paccar press release todays press release

We wrote a press release called Yumbutter by the Numbers. There are multiple reasons as to why this press release was successful. We successfully demonstrated the brand’s fun and playful energy, while engaging consumers with informative but easy to read content.
We recommend eReleases as the best press release distribution service for small businesses because they offer the widest distribution for the price. Where some competitors focus primarily on web exposure, eReleases aims to get your story in the hands of qualified journalists. Their service includes distribution through The Associated Press, the PR Newswire network, and their own network of websites and journalists.
Nicole Williams-Lewis of Keller Williams Realty First Coast to host a free workshop for mini workshop for first time home buyers. Speakers cover the home buying process in depth. Presenting are experts from Freedom Mortgage, Bold City Insurance, Biltrite Home Inspections and more. – March 03, 2018 – M. Nicole Williams-Keller Williams Realty First Coast
When you’re writing a press release, samples can be hard to find and replicate. While press releases are an essential part of online marketing and digital communication, they’re tough to write, and few people understand their structure.
These days you want a press release to generate more than a sudden spurt of publicity. After your press release has been distributed, you want your press release to keep working for you by building quality backlinks to your website. The more backlinks generated from a PageRank 4-7 website, the more frequent you will see your website’s position rise in search engine results. A higher position in Google or Bing! search engine results will increase traffic to your website every day. This translates to long-term publicity and success!
While writing a good press release is more of an art than a science, there are some tried and true strategies that work. To help your next press release land media coverage, we’ve compiled 40 examples of actual press releases that were able to successfully garner publicity. We’ll take a look at each and provide you with actionable advice to create your own successful news release.
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Rinse and repeat with this. Don’t worry about trying to get social traffic back to your website. Rather, focus on branding and creating viable credibility and increased social signals that ultimately do wonders for your website when all is said and done.
[…] How To Write A Press Release For Your App Launch Writing and distributing your app press release is a step you don’t want to skip. The media landscape has changed dramatically over the last five years and we’ve seen a sudden jump in adoption of social media tools by journalists in just the last year. […]
Hi Emmy, Thanks a lot for this template. I’m working on a press release for my mobile app. After going through examples of other press releases, I noticed that a lot of grabers stem from the headline. How much more important would that be? Thanks, Makori.
Other so called Top 10 lists or Best of the Best lists that you may encounter on other websites only consider two factors: 1) is the service free?; and 2) how much publicity does it generate for me? They don’t consider other important factors to determine the effectiveness of using such services. In choosing the most effective free PR services, I made sure each one is not only free and generates publicity for you, but each service ALSO: 1) attracts moderate to high traffic EACH DAY to its site; 2) has a good PageRank with Google; 3) has a high number of websites linking to it; 4) allows DO FOLLOW links in your press release; 5) distributes your press release via RSS feeds and social media tools; 6) builds backlinks to your website; 7) improves your RANKING in search engine results.
SUBSEQUENT PARAGRAPH(S): The rest of the press release should contextualize and provide additional information about the finding. Why is it exciting or unexpected? Nitty-gritty experimental details should be left out in favor of describing how the finding advances scientific knowledge, reinforces a key idea, or provides a new method. Importantly, however, the finding must not be overhyped or oversold. A brief quotation from a researcher involved in the work or from a colleague familiar with the importance of the finding can also be included, but be sure that they agree to be quoted.
I’ve been a tech journalist for 20+ years and I couldn’t agree with Craig more: (a) there are some very good pointers in this article, but (b) watch out for the message coming across as a template-driven thing, and (c) for God’s sake never, ever send me a press release as a Word attachment! I honestly never look at them. Well, not unless I already know something about the topic and I know the sender. And then I’ll ask them to please not send me things like that any more. I know it sounds like a very grumpy attitude, but it’s just how it is. I’m sure the majority of journos feel the same about press release attachments. By all means consider these structure pointers but just put it all into the email body!
As PR and marketing practices have evolved to meet audiences’ constantly shifting needs, so has the press release. When looking at the press releases distributed across PR Newswire day in and day out, we see an ever-growing variety and no “one-size-fits-all” method to writing them.
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Write the second paragraph of the body. This area should provide more details about the key benefits of the product and needs it fulfills identified in Step 4. This area is the ‘bulk’ of the press release and can be up to five sentences long.
A valuable part of creating and distributing press releases is having the ability to track and analyze how they’re performing. This lets you see what works and what doesn’t as well as what’s resonating with your targeted audience.
This is a little obvious, but you need something newsworthy to issue a press release, otherwise who cares? Have a look at Canadian ecommerce company Well.ca and their impressive list of awards for which they’ve garnered significant media attention:
4. Lead Sentence: Set the hook in the reader’s attention. Keep them moving toward the objectives – key messaging & calls to action. Lead paragraph starts with an interesting statement, not boilerplate.
PRWeb press release distribution services send out your news to 30,000 journalists, thousands of blogs, and many newspapers. They have more than 250,000 subscribers and are one of the world’s most socially-shared press release distribution services.
6. Copy Body: Tell the story, add dimension and readability, with quotes, bullet points and paragraph heads in bold text. Give the reader reasons to keep going. Bold font and provocative section heads draw readers’ eyes in, and build more attention.
Getting a journalist to open your email is important, but if your first sentence doesn’t grab them, they may not read any further – which is why you need to get the top line (the most important bit) of your story right at the beginning of your release. Your first line should be a summary of the story (in no more than around 15-20 words) and read like the opening of a news story.
You can use a press release distribution service to deliver your press release to all appropriate channels. If you’ve done your research, you can also approach freelance writers and newsrooms directly. Often the most effective method is the combination of these two.
If your business places a priority on the online distribution of your press releases — either because you conduct most of your business online or because you’re trying to target savvy consumers — then PR Web is the clear choice. Given the size of their distribution network, it’s likely that your press release will appear on dozens of websites and be viewed thousands of times.