them as part of your strategy. The influx of natural links from many authoritative sources is indisputably helpful for SEO. When many high-quality news outlets publish your press release, this sends signals of trust to Google. Furthermore, these added links help to diversify your backlink profile and establish brand credibility. Press releases allow you to reap the benefits of the broad readership of these major news outlets, providing brand exposure and referral traffic. It’s important to note that links from media placements are the KPI of a press release, not traffic or conversions.
Regardless of whether you’re using free PR services or premium options, the above sites are leaders at what they do, with extensive networks, simplicity in the submission process, and additional guides and resources to help clients create the best possible content and maximize the impact of each PR they distribute.
When composing your press release, collaborate with team members and other writers you trust. Ask for feedback. Send test emails with different subject lines to ask your team to rate how they responded to reading them. It’s also good to have someone other than yourself to proofread the final version.
If your aim is to get your release to rank, you might want to check out a paid submission service such as PRWeb or PRBuzz. I’ve never tried either site personally and have read mixed reviews on their effectiveness.
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