operation blue shield press release how to create a news release

CONTACT INFORMATION: Remember to include contact information for the corresponding author, including his/her name, email, phone number, and institution. Provide information for accessing the original paper, such as a URL or DOI.
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Bad publicity could be due to anything such as an industrial accident, a racist statement, a product recall or anything else. A defensive press release is required to resolve such issues and clear the misunderstanding from the minds of the consumer. In this type of press release, the language and tone is different. The tactical language ensures you put a good spin on the bad news to make it uplifting.
Signal the end of the press release with the word Ends in bold. After Ends, write For further information, please contact and list your details or those of an appointed person. Do give a mobile number if you can, so that journalists can contact you easily. The more accessible you are, the better.
Example: A pizza shop owner has added “vegan pizza” to his menu. We create a unique page on the client’s pizza website that talks about the new product, with pictures and maybe a video showing how the specialty vegan pizza is made.
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Some press releases are available for immediate release. It means anyone can share the information as soon as the release is made public. Other press releases may have time limits that allow only certain media sources to report them immediately. They’re offered to other news services, websites or blog owners for publication at a later time.
Write in an inverted pyramid style, where the most important information goes in the first sentence, with the next most important second, and so on. This way, if an editor needs to cut material from the bottom, you can at least be assured the most essential details were included.
To get more help formatting your press release, visit Press Releases 101. In this guide, you’ll find templates for putting together press releases for albums, tours, and news as well as guides to writing band bios, one-sheets and advice for timing your press release.
We have crafted this comprehensive, easy-to-follow press release template complete with a promotional plan and considerations for your next announcement. We use these same guidelines when writing and formatting our releases here at HubSpot, and created a faux, sample release to illustrate what content goes where and why.
WASHINGTON — On Friday, Free Press voluntarily withdrew its “petition for review,” filed in the U.S. Court of Appeals for the First Circuit to challenge the FCC’s repeal of the Net Neutrality protections. Free Press still plans to sue the FCC to overturn its decision.
http://www.PressReleasePoint.com/ has started a exciting free service for submitting to free PR websites. Yes it is free to submit press release to 20 free PR websites. We hope that some of your readers will find this service useful. We request you to convey this message to your readers. Perhaps you can add this as a foot note to this blog post.
When you consider press releases, if it’s not a content format you’re familiar with, you might think of traditional methods, which include writing a press release and then working with journalists and local media outlets to ensure it’s distributed.
The idea behind this press release and why it’s effective is it was written to promote our commitment to creating products that use natural ingredients while showing our support for reputable non-profit organizations, like The Arbor Day Foundation, that give back to the community and help our planet. This press release reinforces our commitment to being green, shows philanthropic support, and creates good will with our new and existing customers.
Jump up ^ McQuivey, James (10 December 2014). Social, Content Marketing Strategies, Trends for 2015: EmailWire Press Release Distribution Services Presents Guides, eBooks. CIO Magazine. Retrieved 22 December 2014.
Very nice and relevant post. Can you also explain how to get it published? Do you write keeping a publisher in mind? Or do you write and send to many publishers, to see who is liking the story and ready to publish? Do the publishers charge?
News reporters under a tremendous amount of stress to churn out stories. Consequently, any news item that’s delivered to them press-ready is a blessing. Translation: if you can craft a press release that already reads like a quality news story, it’s far more likely to get published. So, how do you write a news story?
Free press releases can be an important part of a larger SEO and marketing strategy. They can be a great complement to other search engine tactics and can bolster your social media profiles, blogs, and other content marketing tactics.
The most important thing to think about when writing a press release is the target audience. The readers of a niche magazine or website will be very different to those that read the local newspaper. In fact, you should write different versions of your release for the different audiences you are targeting.
For any well-written release with genuine news, a paid press release service is the most cost-efficient way to earn legitimate media placements, confirmed by valid media monitoring and measurement reports. If you use your own media contact list as your primary method of targeting specific journalists and news outlets, the paid news release services can and should be used to supplement and backstop your targeted media relations efforts.
PR.com connects their free press release services to general search engines, their own website, some third-party and news websites, and RSS feeds. They also offer some paid press release distribution options for more exposure.
Given that none of the releases was picked up by any site that might be considered to be the source of a valuable link, it seems that there is little value in using these services for link building. However, some of the sites do provide links and a few allow you to tailor the anchor text. (If you’re not familiar with ‘dofollow’ or ‘nofollow’ links, a good rule of thumb is that the ‘dofollow’ or ‘followed’ links are the kind that usually give some SEO benefit and ‘nofollow’ links generally don’t.) Most sites either didn’t give a link or gave a ‘nofollow’ link.
“A boilerplate is usually found at the end of a press release, and briefly describes the company or organization related above. The short paragraph consisting of just a few sentences concisely explains the company or organization.”
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Following is a sample press release. This sample shows both physical set up (notice the dateline, headline and other tips) and ideas for content and content placement. In addition to following this outline and structure, consider checking out some actual press releases for ideas, too.
Don’t Syndicate. Once the preferred method of press release distribution, syndication is now dead. While some brands used to spend thousands of dollars each month to distribute their press releases, experts like Tim Grice have since come out to say that there is “no value in press release syndication for SEO purposes.” Instead of taking this approach, share your press release with local media outlets. You’ll enjoy a better ROI and your press release will get more traction.
Molecular Health presents cancer treatment decision-support product at Arab Health 2018 » Heidelberg, Germany – January 24, 2018. Molecular Health, pioneer in data- and analytics-driven precision medicine expands its …
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Then you have to write a statement telling what the matter really is, whether it is an event or a book release. Then you have to write various details of the matter about which you wish to do a press release and what makes it newsworthy. You can also see Media Schedule Templates.
Additionally, with a free PR account from PRLog, users have the ability to see the search phrases that are most commonly associated with their free press release, which will help them more efficiently create future press releases for SEO purposes.
Opening paragraph: The opening paragraph has to be strong and include pertinent information, namely what the press release is about, who it affects, and why they should read or act upon it. If you talk of an event or launch, you also need to mention when it will take place.